hey so TCL just dropped a bomb on the TV market
you guys I'm not exaggerating stay tuned because you're not going to believe this
welcome back everyone I'm Caleb Denison and as we near the start of IFA that would be the
world's largest consumer electronics trade show held in Berlin we should be prepared to hear
some exciting announcements about new stuff coming from all the top names in tech and as
I teased at the beginning of this video TCL recently streamed a press conference online
in which it covered some new TV announcements including a new flagship model called the X955
and folks this X955 it looks and sounds like a mind-blowing TV with the kind of specs that we
just love to nerd out over I think it's safe to say we have never seen anything like it before
now I'm about to dig into the details on this TV with you guys but before I do I want to be
completely transparent and say that technically this video is sponsored by TCL however this is
not branded content everything I'm about to say is 100% my words analysis and opinion and
well as soon as I start talking about the X955 five I don't think you'll have any
difficulty understanding why I am genuinely excited about this TV announcement [Music]
right into it the TCL X955 is meant to be TCL's new flagship TV which somewhat embarrassingly I
did not see coming it boasts some of the most impressive specs we've seen in a consumer
television TCL is currently marketing the X955 as being dual 5,000 Mini LED so what does that
mean well just to get right to it that means that This TV has over 5,000 local dimming zones 5184
to be exact and is capable of over 5 000 nits of peak brightness so dual five thousands now while
my Nit-Nerd fam is out there picking their jaws up off the floor let me put that into context
for anyone watching this video who isn't super tuned into TB Tech right now the going trend for
the best qled TVs right now is to use mini LED backlights which are exactly as they sound very
tiny LED backlights behind an LCD panel that are much much smaller than what's used in a
standard LED TV set now since the LEDs are so much smaller There's an opportunity to use more of them
so instead of standard sized LEDs counted in the low hundreds we've been seeing many LEDs counted
in the low thousands which was already a really big step up not only that but as you increase
the number of mini LED backlights there's also an opportunity to break those back lights down into
different dimming zones that you can turn on and off the more zones you have the more light control
you have and therefore the more contrast you can get and the most easily recognizable part of
picture quality to the human eye is you guessed it contrast so the basic breakdown is more backlights
more control better contrast better brightness better picture so mini LED TV tech was already
pretty exciting but what TCL is announcing here is just like next level Bonkers let me put the
numbers into perspective for you so you can better grasp the gravity of this the brightest consumer
TV I've ever tested came in at about 3 thousand nits the most recent example being TCL's QM8 here
in North America that TV if you haven't seen my review offers some of the best contrast backlight
control and brightness I've ever seen from an LED LCD TV the TCL X955 promises to take everything
that we thought was amazing about the TCL QM8 and just shatter all of that from 3000 nits up
to 5,000 nits is a massive jump in peak brightness capability but the zone count jump is almost more
exciting to me the TCL QM8 has 2,300 zones in the 85 inch and up models this new X955 is well
over double that honestly I'm having a hard time wrapping my head around it and for those of you
who understand how we TV reviewers count dimming zones by watching this little box and Counting how
many times it dims as it travels horizontally and then again vertically well you'll understand that
task now seems impossible because the dimming will probably be so granular I'm not sure they
could be counted that way so over 5,000 Demi zones and about 5,000 nits what could this mean for
picture quality well with that kind of backlight control if TCL's AiPQ PROCESSOR 3.0 does things
well enough this TV could have black levels that are basically indistinguishable from OLED TVs for
most viewers perfect black levels are oled's most desirable attributes so if the X955 can get close
to matching that it would be pretty amazing and I mean the numbers support the theory that it can
but then there's that brightness who in the world needs 5,000 nits well you don't need the TV to be
5,000 nits bright all the time that would actually be bad that peak brightness will be reserved for
tiny bright highlights like the sun reflecting off the chrome of a car or off the surface of a
lake it'll also lead to brighter colors so you can expect for the color on this TV to just leap off
the screen but if the TV is capable of 5 thousand nits peak that means it's average Picture level
or APL is probably capable of being off the charts bright when you need it to be meaning
the TV could compete directly with sunlight and still be pretty visible and impressive [Music]
but perhaps the most exciting thing about this kind of brightness is that it breaks a 4,000
nit barrier that's existed well forever in the consumer TV world see when movies and some high
production value TV shows are mastered for home viewing in HDR most of them are mastered up to
1,000 nits a very small handful have been mastered at 4,000 nits but there's never been a TV that
could take advantage of that range of brightness to Darkness until now the X955 can do it and then
some actually this could push Hollywood to start being a little more expressive and creative with
their HDR grades for the home version of their movies and that is really exciting we could
literally see images at home that we've never seen before but for me one of the most exciting
things about the X955 is what it could do to the rest of the TV market TCL is once again leading
the way here it was the first out with mini LED TVs and now look at how all the major brands now
use mini LED backlights in their best TVs I think TCL will push other brands to do this as well if
they can so really the X955 is probably going to be a TV that we talk about for a long long time
it's kind of a historic thing in terms of TV but how how did they do it is it just pure brightness
muscle are they just playing a numbers game and cramming in as many many LEDs as they possibly can
no not exactly it looks like there's some panel and processing Innovations happening here as well
TCL says that it's using a new Six-crystal mini LED structure that offers more brightness from a
smaller mini LED chip than we've seen used before that is a legitimate Innovation that new backlight
structure also allows the X955 to be an extremely thin TV which again just brings it that much
closer to the appeal of an OLED TV but in addition to that smaller brighter backlight TCL is using a
new new micro lens to focus and distribute that light now this is different than the micro lens
technology that we saw used in the latest OLED TVs in that it isn't capturing and rerouting
Rogue light it's making sure that the light goes precisely where it needs to with greater
efficiency and TCL is talking about how the new Six-crystal chip is 30.2 percent more efficient
than previous mini LED backlights so not only will the light be better focused reducing Halo
and blooming but all that extra brightness doesn't mean your power bill is going to skyrocket which
is important considering that the EU is tightening regulations around out-of-box energy consumption
for TVs anyway those are just some of the picture quality elements there is more to a TV than just
raw horsepower and handling if we look closer at the X955 we can see other signs of it being a true
flagship product it's got a 98 screen ratio which means that it's virtually bezel-free as
you can see in these video clips it's also armed with quite an onboard sound system too this is
something else that really has me wanting to check this TV out looks like TCL has partnered
with Onkyo for onboard sound and for those of you who don't know I'm a big Onkyo fan this Integra
AV receiver that I'm using in our labs right now that's an Onkyo product this Onkyo sound
system sounds promising no pun intended TCL describes it as a 4.2.2 audio system that is
meant to improve bass response overall clarity and add height effects for Dolby Atmos I'm very
much looking forward to hearing it for myself now this part right here is super important right now
the X955 is being made available primarily to the European market it is not currently destined for
North America but before you get too disappointed I think it's safe to hope that come CES we're
going to be seeing the X955 possibly called by a different model number or announced for the U.S
in 2024. I'm not making any promises and TCL is certainly not saying that but I mean this is how
things usually work you also need to know the X955 will be available in 85 and 98 inches pricing not
yet announced but I think we can safely assume it will be the most expensive TCL TV we've seen yet
considering the next level Tech that's built into it [Music] now TCL's announcement had some other
treats in it as well the company announced a new C955 for Europe which looks a lot like the QM8 we
have here in the U.S with over 2 000 local dimming zones and acclaimed 2000 nit Peak brightness this
may not be TCL's flagship for the European market but it does bring all the hotness of the QM8 that
we have here in the U.S to Europe so I think that will be a super popular model TCL also announced
a C755 which in the 65 inch size offers over 500 local dimming zones and then perhaps the literally
biggest announcement in terms of size certain markets are also getting a 98 inch P745 model
which TCL promises will be the most affordable 98 inch TV on the market though no word on what
the actual price is just yet TCL also announced a new line of air conditioners with which double as
air purifiers and I think these are going to get a lot of attention in the markets they go into
and also I'm frankly hoping we'll get to see these here in the U.S because with all of the super hot
hazy days filled with wildfire smoke that we've had all across North America lately this sounds
like exactly the kind of product we need right now another announcement included a new line of
TCL refrigerators designed to keep your food fresher for longer with some interesting new
designs around ionization and sterilization and bacteria control three different climate
control zones and apparently the fridge design includes new heat dissipation technology so you
don't need to give it quite so much breathing room for it to work effectively and rounding
out the home appliance announcements included a new series of washing machines that are more
eco-friendly quieter easier to access and include new anti-fungal and anti-funk technologies might
have made that last one up all in an effort to keep things smelling fresh I mean we all know
what can happen when those front loaders don't get clean for a while these new washer designs
can help prevent the buildup of odors in the first place and that's just great news for your clothes
and everybody involved so quite a slate of new products coming from TCL again aimed primarily
at the European market though if you're curious if one of these products is going to be headed to
your area check with your local TCL office we're running a disclaimer about that down below I'm
sure but if you're one of our viewers from that region leave me a comment down below are you
excited about these new products coming to your area and if you're one of our viewers from North
America feeling a little jealous maybe or maybe just excited at what this means for what we can
expect here in 2024. let me know down below I can't wait to hear what you think thanks as
always for watching everyone if you enjoyed this video give it a like subscribe for more hammer
that notification bell if you want to see more of this face in your feed how could you not I'll see
you on the next one and until then here's two other videos I think you might like thank you