I'm over here at my account in Aweber Aweber is the email marketing
autoresponder service that i use you can see there from my home page that
currently i have 4,000 496 subscribers initially those 5,000 385 889 LC have
unsubscribed i'm left with 4,000 496 if you look at the number of different
lists of a number of different newsletters a number of different areas
of law but the most popular on the most successful one and the one I've really
gone to town on the quite frank is this 16 mistakes list that 16 mistakes list
is to do with this employment rights Ireland when you go to employment rights
Ireland it's a book or it's my website or one of my websites about employment
rights in Ireland if you land once you land on the site and see that there is a
report here 16 common employment law mistakes that most Irish businesses make
this is a free report that I give away people stick their email in here they
get click this button and I send or the free report is sent to them
automatically I also then follow up with regular employment law tips and updates
to legislation and updates to the law ok now this is the single biggest
contributor to my acquisition of new clients it is very very powerful the
email marketing if it's done correctly it's very very powerful and it's this
simple 16 common law or common employment law mistakes report that has
driven the subscriber so ok how it works is somebody puts the email in here they
click this yes Sally the free report and an automatically sent to their email
box however I say follow up then with automated now you'll see there are
currently at 3351 subscribers to this list I have 14 years of two so far today
at the moment it's 819 on the 13th of december once they sign up their list
then what happens is the messages will be fed out automatically to them so
you'll see here currently 16 6 this is the one that I'm talking about if we
have a look at the messages you'll see what's involved here so this is the
follow-up series so the very very first message in the series is thanks for
signing up let's just take a look at this this is automatically sent out to
the subscriber so you can see there I'm just tanking the person for signing up I
hope you find a mistake or the report useful etc etc and you can download the
report here so the click here to get a report and importantly I tell them at
the bottom of every email there's a non subscribe button so once I anybody
doesn't want to hear from me that is fine they just clicked you unsubscribe
or now a further or important feature is that once they sign up for the report on
this website or need any of my websites the sent an email forced to ask them to
confirm that the wish to receive information from me if they don't that's
fine they can simply ignore the email but they must confirm by clicking a link
that means it's a double opt-in so everybody who comes on to my list they
have opted in firstly to sign up and secondly they confirm that sign up and
by opting in to receive the information you'll see then that is automated
messages and I can set up then today's the intervals after which people send so
second message journey did you get a report I send this one day after the
first message and then after that then and the messages that i will have
intervals of three days initially and then five days okay now we can see here
employees under data protection rights you see a 45-percent open rate this is a
very very good open rate to be honest with you and this one here at
forty-eight percent this one here is fifty-four percent put that in context
I'm telling you live about three thousand three and a half thousand
subscribers to this list that means that fifty four percent of that list 1700
people have opened that message and unread it which is a lot of people okay
boss I send out messages then every three days initially and then it goes to
five days did he change the interval easily this one then goes five days
after previous message and so on you see them that it actually goes on for the
people received subscribers receive 86 messages at the moment okay and the key
thing is I can set up the intervals and even 80 message number 85 forty-two
percent of people have opened up message which is as I say nearly 1,700 people so
I can also send out what's called a broadcast message broadcast message is
not automated like these ones it sent out at any time that I want and again
we're an open rate of roughly forty percent to fifty percent then there is a
serious amount of people with whom I'm in communication now the key thing about
this is that people have opted in to receive information receive messages
from me and the key thing here is that in a world where it's very very
difficult to get people's attention with social media and with link Jane Facebook
or Twitter and Instagram and snapchat on the roller if you have a way into
somebody's email in box you have obviously their
undivided attention not only that but they have given you permission to send
an information not only that but they have opted-in they've put her hand up
and said yes send me the report and send the information the whole thrust then of
this policy or this tactic is very very simple after a while provided you
deliver value provided you give people good information good tips a provider is
not a pitch fest then you build up a relationship with your subscribers and
they come to see you as trusted Authority some of you actually knows
what they're talking about and rather than telling them that look I know what
I'm talking about you actually demonstrated because you give them
useful relevant information and the useful relevant information that i would
give in relation to this particular list obviously these tips in relation to
employment law various claims that you can bring pitfalls in relation to the
employment contract bullying in the workplace grievances harassment how
employer should deal with stuff how employees you're dealing stuff how we
can position you might be in on probation and so on and so forth the
whole key is the world is single biggest drivers to me acquiring new clients is
the email marketing and I have an email marketing list in a number of different
areas to go back here is a home page you'll see that is it there is a number
of this one's is one about top for employers as one for family lawyers one
for property conveyancing they go to my site business and legal and I will
appear now
you'll actually see did a number of different reports I give away this one
is to do with buying or selling a residential property so people sign up
here they get a free report buying or selling residential property and to say
they can unsubscribe at any time it's the same thing you position yourself as
trusted Authority you give relevant useful information and when the person
comes to make a decision about who they're going to get to act for them for
example in relation to buying or selling a house you are at their top of their
mind simply because you are in their email inbox every few days with a useful
piece of information or useful to get this is the 16 mistakes from them that I
was explaining to your minute ago this one then is on another website of mine
small business law Ireland it's to do with nine common mistakes made by
entrepreneurs startups and so on so that's for startups now this forms
obviously broken since the admission there so and I've have a look at that
then this one is for employers it's nine simple money saving tips for employers
this one is in relation to family law I don't spend my time building these lists
or making these three records to give away in the hope that it works I know it
works because I've been doing it for quite a while now I've been doing it for
a number of years in sight email marketing is very very powerful as one
of the most powerful methods of digital marketing and online marketing that you
can engage in and it's something that you should definitely consider in your
business if your business is appropriate for it is very very useful for
businesses which are providing services but it can also be very very useful for
a business businesses are in physical goods but you know your business better
than anybody you need to decide whether there is an opportunity in your business
new industry the set up an email marketing system an email marketing
funnel easter is you should consider it essentially the bottom line is you sign
up with the leg aweber or MailChimp Constant Contact of
some of those companies it's relatively inexpensive you create free ethical
bright free report it could be a video series it could be an email course for
example you might just ask people to sign up for free course could you
deliver by email five messages in a row six messages or whatever and essentially
you're giving somebody something of value something you saw an ethical bribe
to sign up you get the email then you build a relationship with it's not
simple you don't have to go to Twitter then or Facebook or anywhere else to try
to get people's attention because you already have their attention you've got
them on your list and you can build a relationship with somebody providing
them with good relevant useful information that is one aspect of my
online marketing my digital marketing which is quite frankly very very
successful for me in later on in this video I'm going to take a look at some
other aspects of my online marketing but the email marketing is incredibly
powerful incredibly effective and should be something that you should seriously
consider in your business