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India has a long tradition of making ads that try to foster better intercultural understanding and love. So red label tea made another such ad about fostering better intercultural understanding:
Wonderful ad with a wonderful message. There are just 2 issues. And it is not just an issue with this ad. This is an issue with almost all ads of this nature.
Remember these two points because they will continue to come up throughout this video
These ads which are trying to foster secularism and intercultural love almost always show the Hindu as the ignorant one.
Bad things happen during the Hindu festivals and Islamic festivals are always great
There are many such examples showcasing these two themes:
The Hindu man in this festival is bigoted and the tea and some chit-chat, ‘reforms’ the Hindu man, who immediately orders the idol. The Muslim man is pious.
Again good message, but Media had reported about many such idol makers earlier. In West Bengal, Assam and Odisha, every year Muslim artisans prepare various idols for Durga Puja.
This is Dilsher Khan, he is a Muslim that loves reading Hindu literature because he considers Hindus are part of his culture. Dilsher Khan should have offered @Unilever Red Label Tea to the two Muslim youths Sameer and Zakir who thrashed him mercilessly for reciting Ramayana.
See, Red Label could have shown Hindu-Muslim harmony in the ad by showing the man being pleased to know that the idol maker is Muslim who knows and respects Hindu religious traditions, and make it a happy advertisement fit for the festivals.
But where is the lesson to Hindus there? How will they educate the Hindus?
Pitch meeting:
Sir we have made an ad of communal harmony
What is this.
What
Why isn't the Hindu an asshole
Why
Make the Hindus an asshole. We are red label.
Make him an asshole!
Similarly, Red Label had made an earlier ad, where they had shown a Hindu man hesitating to enter a Muslim neighbour’s house, but he was ‘reformed’ by the aroma and the taste of Red Label tea made by the Muslim woman in Burka
Hindus must be ashamed for being such horrible people. Then this year there was also a Red label ad where a man takes his elderly father to kumbh mela only to abandon him:
It’s amazing all the assholes in India are Hindus and all the terrible festivals areHindu festivals.
Sure there are problems within Hindu society and its fine that they are pointed out. But i’m sure they are pointed in other cultures by these ads as well, right?
Surely islamic culture has many problems that need to be pointed out by all these companies who are doing all this awareness work?
No. #secularism
Hindu festivals teach hatred and Muslim festivals teach love. Now, on the other hand, if you look at the ads that are made about Muslims festivals, the festivals are always peaceful, and the people celebrating these festivals are always innocent and pious.
Not even a word about the millions of animals that are brutally slaughtered or how these societies oppress women and…
What? Oh #secularism
Eid is only love and piousness. Kindness has no religion. Being an asshole has a religion and its Hinduism.
This is the Rahim Chacha syndrome. Muslims can never do anything wrong. Since the 70s we are taught that They are always shown as the pious, innocent person who loves everyone. And it's the evil Hindu seth that wants to destroy everyone
Let’s come back to Hindu festivals again. Now we already know that ganesh Chaturthi are horrible festivals and Maybe Holi and Diwali makes Hindus behave better?
Afsos, not to be, Hindus are evil during Diwali and Holi as well.
Hindus need to learn something from Muslims. Look how nice Muslims and Islamic culture and their festivals are. It's the Hindus that constantly cause problems, they trouble each other, they trouble poor minorities, they dislike them.
Hey hey hey who played that video. Fake News, don’t pay attention. Its the Hindutvawadis.
So as you can see, these according to Indian companies, Hindus are responsible for all of India’s problems. All bigotry in these ads comes from Hindus. It is impossible for Muslims to be bigoted towards Hindus.
Noone has a problem with these ads, most of these ads have a good message. The problem begins when this message is directed towards only one community. When only one community is shown to be bigoted, and other communities acn never do anything wrong.
Current version is secularism is one sided. You need to hands to clap. One hand only slaps.
The fact that Muslims are taught that all other cultures are false and evil is something that constantly comes in the way of true secularism and that is something to be discussed. I would really like it if a company makes an ad that shows a Muslim get over that hangup
I hope these companies can see why people are frustrated with this one sided messaging by these companies.
Do you think these companies have one sided messaging?
let me know in the comments!
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