Mike Mancini here with PPCVideoTraining.com.
Today we are talking about why aren't my Google ads, formally known as Adwords, why are they
not showing up when I do a search for them?
Now, inevitably, when I'm working with a client, I will get a phone call and they will say,
"You know what?
I just did a search for my ad.
Why is it not showing up?"
We're going to show you why.
Stay tuned.
When I do get that call from clients asking, "Where is my ad?
Why is it not showing up?", there are a number of factors we need to look at.
In this instance, we are going to use one of our favorite examples, plumber.
If my client did a search and one of their keywords was plumber and they typed that into
Google and they're not seeing their ad, we're going to go down the reasons why.
Number one.
Is their ad eligible and showing?
Now, that might seem very obvious to check out, but sometimes that happens where maybe
it's a new campaign and you put an ad in, maybe the landing page isn't hooked up correctly,
whatever the reason might be, maybe that ad is not showing up.
Obviously, that's something to double check.
That's number one.
Go in and make sure that the actual ad is showing and make sure that it's eligible to
show.
If that is not the case, another reason could be the budget.
For instance, if this client looking up plumber has a $300 a month budget, just for sake of
argument, then they would have $10 a day budgeted to their campaign.
The question that needs to be asked is has that budget run out?
Often, a client will be looking for their ad maybe after work and they're looking at
10 o'clock at night.
There's probably a good chance if the campaign is set up correctly that that budget has already
depleted, meaning once that budget is used up, your ads will no longer show.
If that $10 has already been used up, those ads will not show for the rest of the day.
That happens quite a bit.
If that client's looking for their ad, it will not show up.
A third reason could be, and this happens quite a bit as well, if I am that plumber
and I'm looking up for my own ad, and I type in, and I'm looking, and I see my ad here,
and then the next time I try and I type it in, I see my ad again, and then I try and
type it in again, and I see my ad a few days later, what happens is Google is taking notice
of each time you look up an ad or you look up a search term, are you clicking on those
ads.
If you keep searching plumber and you see the same three ads and you're not clicking
on any one of them, Google's taking note of that and they're going to say, "You know what?
They're not finding what they're looking for.
We are going to serve up a new ad to them."
If you're not clicking on those ads, Google will serve you something else.
If you're looking up your ad and you're not clicking on it, which obviously you don't
want to do, otherwise you're just wasting your own money, Google makes note of that
and they will stop showing your ads to you.
I have had clients in the past because we neglected to have this conversation with them
upfront where they are searching every day to see whether their ad is coming up.
Then, all of a sudden, it's not showing up anymore and they kind of start to lose their
mind because they're thinking that their ads aren't being shown.
A couple of things that you can do to help prove this to them is obviously going to your
statistics.
Take a look at whatever is the previous day.
You can say, "You know what?
Your ad was shown 58 times.
Here's how many clicks it got."
If it has conversions, obviously those can be proven to that client.
They are seeing those on their end.
You can set up reporting for them to send them reports each and every day.
Or maybe they have access to this, just as long as they're not going in and changing
anything without telling you.
Another thing to explain to them is tell them not to do a search on Google for their terms,
but to go into the account, click on Tools, click on Ad Preview and Diagnosis.
Here they can enter in the search term that they want to search for and the location.
Make sure the location is somewhere where their ads are allowed to be shown.
If this client is in Las Vegas and I'm searching for under the Minnesota location, the ad will
not show up.
Make sure that that's taken into account.
But those are just a few reasons why when you search for your keywords on Google, why
your ads may not be showing up.
Thanks so much.
Hope that helps.
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