I think you’ll agree with me when I say that your job is only half done once you smashed
that interview.
The other remaining challenge is to send that good ol’ thank you letter.
After all, even scientific surveys point out that 25% of hiring managers say they wouldn’t
hire someone who didn’t send a post interview thank you letter.
Ok, so far so good.
It’s no big deal.
You just need go back home, draft a short letter, or better yet you can copy a template
from a website and then you are done.
Right?
No, no, not really…
I have a bit of a different approach.
A much better approach that is guaranteed to give you much better chances.
I am Deniz Sasal, I am a manager with PwC Consulting and creator of Landing Interviews
Guaranteed and The Career Mastery.
I have been interviewing 1000s of candidates as a hiring manager for the past 10 years
and I try to help change some of the notion when it comes to recruitment.
One thing important here, mind you that I am not HR, but I am a hiring manager, actual
practicing management consultant.
So, I have a very different perspective when it comes to helping you find a job.
Alright let’s continue, So, if you just did what I mentioned earlier,
you definitely incurred an opportunity loss with the hiring manager.
Yes, you met the bare minimum by sending that thank you letter but missed a huge opportunity.
After all, the hiring manager is still evaluating you after that interview.
He is still not so sure.
So, you are probably wondering, what do we do?
How do we impress Hiring Managers?
That’s today’s topic.
What I am going to share with you in this video is amazing.
It’s so amazing that you will have a 100% success rate to impress the hiring manager.
Plus, you will easily increase your overall chances by 20%.
That good.
And no you don’t have to pay for it.
It’s all in this video.
Excited?
Good.
Before I get there however, would you like me to mention bunch of no-nos?
These are simple things, and I think you already know about them.
But, just in case.
Yes?..
No?
Ok, I will.
1.
Don’t wait to long to send that thank you letter.
You don’t want to look like you have got better things to do.
You should send it out as soon as you can 2.
Don’t make it too generic.
Make them feel that you wrote that letter for them.
3.
Don’t talk more about yourself, skillsets, experience.
They already know about you.
4.
Don’t share your website or LinkedIn profile.
Let’s get to the good bits.
Have you noticed a common thread in your application process so far?
Let me tell you what that is; it’s you who is getting something from “them”.
It’s you who asks and them who gives.
It’s you who wants the job It’s you who needs this role
my point is, it’s supposed to be a relationship.
Like a first date.
It wouldn’t be fun if your date is the one who constantly asks for things, would it?
No, I am not telling you to ask them to ask you anything.
It’s about value exchange.
So far in the application process, what have you given the interviewer that added value
to his life?
Are they a better person now after having met you?
Did you open their eyes to “something”?
Did they know “one more thing” now that having met you?
Have you at all been able to add anything to their lives?
The simple answer is; most probably no.
You have probably wasted 2-3 hours of their lives.
Yes, maybe they need a new team player in their organization, but they don’t need
someone who “takes” more than he gives.
And here is the important thing; These are all subconscious messages.
So, with the thank you letter we will try counter this situation a little bit.
What I suggest is you leverage some of the influence triggers from Robert Cialdini.
In simple terms, he says in order to get “YES” you need; reciprocity, social proof, commitment
and consistency, liking, authority, and scarcity.
His book is a long one but these concepts are pretty self-explanatory.
Reciprocity is the holy grail here.
If you can establish reciprocity, Liking will follow naturally
Scarcity is entirely up to you.
You may or may not mention other opportunities waiting in line depending on your risk apetite.
I wouldn’t…
So, let’s get deep into Reciprocity.
This is something like when you give something to someone for free, especially if it’s
of high value, then they want to reciprocate.
They feel like they want to do something back for you.
In simple terms, you add value to that hiring manager’s life.
Be it a research paper, an event attendance, gifting a book through Amazon, whatever it
is, be creative, but you need to add something to their lives so they feel like they need
to reciprocate.
Remember, again, This is a subconscious process.
No, they don’t go about thinking “Joe gave this to me so I should now go and hire
him”.
It’s all about them feeling positive about you.
As I said, it’s all happening at a subconscious level.
You helped them and they want to help you back.
The opposite also holds true.
But, that’s another day’s topic.
In an ideal world, you would have followed a process similar to this;
1.
Think of an “ethical bribe”.
This is something that will add value to their lives.
And you do that before you have an interview.
2.
In the interview, you steer the conversation towards that topic and then leave it there.
3.
After the interview, send your “ethical bribe” to him.
Voila…
You established reciprocity in the most natural way.
Now however, I am assuming you have already passed this stage.
But it doesn’t mean it’s too late to still collect some points.
In this case, now, you need to do a bit of research;
You need to go to your best friend; Google, and research a potential ethical bribe that
will add value to the hiring manager’s life.
This is very important.
You need to spend a lot of time finding the ultimate ethical bribe.
What good is it going to give you if you send out a link to a crappy article?
It’s going to hurt your chances more than it will help.
OK, let’s move on.
A couple of tips you can do while searching for great ethical bribes;
1. Make sure it’s a reputable source.
I suggest you can look for articles from PwC, other big four, or major consulting companies.
Pretty much all consulting firms have thought leadership articles in a particular topic.
These articles are, to start with free, and incredibly valuable.
I know because in the past, I have taken part in some of those projects.
And trust me, they are incredibly valuable research papers.
2.
While searching, write the company name + topic + pdf.
Most of those thought leadership pieces are in pdf format.
It will help you generate more quality results very quickly.
Once you finished your initial research, I need you to create something similar to below
and fill it out with at least 10 options.
This is where you list down your shortlist ideas for ethical bribe.
Then, start empathizing.
Ask yourself these questions; If I am on the receiving end of this content,
will it make me better educated, more informed, more intellectual, smarter, or will it yield
more opportunities?
If you can answer “Yes” to any of these questions, then you are on the right track.
Continue…
The next bit is the easiest one.
Draft that thank you email.
Something like this; I’ll also put in the description box so
you can just copy it from there.
Here are some options you can use; Hi Joe, (I prefer Hi, but you can use “Dear”
if you wish to) Thank you very much for your time to interview
me today.
I highly appreciate the opportunity to learn more about [the job].
I am definitely excited and looking forward to learning from the best while delivering
to the best of my capabilities.
[it’s always good to pamper their ego a bit].
This opportunity is exactly what I have been looking for; a fast-paced multinational environment
with highly intellectual [consultants].
Frankly, I have been day-dreaming about working for [PwC] for quite some time.
I hope I was able to show my enthusiasm and skillsets in the interview as well.
[Don’t try to be cool.
Be enthusiastic and show it.
Who knows, maybe he is about to sign your 6 figure offer]
Once again, thank you for considering me for this wonderful opportunity.
I am confident I will be very successful with your leadership.
Having said that, I took the initiative to research more about [Ethical Bribe] and thought
to share with you [The content].
I have gone through it and found it really informative when it comes to [This.
Talk a bit more about that content here and tell them why it’s great].
***You may please find attached [the EB] I am looking forward to hearing from you.
Best, Deniz
*Don’t copy the words between [brackets].
That would probably be the end of your career with that firm…
Alright, this template above is 95% good to go.
But it’s missing one critical element.
And, that is Call to Action.
You need to tell people what is your desired action.
According to research, e-mails with clear CTAs have 80% higher likelihood of receiving
that desired action.
That’s 80%!
So, make sure you pick a call to action.
Something like this; - Could you please let me know if you’d
like to attend that event together?
[Assuming that you included an event attendance as your ethical bribe]
- Could you please let me know if you would like to see my reference letters from my former
employers?
You get the idea.
A question that will trigger a further engagement is what you are looking for.
Even if they don’t respond, don’t worry.
You already collected so many likeability points.
Finally, there is one more step.
This is entirely up to you whether you’d like to do it or not.
I would, but again it’s nothing that will increase your chances.
It’s always good to know whether they have read your messages, right?
So, in this case you can use a free service from Hub Spot which allows you to track whether
someone opened your e-mails.
So, I shot a quick tutorial on that;
Alright, You have done one hell of a good job so far.
You can now go to your favorite spot and continue day-dreaming.
Because, you just increased your chances by at least 20%.
Well-done!
Before, I finish off this video, can you please like this video if you benefited from it,
subcscibe to my channel if you’d like to see more videos like this, and finally, could
you please let me know what is your number 1 struggle at the moment in the comments below.
This is important, I’d love to read your comments and find areas where I can maybe
add value to your career.
Oh, finally, if you are interested in further training, I strongly free 3-day video training
program where I teach you how to prepare, pass, but most importantly land interviews
with multinational companies.
It’s called Landing Interviews Guaranteed and you can find a link to it in the description.
This is where I break down the myths, hold your hand and show you step by step the REAL
ways to achieving a career
with multinational companies.
Again, it’s free…