is good morning to you uh we are just gonna go ahead and get at it today so today's topic is
do you want to be a course creator don't make this fatal mistake and i know that sounds uber dramatic
but it is so i'm just gonna cause it like i sees it and tell you uh what not to do that
i see people doing out there way too many times okay so and that's what we're gonna
be going into today first things first you guys can win stuff here's the way that you win stuff
all you have to do is subscribe to my youtube channel comment on my youtube videos and share
my youtube videos into social media uh and one person every single week that does that
is going to win something so there's that easy peasy lemon squeezy so let me go ahead and get
that off of here now let's go into hey cindy i see you there let's go ahead and go into
um the course creation stuff because in this whole great resignation there are people out there that
um you know they're rightfully so they're like well how do i make income from home and then one
of the ways that they think they're going to make income is by creating a course great thing to do
if you do it right okay fantastic thing to do i love courses i mean all hearts on the courses
the way that i see the worlds that that we live in right now is man you can go and learn a bunch
of nonsense for about 200 grand when it's all said and done and not really be able to take much from
it or you could learn specific detailed things from people that actually move you along in your
life in in the ability to do whatever it is that you're wanting to do right and that's whether you
want to make you know origami birds or if you want to you know learn to swim or learn to hike
well or build a business or you know i mean there's just so many different things that you
can learn from people that have done the thing it's just course creation is fantastic it's a
great way to create revenue so what do you need to make sure that you don't do in course creation
also real quick who is at the sales accelerator workshop last night
give me hands give me a heck yes if you were there tell me what was like cool for you in
that the um the sales accelerator workshop last night was so freaking boss it was so dang good
y'all uh if you missed it you can still get in on it the recordings are going to be dropped today
you can still you know grab it and and take it but the live version last night was so like
um it was insane um it's just i love you guys like this our our people that we
you know that that we bring together and that we all sort of like support and work with man
i love you guys you are really doing some awesome stuff it was so boss yes oh i love it such a gift
we got a heck yes from cindy go get it you will not be sorry yeah that's it's super
inexpensive for what it is um anyway so course creation back to the point sorry sidetracked uh
whenever people are it depends on who they're following first of all so whenever you decide that
you're going to make a course like so maybe you're sitting in your carpeted cubicle at your job and
you're like you know what there are people out there that are making money selling courses and
why can't i be one of them rightfully so glad that you're thinking that way so why can't i be one of
them okay well i'm gonna go ahead and google how to make an online course and that's fine
and you're gonna come up with so many people telling you so many different things right
the majority of what i see out there is people telling you how to create a course
which creating the course isn't the difficult part you record some videos hire somebody to make some
workbooks for you i mean it's really not it's not a difficult thing in creation of the course at all
what i see people really where they miss the mark is the what they're creating the course about
okay and the who the course is for because whenever you go out there into how do i
create an online course people are going to answer that question how do you make an online
course well from a functional standpoint it's very cut and dry right what are the you know
what from a to z on something that you're gonna help somebody do how do you functionally get
through that step one step two step three step four step five i mean simple right you just
break down the steps of doing a thing and then you document it so it's videos or it's you know videos
supplemented by workbooks maybe supplemented by other things you know that that you also have
so that's the actual course itself but what people don't tell you is how to determine
what the heck to make a course on my gosh and who it's for because at the end of the day you guys
you can spend hours upon hours creating a course that in the end nobody wanted in the first place
right and whenever you're done with the course
even if people do want it you don't really know who it's for
and so you can't set it in front of the person that actually can glean the most value from it
which means you don't sell it okay so what i see in this industry and in this world
is a lot of here's how you create a course because it's answering the question that people are asking
but it's not answering the question people aren't asking because they don't know to ask it
right so the question that people aren't asking because they don't know
to even ask it is how do i decide what to make my course about and who to make my course for
those are the things that matter those are your fatal errors or else you're wasting your
time you're creating a course and nobody's ever gonna buy it you're gonna feel like a failure
you're gonna feel like all of this stuff that all of what your family has told you about this
this online business thing just being ah that's just a bunch of scam artists you're never going
to be successful doing that that's not really a thing it is the most lucrative industry there is
okay
i mean we're going into crazy numbers of what the successful course creators are going to be making
here soon just check out the data so you can just google that i want you to see it yourself
i don't even want to i don't want to force feed that to you because whenever you do your own
research and you see the numbers yourself i want your jaw to drop i want you to have
that moment between you and your laptop where you where reality hits you and you're like oh
you're saying it's that lucrative it's that lucrative for the people that are gonna do it
right okay for the people that are just making stuff to sell it's not gonna be
lucrative for them they're not gonna be able to sell anything so uh which is why i teach
you guys how to do it the right way right and so who what kind of course do you make
really i mean if you haven't gone through you know my explanation of bat signal so my explanation of
bat signal is really about okay here's who your person is and it's a version of you throughout
your life right and i've got different videos on it i've got a bat signal workshop you can go to
with martha.com go to courses and then scroll down go to bat signal workshop super inexpensive but it
is a deep dive into precisely who your person is because here's the truth is you don't know
how to serve your people you don't know what course to make really you don't know any of that
until you know precisely who your person is like so well who your person is if you don't know that
the rest is speculation and i don't know about you but i'm not gonna spend time
in speculation i spend time in facts i spend time in data i spend time and i know this works let me
do it again that's where i spend my time i create systems guys i'm a systems girl i'm a total geek
okay if you're new to me total nerd all right but that's where that's why i get you guys successful
because i give you the systems because the systems are all you need
right so once you know who your person is then what you do is you reverse engineer okay
what do they believe that they need now here's the cool thing that happens in here is
what they believe they need is how you're going to market your program to them because they believe
they need that thing now how many people have been through life i should just stop the question there
everybody raises their hand i have been through life how many people have been through life and
you thought you needed one thing and then turns out you actually needed something else
but you didn't realize it until later right hands up hands up if that's you
what we do you guys is we market and we communicate about our stuff
to people in a way that they believe that they need it so here's the here's what they believe
they need and that's how you talk about your thing and because we the people that i teach my people
you guys here because we care about actual transformation and not just making dollars
we bring them in with what they believe that they need and then and we give it to them and then
we twist it and we say now here's what you really need here's what you didn't know that you didn't
know here's what's really going to fast track you here's the thing that because everybody
everything that we've been through in our lives i don't care who you are there has been some
sort of secret sauce as to how you got through it there was some sort of i thought it was going to
be this but it ended up being this i thought it was going to be this but it ended up being this
and so what people do is course creators even if they know who their person is whenever they're
marketing their program they're marketing it as the thing that they that they really needed
well nobody's going to buy that because they're self-identifying is not needing
that they're saying well that's not what i need so i'm gonna go ahead and get this other thing
what you have to do whenever you're marketing it you have to say like this is this is what
you're looking for if you're in this position if you want this outcome if you want this goal
this is what we're looking for right we went through all of this in the self um in the sales
accelerator workshop last night it was part of the conversation um was this stuff okay
so we went through sales pages we went through all sorts of stuff but what we need to be able
to do is we bring them in with what they believe they need and then we twist it and we show them
like the stuff that's really going to help them but like i said most people
will only market to what they're actually getting which is not what they believe they need which is
why people aren't going to be buying those courses that's it's the biggest thing out there it's a
miscommunication with your client with your person and then you wonder why people aren't
buying your stuff well they're not buying your stuff because you're not communicating clearly
you might be using words clearly but you're not communicating clearly with your person
that they need your stuff you're not i mean you you're doing them a disservice
because your thing could completely change the trajectory trajectory of their life but it won't
if they don't buy it right if they don't go through the thing it's not going to change
their life at all and that's based on you and your own marketing like how you're how you're
communicating in your marketing okay so there is that you guys if you wanted to pop great workshop
hey thanks girl um uh if you wanted to hear about all of the different so
hbr is home-based revolution it's what it's called right now it's turning into the home business
school okay it's rebranding into the home business school and uh because it's a school now like where
it's transitioning into like a full-on school okay so it is right now still in a very expensive
inexpensive space okay it is where i teach you the systems that i created because they didn't exist
so i create things if they don't exist and i need them i figure it out and i create systems and it
took me years to do it and so i created systems to be able to build these multiple income streams
from home utilizing stuff that i already knew and being able to build audiences and do all of
this without spending money on ads okay a lot of times you're gonna see people out there say make
a course and then make an ad that's garbage you don't have to spend money on ads the beauty is
is that i mean ads i've never seen a loyal person come from an ad anyway building loyalty
and community with people that happens through community all right and so that's where i teach
you how to do all of that stuff too so if you're like i want to be able to quit my job maybe i want
to be able to if anything add other income streams so i don't feel so stressed out you need to jump
into hbr and sooner rather than later just so the price doesn't go up on you but here's how you do
it you go into uh my facebook business page which is living the dream with martha message me the
words let's do this rainbows and unicorns whatever you want we'll have a conversation uh it's not
gonna be a weird conversation it's just gonna be a little chat and i'll give you the details of the
program you're in or out and the rest is history let me go ahead and get this off of the screen
sydney emily i thought of you with your new course and how to market it to your people
oh yeah i love that you're tagging folks guys lorna home-based business revolution get ahead
of the crowd seriously it it's lit you guys it's lit martha you're amazing oh shucks you guys are
nancy good morning martha i hope you have a wonderful day hey sing same to you thank you
i'll do the recordings this round there there you go oh that's funny angela it was awesome
about the workshop last night that's that workshop was fun it was really really good
you guys cool well i'm gonna pop out of here you guys have the best day ever talk to you later