(dramatic music)
- The healthcare industry is broken and probably
not fixable in my lifetime.
People just aren't getting the care they need.
And we're seeing rising medical care costs and people
getting less healthy.
(dramatic music)
Our job now is to innovate around it and give people
the tools and the opportunities
to take control of their own health.
(dramatic music)
Our vision is to make the Virgin Pulse platform
the home base for health.
Which is one platform that employees can go to
to navigate all things health and wellbeing.
So activities, sleep, nutrition, could be mental resilience
financial wellness, even just social interaction.
It is the one place that people want to go
that unifies and simplifies the experience.
We're changing lives for good.
(upbeat music)
My name is David Osborne, I'm the CEO for Virgin Pulse.
We've spent 15 years developing this platform
based on change behavior.
Big changes like, big weight loss,
or going from pre-diabetic to completely healthy,
come from small interactions
that they do on an ongoing basis.
We want people from the wake up to the moment
they go to bed practicing healthy habits and making
that part of their automatic daily routine.
(upbeat music)
- I'm Riley Zahm, I'm 31-years-old.
Live in Boise, Idaho.
And I lost 230 pounds in 12-months using Virgin Pulse!
I was always a big kid.
I was taught from a young age
hey if you do this assignment, we'll go getcha a treat!
So food became a reward.
Being a big kid does a lot of things to you mentally.
You have these images of yourself, that are not good.
(heart monitor beeping)
I went to a heart doctor and he said
you're going to die in 5-years.
(contemplative music)
And when someone tells you that, it's like
(snaps fingers)
It takes over your entire being.
That was a kick starter and I started using
the Virgin Pulse app.
The app is a fantastic design, in the sense that
it's customizable.
Am I drinking enough water a day?
Am I having vegetables today?
Did I walk for at least 20-minutes today?
You can put those on there and track it.
I want to have a chance to live past 35.
That's my goal!
The Virgin Pulse app helped so much
in establishing habits for me that I didn't have before.
It's a lifestyle change.
(uplifting music)
- We influence people's routines
in a variety of ways.
We nudge people through positive feedback and messaging.
We create social support structures so people can tap into
their colleagues, their family, their friends.
Those individuals can provide motivation and accountability.
We have coaches that can partner with that individual
and help them.
We leverage behavioral economics.
We're using financial rewards and other types of incentives
to motivate people and keep them engaged.
(uplifting music)
- So after I workout I basically open up the app
I go through and actually put in all my exercises
and different activities I've done for the day
to make sure that I've logged them in there
to see how much active hours I have
and see how many points I got.
(intense upbeat music)
- Not just getting healthy, but health literacy
on one platform? That's where the secret sauce is.
Having them understand what their benefits are.
Having members actually go get the healthcare they need
versus avoidance of the doctor.
Whether it's preventive in nature or if it's intervention.
Perhaps you are pre-diabetic.
Or if it's reversal,
right, you have a chronic condition that you need to manage.
We're hearing from employers that you're helping us create
a culture of wellbeing.
You're giving us a return on investment that we need.
We're saving about a thousand dollars, per employee,
per year on members that are using the platform.
People have used the platform to get sober.
To help them with chronic conditions.
To get them off pharmaceutical medications.
You just see story, after story, after story.
Using the platform even for things like that.
That's pretty inspiring when you think about it.
(uplifting music)
- I use it faithfully.
- I reduced my cholesterol and my sugar level
to be within normal range.
- I feel amazing and want to be here
for a long, long time for my little girls.
- At the end of last year, I found out I had cancer.
This was a great tool to keep me on track and motivated.
I have a long way to go, but I will beat this.
- I am...
7 months
and
10 days smoke free.
I can breathe so much better
and I love my life.
(upbeat music)
- Health and wellbeing isn't a check the box anymore.
You take care of your employees
and they take care of your business.
This is one way of many to take care of your employess.
- We're spreading kind of ripples of behavior change.
Starting in workplace but extending
out into families and communities.
And it's our way of making a positive change in the world.
Our mission is to change lives for good.
I wanna be able to share my story with other people
to help motivate them
and let them know that this is possible.
I hope I can help someone else start that same journey
so they can better themselves.
(uplifting music)
- Thanks for watching.
If you're inspired by the transformative work that
Virgin Pulse is doing, share this story and subscribe
to our channel and check out freethink.com
for even more stories about people moving our world.