are you looking to jump into facebook
ads before you get started
please do yourself a favor and set up
your facebook business manager
in this video my buddy cedric is going
to show you how to set one up
and show you also how to verify your
domain which is super important nowadays
we've got lots to cover so cedric take
it away
[Music]
thanks julian hey my name is cedric and
in this video i'm going to show you
how to create and set up a facebook
business manager but before we get into
that i just want to take a brief moment
to talk about the main difference
between uh business manager
and ads manager because i know that a
lot of people get these two confused so
let's start with ads manager so i'm sure
if you're watching this video
you're somewhat familiar with it right
that's where you go
to create a campaign you know create
your audience and your ads
but business manager is a little bit
different so
business manager is where you go to just
manage your overall business so
this is where you can connect and add a
facebook page an instagram account
you can add all your different ad
accounts that your business potentially
manage
your audiences your pixels your payments
so all the sort of information that
would be more tied to your business
so it's not really oh should i have one
or the other
really i personally think that all
businesses should have a business
manager
and then you should add your ad account
right inside your business manager so
um hopefully that clears up any
questions uh that people have uh between
these two sort of like
i guess tools and yeah i just want to
clear that up before
i show you how to create a business
manager so the first thing you're going
to want to do
to create your business manager is head
to business.facebook.com
so i'm going to copy this and i'm going
to head
to business.facebook.com all right now
because i've i already have a business
uh manager created uh well you can
actually see i have more than one
um i see this so if you don't have one
created yet you're gonna see something
like this
okay so you're gonna see this page and
if you are logged in
into your facebook which you should
because your business manager should be
connected to your actual
uh facebook profile um you won't see the
login here you're just going to see
create account right so you actually
don't want to see the login button you
need to be
logged in into your facebook profile so
you're going to create the button where
it says create account
and it's going to bring you and show you
something like this
so it's going to say create your
business manager account so i'm going to
call this
demo and fb for facebook and i'm going
to put in my email
and i'm just going to say plus
yeah so the reason i'm adding the plus
fb demo it's not actually my email
it's just because uh if i receive any
emails from facebook
uh regarding this business manager i'll
know to kind of just disregard it
because
it's a demo account so i'm going to
click submit
perfect so now they just sent an email
to
yeah they just sent me an email so i'm
going to go in my gmail
and just verify my email
okay i just verified my email so they
sent me an email looks like something
like this
and i click the confirm now button and
it brought me here
so if you've been following congrats uh
you just created
your business manager but we're not done
here there's uh some of the things that
uh you need to set up
uh just to make sure that you're set up
for success so we're gonna click here on
business tools
and we're gonna click on business
settings which we're actually already on
that page now that i'm realizing that
and we're going to click on pages and
what you want to do
is you want to add uh your facebook page
you want to add your ad account
and you also want to add your instagram
account
so with facebook page all you have to do
is click add
and then there's going to be three
options the first option is to add a
page
and you're going to click this option is
if you are
the owner of the page and you know that
there's not another
business manager that i've already
claimed that page in the past
or option number two here is if you're
requesting a page
so this is this is what we usually do
because we're an agency um
and when we wanna work with a client we
usually request access to their facebook
page we request access to
their ad account and we request access
to their instagram account
so we as an agency would pick this
option and
honestly if you're watching this video
and you're like hey i don't have a
facebook page i don't have anything i'm
just
you know i'm learning about all this
stuff at the moment well you wouldn't
want to click here to create a new page
because you need a facebook page in
order to
advertise on facebook so now uh we would
go here under ad account
and we same thing that you did for the
facebook page you want to add your ad
account
and it's really the same question so do
you currently have an ad account
all right are you currently running ads
or maybe you're not running ads but
you've created one in the past
then you'll want to bring that ad
account in here if you're requesting
access because i don't know you're an
agency or you want to work
on someone else's ad account then that's
how you would do it and if
again you don't have an ad account you
can click the button here now in order
to
add your own ad account you're going to
want to click here and it's going to ask
you
for the ad account id and it's the same
thing if you're requesting an account
from someone else it's always going to
ask you for the account id
now you might ask like how do i get and
where do i go to get this id
so you're gonna go in ads manager so
this is one of my demo account
um and this is where the id is so it's
right here if you want
uh an easy way to copy paste this id
it's also in a url so if you look at
campaigns
act go stands for account and then we
have our id right here
so you can control c and then just
put in the account id here and you click
on add
ad account one thing worth mentioning is
that when you create a
business settings um sorry when you
create a business manager
it's not it's a different entity than
you are so
even if let's say you're the only i mean
you're the founder of your company and
you don't have any employees
and you create this business manager
here you would still need to
add yourself as a user
for the page the ad account and the
instagram account and
any other things because it's really if
you add an ad account it's your business
that owns it and not you
so you wouldn't be able to make changes
on with your profile let me show you
this example so now i am in my facebook
business manager
and if we navigate to add accounts here
um let's go into the the demo account
well i can add people
and if ever i'm adding like the ad
account for the first time in my
business manager
i would need to add myself so under name
right here i would be able to select
myself and then because again i'm the
owner of this ad account well i would
want to give myself
a full full control and i would check
this and then
automatically it checks everything and
then i can uh yeah i can just assign it
to myself
so you see it's kind of weird because
i'm the owner but i'm also the owner of
business
of this business manager but you need to
assign users to ad accounts to pages
and to your instagram accounts even if
you're the owner um and that's just not
kind of the way it works but it's great
because if you're working with an agency
and or maybe you're not working with
them yet and you want
them to or they want to give you an
audit right they want to audit your ad
account
and see how they could potentially help
help reach your goals well
you might not want to give them full
control you might want to give them like
view access
so this is why it's kind of set up that
way so just keep in mind that your
business manager and your personal
profile or like two different entity and
when
you add an ad account to your business
manager you also gotta go
into the people here and give yourself
access to the ad account so you can uh
you know
create campaigns publish ad sets and
create ads
now hopefully this makes sense um now
what i want to do is show you how to add
your billing info
and after that where i'm going to show
you how to verify your domain so
uh stick until the end because
especially verifying your domain is
really really important
and that's something that you really
need to do to properly set up your
business manager
so i'm going to head up into our demo
business manager here so you're going to
want to head into business info and just
add your
uh your legal business name your address
your phone number
and all information that you might want
to add in
your business manager once you have that
all completed then you can head to
payment method
and this is where you'll be able to add
a credit card on file so
you obviously pick your country your
currency and then just put in your
credit card information
um and yeah that's gonna allow you to
spend money with facebook right if you
don't have that well
you won't be able to uh you you won't go
far let's just say that
so once you have your payment payment
method and you have your credit card
entered
into your business manager then what you
need to do now is
uh verify your domain so you're gonna
click on brand safety and we're going to
click on domains
and we're going to add a domain and
we're going to actually call this
example.com
now it's been added for some reason
facebook is always having an issue when
i'm adding a domain they don't refresh a
page so
once you click add just refresh the page
and then you should see the screen will
change
there you go so there's uh three
different ways of verifying your domain
uh there's
doing it through the meta tag
verification html file upload
and dns uh verification so i honestly
recommend you do dns verification so
that i'm gonna talk about that one
and it's pretty easy all you have to do
is log into your domain register and
then visit
the dns record section and then you'll
want to add this txt record
into your dns configuration and you can
just click to copy it
and then um some of them will actually
ask you
to add a host field so you can just use
the symbol here
um if your domain host requires it um if
you're using something like godaddy and
that's what i'm going to show you i'm
going to show you how to
add this on godaddy i've actually found
an article that i'll share with you
if you're using godaddy but if you're
not using godaddy you're using something
else
it doesn't matter they are all pretty
similar
um you just need to really log in
into your again your your domain
provider and then you're going to click
on manage dms
a dns sorry and then you're going to
want to add
a record and then it's going to be a txt
record
and then here again like i said in
godaddy they actually require you to add
a host
and we're going to add this symbol here
and what this means is it just means
that
we're doing it at the root so that's
what it
stands for and then the txt value
uh this is the code right here uh that
uh facebook is giving you so you're
gonna add the txt value
uh right there and then ttl you can just
set it to
i believe it's like auto or whatever
they have in
uh in the system so you're gonna click
save and then once that's done
it's probably going to take here it says
48 hours but
facebook here they tell you 72 hours so
usually i it usually verifies after 48
hours so
once that done again like maybe wait 48
hours and you can click verify
and to make sure and see if it's
actually verified or not
uh you see this little color here it's
actually going to turn green so
when it's green then you know it has
been verified so yeah that is it that's
how
you verify your domain but i know we've
talked about a lot of different things
here so i just want to kind of recap
what we've covered in this video
so obviously we've talked about the
difference between business manager and
ads manager
but i also showed you how to create your
business manager
and then from there we've talked about
adding your ad account
adding your facebook page your instagram
page and then also we talked about users
right how
business manager and you your own
profile
are two different things and even though
you might be the owner
of those two things you still need to
add your
your profile and give your profile
permission to
uh change the ad account or the page or
all these different assets
and then we talked about how to add your
billing information your credit card on
files so you can
even run ads on the platform and then i
think it's like one of the most
important is to verify your domain
especially with what's happening with
the ios 14 right now
facebook really recommends that all
businesses verify through your domain
so yeah that is it for this video and
bye for now
all right thanks cedric for this
comprehensive tutorial
if this video was helpful to you in any
way then please
hit that like button because then more
people can find out more about this
video
and if you have now set up your business
manager you want to start advertising
but before you do so please one more
step
set up your conversion tracking we show
you how to do this right over there
and i hope to see you over there my name
is julian
till next time