- Have to be like, I'm cool and you're not.
It's like, yo.
You know what's fucking cool?
Self awareness.
(mellow instrumental music)
The number one gift my mom gave me is a lack of entitlement.
What's really empowering
and what's holding so many people back here is entitlement.
You feel like somebody owes you something
because something went wrong somewhere along the way.
I don't.
I actually think whatever went wrong for you
is the best shit that ever happened to you
because adversity is absolutely the foundation of success.
(audience applause and cheers)
Nobody owes you shit.
- [Driver] First one is from Nicholas
and his question is how do you create content
if your life is boring?
And I did some research and I'm getting a vibe
that he's like a Shopify seller of sorts.
It says a lot of his work is just having a computer at home.
- You know, I think a lot of things are boring, man.
I think I'm boring.
I think a lot of it-- - That's why I liked it
is 'cause most of your life is just sitting at a desk--
- Yeah, man. - and meetings.
- Yeah, honestly,
I want to make sure you're a part of this post right now.
I'm a fuckin' business man.
I don't know, like, playing soccer is boring to some people.
Painting is boring to some people.
You don't get to judge for the other person.
If somebody's trying to learn how to flip and sell
and if you can just get to a place where as you're working,
you're talking,
like right now I'm posting this.
And I used this title
because if you use three exclamation points,
I've noticed that I've sold more.
And ah, shit,
I've gotta go to the post office now and pack it.
It's the grind and it's the dirt
that nobody wants to talk about.
It's not glamorous,
it's not champaign bottles and fuckin' models,
but I gotta go to the fuckin' post office
if I want to build a foundation of my business.
To me everything is potentially remarkable
and potentially boring.
You just need to document it and not create.
And then you gotta let the world decide
if you're boring or you're not.
And then you also have to ebb and flow and be patient.
I don't know if, news alert,
I don't know if anybody's paying attention,
but my views on my fuckin' daily vlog
are down year over year.
Ask me if I give a fuck.
Ask me.
Short-term vanity metrics mean shit
and all of you are poisoned by the sizzle behind them.
I've never been happier
and my views are down on YouTube. (laughing)
Ya know?
- Yeah. - Documenting.
- [Driver] Next question.
I thought this would be a good one based on today,
is how do you land and grab and take advantage
sort of early mover opportunities for IGTV?
- You know, to me it's about producing content
that's native to a platform, right?
The number one thing you want to do is create content
that is native to a platform.
And I think right now what I'm trying to figure out
is what's native to IGTV.
Obviously, we're doing this entire DailyVee
in IGTV format in vertical, right?
You know, you've been watching Batman hold the camera
and now is awkward and exciting all at once.
And so to me will that matter?
Hmm, it's a thesis.
But to me the people that tend to win platforms
are the ones that innovate or understand the context
of a platform.
You either saw a platform in a different way
then everybody else did, and you changed the game.
And I'll be very honest with you,
one of the things that I don't think I peacock enough about
is long form video on YouTube in 2006.
Nobody was doin' it.
I never,
I do a very bad job proppin' me up
on something that I innovated.
I was like, why can't it be long?
I think being in the why business,
like, just asking questions matters.
Why can't IGTV, you know, like,
Who's doing content as a vlogger
who decides to just make their IGTV an animation?
Or is it just vertical?
Will that be enough?
Or commercials.
I don't know, like, why can't we just have commercials
in the middle of,
What if I stop right now and it's just a commercial
for the K-Swiss 003.
(camera shuttering)
You gotta innovate and you gotta understand it.
You gotta be empathetic to somebody sitting on their phone
watching it like this, right?
What does that mean?
Like, do you do funny,
Do you remember with SpongeBob,
when he was like (weird mouth noises).
All that weird shit.
Maybe every seven minutes we just do something like
put your coffee down or,
Pay attention, yo, pay attention.
You know, like, I don't know.
Innovation and context.
Innovating on a platform or respecting the context
of a platform are the two people that always break out.
And then you layer the talent or the interesting thing
that the person does.
(mellow instrumental music)
- [Drama] How are you, man?
- [Gary] Really good, good to see ya.
- Good to see you, man.
- Real pleasure. - You good?
- [Gary] Everything's super good.
What's up, man? How are you?
- What's up. Tyler. - Tyler. Gary.
- [Tyler] Nice to meet you.
- So I'd already built a business.
My family's liquor store business.
I'd already,
I lived the life.
I was thirty four.
I lived a life before all this shit started happening.
And just watching entrepreneurship be put on a pedestal
is exciting and also scary.
I will tell you that one of the number one fears
I have is too many kids want to be an entrepreneur
even though they're not.
- Yeah, that's what's interesting is because
I think that entrepreneurship is having a moment
and also you're directly out in front of it.
You know what I mean?
It's having a moment and you are the guy.
You know what I mean?
Do you know how many people,
and how many meetings I go into now,
and everyone now has a camera guy?
- [Gary] Oh, yeah.
- And that's literally 100%, I think,
influenced by what you're doing.
But my question is,
So obviously that's cool and that's a discussion
that a lot of people have on this podcast
is like, yeah, everyone's an entrepreneur now.
And I'd say I think that the good news is
there will be more real entrepreneurs out of this, right?
- Oh, totally.
To your point, net.
There are thousands, tens of thousands.
And I would argue hundreds of thousands
and maybe even millions who during this era
find entrepreneurship.
The freedoms that come with it.
The beauty of it that wouldn't have 20 years ago
'cause they would've been executives.
What I'm worried about is the collateral damage.
- [Drama] What do you think happens to the person
that's caught in the crossfire?
- I think there's some people who commit suicide.
I think there's some people that,
You have to understand why I say that.
Depression, 'cause you can't hide.
When your T-shirt business fails 'cause the economy fails
and influencers don't get paid like that anymore,
and shit hits the fan and you go work at Citibank,
your family and friends know.
One of the things I did really well
was I lived humble as fuck.
I lived in a fuckin' one bedroom apartment
in Springfield, New Jersey.
It didn't cost much.
I didn't get fancy and move to New York.
I never went out.
So really easy to save money when you don't spend
a thousand bucks on a weekend hitting it hard.
And I saved, I saved, I saved.
I didn't have a lot of money,
but everything I had I bet on Facebook and Twitter.
This is why I believe people can win.
I wasn't making a lot of money,
I was building a business for somebody else.
I just lived humbly.
Everybody wants a,
Some kid just tweeted,
I put out that tweet.
Somebody else is like, yeah.
Other kids are like, easy for you guys to say.
It was so much easier in the 70, 80s, and 90s.
I'm like, you're a fucking loser, dick.
We didn't have internet.
What the fuck do you know about the 70, 80s, and 90s?
You fuckin' suck, bitch.
It's not easier, you're just lazy and entitled
'cause mommy and daddy did everything for you
and you think life's about playing fuckin' Xbox
and smoking weed and fuckin' drinking Mountain Dew,
you fuckin' asshole. - Yeah, yeah.
- Go work. - Yeah.
- (laughing) I just got so pissed.
- [Drama] Good, solid ending.
- Love it. You got it.
- Guy. - Dude!
- How are you? - Respect for you.
- Thank you, my man.
What's your name?
- [Man] Oh!
- Yeah, it's always filming.
- [Man] All right, good good.
- What's your name?
- Monte. - Monte, I'm Gary.
- Nice to meet you. - Nice to meet you.
- I watch all of your videos, man.
- Thank you, my friend. - That's my favorite.
- I appreciate your work. - Thank you so much.
- Appreciate that. - Love the energy.
- Thank you, brother. - All right.
- [Gary] That was amazing. (laughing)
How are you?
(greetings)
- Getting off at two, huh?
- [Gary] I know, it's exciting.
I'm proud of it.
Are you going, thank you.
(chatter)
How are you, man? - This is Ned.
- Hey. - Gary.
- It's such a pleasure, how are you?
- [Man In White Hat] Nice. Bill.
- [Bill] Adsense.
- I mean, look, everybody look.
It's always a branding game.
Always. Life.
All of it.
Religion.
Like college.
Like marriage.
It's all fuckin' branding.
So you know, I think that,
I grew up in a heavily regulated business
that was obviously more mature in the fact
that the rules were established, but not really.
- [Bill] Or it gives you rules in 50 states.
- So tough.
- Right? It's so crazy. - Right.
And was changing and when I was doing internet marketing,
internet selling was like so gray.
So I know the stomach and the appetite for this stuff,
but the stakes are so high when you're right.
And like, it's inevitable.
(mellow instrumental music)
Is that a former Samsung sign?
- [Man] Yes.
(everyone laughing)
- [Gary] That's like one of the reasons to have a sign.
Even when it comes down, it's actually still there.
The sun took care of it.