Are you ready to engage your customers?
Are you looking to increase conversion?
Today, you will learn how to build richer digital payment experiences
to help acquire new users and better serve existing ones.
Hello, everyone, my name is Archana Malhotra,
and I'm an engineering manager on the Google Pay team.
I'm going to share how the brand new redesigned Google Pay app
makes it easier for customers to engage in ways
that they find valuable and what that means for developers.
You will also get insight into loyalty rewards and offers
as well as visual tickets for transit.
We will learn more about Autofill and dive into Google Pay APIs,
and the developer tools that we have been working on
to simplify your integration experience.
In 2020, we launched a redesigned Google Pay app for Android and iOS.
It is available on Play Store and App Store.
The new app centers around your relationships with people,
businesses, and everyday essentials.
It also helps users understand and organize their money.
And it makes it easy for users
to save money at businesses they love and discover new ones.
We have designed the new app to give brands of all sizes
an easy way to engage with Google Pay users.
These branded experiences are auto-generated in the app
once a user makes a transaction with Google Pay
or a Google Pay enrolled card in-app, in-store, or online.
It’s a dedicated space where users and merchants build relationships at scale.
With just a tap, your customers can now redeem offers,
sign up for loyalty, view transaction history,
and more right from the Google Pay app.
Now that you've seen how customers can engage
with your businesses within the Google Pay app,
let's talk about the APIs that enable these experiences.
The Passes APIs make it easy for your customers
to save loyalty programs, offers, gift cards, boarding passes and tickets to their phones
digitizing the things they would usually carry in their physical wallets.
You can enable your users to save these different kinds of passes
right into Google Pay
by adding our Save to Google Pay button to your web and Android app,
or adding link to an email or SMS.
Users can then seamlessly redeem their loyalty points or offers at checkout
by tapping their NFC-enabled Android phone or scanning a QR code.
Passes can be accessed from the top-right icon in the Google Pay app
alongside the user's saved cards
or by long pressing on the start button on Android devices.
Today, we’re happy to announce the loyalty enrollment and sign-in API,
which allows your customers to discover and sign up or sign in to your loyalty program
from your branded experience in Google Pay, and soon Google Maps, with just a few taps.
Customer provide their consent and Google Pay
will securely share sign-up details with your loyalty program’s sign-up process.
Your users don't need to reenter any information
they’ve already saved to their Google account making sign-up a snap.
For customers, that means having easy access to their loyalty passes at checkout.
And it means your brand with one-click access to your loyalty program
becomes instantly searchable to millions of users,
opening the app every day to check their finances,
search for deals, order food, and more,
To learn how to get started, please join our workshop:
Enable Seamless Loyalty Sign-up on Google Pay and Google Maps.
In addition to loyalty programs, Google Pay also provides an additional channel
for users to discover and redeem offers.
Let's have a look at the user journey of discovering and redeeming offers
on Google Pay with Zoe.
Zoe opens the Google Pay app and discovers many exciting offers.
She activates an offer from her favorite clothing store to earn 5% cash back
on her next online purchase.
When shopping online on Chrome, Autofill will remind users of cards
that can be used with activated offers.
On completing her purchase, Zoe is instantly notified about her cashback,
which is added to her Google Pay balance.
We’re experimenting with various offer types and constructs
as well as advanced targeting to help customers make better decisions
and help merchants attract and retain customers.
We are starting our journey by partnering with key integrators and pilot merchants,
and aim to have the product ready for GA by 2022.
Summing up, Google Pay reaches customers throughout their shopping journey,
helping them discover your businesses, transact quickly and easily,
and continue the relationship post-purchase.
The new Google Pay app is available today
to consumers in the US, Singapore, and India, with new markets coming soon.
Now, have you ever run to catch a bus or a train only to find out
that you don't have the right amount of change to ride
or you've left your ticket at home?
In addition to the advancements for digital commerce,
we have also evolved our APIs
to help you provide a more seamless transit experience.
Google Pay already supports QR tickets,
but this requires hardware to scan and validate the tickets
that doesn't meet the needs of smaller businesses
that operate with only paper and cash.
We are happy to share with you today that we have a simple new way
to replace paper tickets with more convenient visual tickets
that can be saved to your phone.
Let's have a look at the user journey of buying and activating a visual ticket
on Google Pay with Zoe.
Zoe buys a transit ticket and saves it to Google Pay.
The ticket can be activated immediately or later when needed to be used.
Today is travel day; Zoe activates her ticket by clicking Activate.
The ticket then adapts to display an animation
and incrementing time and date and a color set by the agency
together creating a visual unique ticket that is easily identifiable
to a fare inspector or bus driver, and designed to be seen from a distance,
allowing for social distancing and quick validation.
Today we are live with over 70 transit agencies
who work with Token Transit to power ticket sales.
Visual ticket validation is not limited to transit
and can be used in multiple situations,
especially when there are no QR code scanners or ticket validation hardware,
small gatherings, wine-tasting, gym classes, hiking tours, and more.
You can learn how to generate these visual tickets on our partner development site.
Google Pay also helps you improve your checkout experiences on apps and websites.
I'm going to walk you through how to make payment simple and more secure
with Autofill and Google Pay.
Autofill improves the user experience and conversion rates
for users who are interacting with your checkout forms.
Chrome and Android Autofill help your customers check out quickly
by filling credit cards and address forms with a single click.
It makes filling out forms easy by suggesting payment and contact details
that they have previously saved to Chrome or in Google Pay.
To improve the effectiveness of Autofill
and to ensure that your users have a good Autofill experience,
make sure your form fields are timed with the respectful attributes
for credit card fields and address fields.
With just two hours of typical development time,
you can ensure that your sites and apps are compatible with Autofill,
leading to faster checkout times and less form abandonment.
Chrome Autofill reminds users of cards that can be used with offers
that the user activated inside their Google Pay app,
making them easily available at checkout.
To learn more about Chrome and Android Autofill,
visit our Developer documentation.
Now let's have a look at what's new in the Google Pay APIs.
With Google Pay, you can make checkout even easier for customers
by eliminating checkout forms altogether.
Google Pay APIs work with your existing payment processing stack
and provide a familiar payment method to your Android and Chrome users.
Chrome payment data is encrypted end to end,
from Google servers to your payment processor ensuring complete security.
More and more, our developers are using tools and frameworks to build their websites.
We have made it even easier to integrate
Google Pay APIs into your React and Angular websites
with components built specifically for these frameworks.
There's also a custom element version of the button
that can be used with many other web frameworks.
Head to the following link to learn more.
Today, we are also announcing the Google Pay plugin for Flutter.
The plugin simplifies adding payments to your Flutter applications,
both on Android and iOS.
Search for the Pay package in pub.dev to get started.
You can learn more about this
and other improvements we are making to our Google Pay APIs
for Android in the session How to drive conversions with Google Pay for Android.
Additionally, there are many ways to customize
the appearance of Google Pay buttons.
So we've introduced a tool to help you quickly test different options.
It even includes code snippets for your favorite frameworks.
Visit our Developer site to try it out for yourself.
And speaking of Google Pay button appearance,
we are also rolling out changes that display the last four digits
of the user's default payment method.
Our early tests have shown that these buttons
have resulted in an average 30% increase in click-through rates.
We are excited to announce that these changes
are now automatically rolling out to Google Pay buttons on the web globally.
To take advantage of these improvements, make sure to use the create button API.
In addition to these button customization tools,
we are launching further UX improvements to the payment sheet.
The new payment sheet introduces focus task flows
for critical actions, including adding or fixing payment method.
It also uses a more prominent purchase summary and call to action presentation,
leading to an improved checkout experience for your users.
Please stay tuned for more updates in this area.
Today we are thrilled to announce the launch of manual promo code support
within the payment sheet.
If your company uses manual promo codes, you will be happy to learn
that users can now enter them directly into the payment sheet.
This experience is now live for Google Pay on the web
and rolling out soon on Android.
At Google, privacy and security are at the center of everything we do.
If you are collecting payments in Europe,
Google provides a seamless and SCA-compliant checkout process
that meets the dynamic linking requirement
for Visa, MasterCard and AMEX device tokens.
Very soon, we will be launching device binding for Android devices,
a seamless checkout experience
where a user can bind their payment credential to their devices
and go through a one-time verification with their bank.
To assist with European SCA requirements,
device-bound credentials will require device unlock
for future transactions made by the user on that device.
This will allow users to check out with less friction
while maintaining high security standards.
Take a look at our quick guide to adjust your payment configuration
for transactions that are subject
to Strong Customer Authentication requirements in Europe.
To summarize, Google Pay gives users a safe, simple and helpful way
to pay and manage their money.
Our APIs can help you to enable more convenient and secure payments,
acquire new users and better sell existing ones.
Head over to the Google Pay Business Console to start your integration.
Come and visit our sandbox to meet the team and find out more about Google Pay.
Thank you.