influencer marketing can be a really
affordable way to make some big impacts
here's what you need to know what is a
social media influencer someone who
influenced a large amount of
people and then being able to
monetize it they're wearing that shirt i
want to go find that shirt and i want to
buy that shirt an influencer is a person
who's built a loyal audience through
social media blogs or other online
communities they have the ability to
influence their audience through their
content creation from jake paul with 16
million followers to angela mcrae with 3
000 followers there are four different
tiers of influencer there's a mega
influencer with 1 million plus followers
the macro influencer with between 100k
and 1 million followers the micro
influencer with 10 000 to 100 thousand
followers and the nano influencer with
one thousand to ten thousand followers
on average businesses generate six
dollars and fifty cents in revenue for
each one dollar invested in influencer
marketing seventy percent made two
dollars or more and thirteen percent
make twenty dollars or more most
businesses get solid results from
influencer marketing with only the
bottom eighteen percent failing to
generate any revenue if influencers are
the fork then social media is the
sizzling state that these companies all
wanna have a piece of i've said it once
i will say it again people don't trust
branded content they especially don't
trust branded content with official
marketing saying our product is the best
product you could ever have this message
was paid for by the same people who made
the product and when it comes to this
marketing strategy what we're realizing
is that the influencer you choose to
work with doesn't even have to be human
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let's talk about dyson the vacuum
company they market their product as
vacuums capable of handling any mess
including
cleaning up the most stubborn of pet
hair so they recruited a bunch of pet
influencers of varying tiers to record
content of themselves interacting with a
dyson vacuum and the results were
terrific
cause dogs go
rough rough
terrific
by the campaign's end they received 115
000 likes 1900 comments and an average
engagement rate of 10.78
if you want to win and find the right
influencer to jumpstart your marketing
campaign
remember these three things number one
more followers does not mean more
influence we've all been swiping through
our feeds before and had that thought of
if this person has 900 000 followers how
come their posts only have 70 likes no
shares and two comments that's because a
lot of these mega influencers have
follower lists made up of a mix of real
people bots and fake accounts don't
allow yourself to be seduced by a high
follower count go find yourself a micro
or nano influencer what they may lack in
followers they make up for an audience
trust post consistency and engagement
which brings us to number two everybody
say it with me are they right for you
just because an influencer is an
influencer doesn't mean that any
influencer will be right for your
business you gotta ask yourself what's
their reach is the platform they use one
that you can integrate into your
strategy are the voice views and
opinions they have brand safe would
their audience actually resonate with
your products and buy from you or not
you should be looking for influencers
that complement your already existing
brand if you're a cookie company then
you should go after this influencer who
has a major following for their baked
good review videos have them use your
product and create a live unboxing
review or a day in the life vlog where
they are using your product throughout
their day in their video
number three let the creators create
influencers have spent a lot of time
building their own brand and audience
they know it works don't mess with their
recipe trust that you have vetted them
in who they are correctly so that you
don't have to worry about things like
brand relevance because the more
authentic they are the more their
audience can connect and the more their
audience can connect the more they can
engage with this dynamic new content
that is all about you oh yeah and uh
don't be racist well i think that that
the way the industry works it's the cmos
it's the heads of marketing at companies
who are deciding who to pick for the
their campaign and they're just not
thinking about these black creators who
in many cases have higher followings
have more engaged followings than their
white counterparts but are paid less
yeah don't do that as always that's the
info do with it what you will until next
time
adios
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you