- I'm wearing men's deodorant.
- What, you are?
- Yeah, do I smell manly?
- Oh, you do.
- Yeah?
- You smell delectable.
Do you wanna smell me?
- No.
(rock music)
- Women's body care and bath products
can be expensive as hell.
- And a lot of the time, it's more expensive than guy stuff.
- It is all a marketing ploy, or
is the stuff we use actually better?
- It's Ladylike, and today we're taking on the pink tax.
- The pink tax is what we call the extra money
that it costs to buy women-marketed products.
- Especially with razors and with body wash.
- I think that women have more options,
of course some will be more expensive,
but I think that guy stuff is not as fun, or exciting.
(upbeat music)
- I will pay a little bit more
just to know that my hair's moisturized
and that my curls are being taken well care of.
Basically, I'll pay any amount of
money for a good hair product.
(upbeat music)
- Marketing companies kind of play off of that
and feel like they can get away with more expensive things
because women consume it more.
(upbeat music)
- I think guys' products are, there's less frills to them,
so it's easy to find cheap versions.
I'm very susceptible to a good deal.
(upbeat music)
(cash register)
- Going to Target.
- Target.
- Where's the man section?
- How do you know it's for men?
- It'll say "rugged".
- It's probably gonna be the tiniest
man's section, it's all women.
- I feel like we need to get two-in-one, three in one.
- [Jen] Look at this.
- [Freddie] Whoa.
- Is this for men, though?
- This looks, oh it's kids', it's for children.
- Now do they have a men's ethnic section,
or do women only have the ethnic section?
Clean-cut look, classic pomade.
I could use this for my edges.
- Why do boys always want two in one, why don't, what?
- This one is with caffeine and menthol, we might need that.
- I don't know, I guess I just
don't wanna smell like an asshole.
- Axe Apollo, Axe Phoenix.
- What option do I have?
- This is the face wash I use.
- There's no organic stuff.
- No organic stuff for guys.
- We bought everything.
- Wait, we lost Freddie.
- Freddie?
Well, Freddie's dead and this video
is taking a very different turn.
- [Safiya] We found Freddie.
- Hi, I had to go get a birthday card.
- Freddie, we all need things from Target, okay?
(rock music)
(cash register)
- So, just traded in all of my
girly shit for all the manly shit.
- [Voiceover] Also, can we talk about how this says
"Volcano-powered sweat destroyer with Palm Tree scent"?
- Okay, so I have the shampoo in my hair
and the first thing I notice is that it smells so strong.
- Okay, so I just went to yoga,
this men's deodorant is doing the trick.
- This is what happens when you have thick hair
and you use two-in-one shampoo.
- So I just used the Axe shampoo two-in-one.
It doesn't feel super moisturized.
- I shaved my legs, probably 24 hours ago.
They feel pretty darned smooth.
- I will say that my hair looks crazy, but it feels soft.
- Pretty into the body wash, it felt
really good in the shower, it smelled pretty nice,
it's a little strong for my taste.
- I smell so good right now, so
maybe men's deodorant is for me.
- [Voiceover] Look at that, look at that man moisturizer.
It's behaving like regular moisturizer.
- And the breakouts have begun, pimplies popping up.
- Do I smell kinda like a man?
- No, you smell nice.
- Oh, okay.
- Why doesn't it smell good?
- It's not your usual musk.
- [Safiya] Alright, so I'm at Whole Foods
and this is pretty much all of the selection
that are just marketed for men.
So I found some three-in-one natural man,
so I think I'm gonna pick that up and see how that fares.
- So today is the last day of men's products.
- I really miss my normal products.
- It's been a journey.
- So I used men's personal care products for one week.
- I think I winked at more people this week
because I was like, I'm just sort of a dude.
- The first morning I woke up and I was like,
"There's a man in my bed...nope, that's me."
- I had the most feelings about the deodorant.
This deodorant is not antiperspirant and I'm mad about it.
- This deodorant did things for me.
Normally at this point in the day,
I smell like BO on a stick, it smells great,
it definitely smells like a dude, I like that smell.
- It wasn't that much of an adjustment.
I actually kind of like the new smell.
I kinda smelled like a metal pole.
- I did shave my legs the first day and it was so nice.
But the two-in-one shampoo was horrific.
- My hair didn't look terrible
after I used it, but it was dry.
- The body slash face wash two-in-one thing
broke me out horribly, but I will say
the natural body and face wash
that I got from Whole Foods did work for my body and face.
- My boyfriend Paul uses the men's shampoo
but he uses my Shea moisture shampoo
because again, there really aren't that
many options for ethnic hair for men.
- I would definitely buy men's versions of
deodorant and razors for sure.
- I like consistency, so I'm probably not gonna switch
to these products, but they worked fine.
- Most of these products are pretty much the same.
- It's more the selection and personal
preference that comes into play.
- I could tell a difference, I just honestly,
I wanna go home and wash my hair with expensive things.
- What body wash do you use, babe?
- Uh, Axe.
- How long have you used it?
- Since I was 14.