Hello fundraising family I'm Kristy. And I'm Eric. And I wrote a blog. She did
and it was posted and everything. I wrote a blog it's still on my phone. Anyhow, I wrote a blog for the top digital trends of
2020 for nonprofits. She's a soothsayer cause it's not even 2020 yet. That's
why it says trends. who knows what a soothsayer is? I don't know. I think only me and you and like
five people in the world know what a soothsayer is. And even though 2020 is not
upon us it is not too early for your nonprofit or organization to get ready for
the next year's trends. So, would you like to know what they are?
Stay tuned. That's called a hook. Line and sinker. I Gotcha. All of you guys know that digital marketing, when done
well, can engage the public and increase your donor base. It's true. But how can you use
these digital trends and digital marketing for your benefit? She knows,
she's the one that wrote the blog. We're gonna start with the number one trend which is
mobile optimization. Now we can deduce that most of your donor base probably
has a cell phone and probably 60 to 70 percent of them are looking at your website in
your ad campaigns on their phone. Like this guy. So it's super important to make
sure that your website is optimized for mobile as well as any ads that you build.
And, don't forget your email marketing. Always make sure to view your emails and
preview them on a phone and a tablet prior to sending them out. A lot of
donors these days are doing everything from their cell phone and they're not
always carrying around a laptop. Or tablet. Or a desktop so make sure that your
email marketing is also optimized for mobile. Can you Imagine
watching somebody carry around desktop trying to do work? Like walking into like a
Starbucks with a whole desktop on their back. Anyways, this is very important.
I don't know if you've ever tried to look at a website that was not mobile optimized
but it's really agitating. you can't click on anything, you can't click on any links,
you can't even usually see some of the images. So, this is actually very
important and it's very simple to do. For another really important thing, so number
two, is optimizing for AI voice search. Now this sounds like it's something that's
very simple but it's not because when you type in a search like if we're looking
for a burger joint you'll type in "burger places near me" but when you speak it
you'll say "Alexa give me a really good burger restaurant" or "Alexa I feel
like a burger." Small words change when you're saying things out loud rather
than when you're looking them up on your phone. So, before you put in your key
words for AI optimization make sure you think about how would you ask for what
you're about to put in. Put yourself in your donors shoes and when they're
looking for a campaign or maybe they're saying "OK Google donate to this charity,"
make sure that you are optimizing your website so that way when someone's ready
to donate to your charity, your charity comes up when they are talking through
voice search. Yeah make it sound like a conversation like I would never turn to
her and go "Kristy sushi restaurants near me." You don't that to
your phone either. You'd be like "Siri, or Alexa or Google give me some amazing sushi." Make
sure you think about how you'd say it and then say it. Next on our list of
emerging trends for 2020 is personalization. That's number three.
Personalization in 2020 is going to be super important because nowadays your
donors want everything personalized and that also means when you're speaking to
them whether you're building an ad, or you're emailing them directly. Yeah you
want to look people directly in the eye when you're talking to them. And just like that you want
to make sure your messages are personalized directly to your donors
and to the people you're trying to reach. And how you do that is through
segmentation. segmentation. Segmenting your donors out is super important so as
you build your database, or your CRM, whatever you're utilizing to manage all
of your donors, you want to make sure to keep them in certain groups. So, if
someone donated maybe to an online campaign you're gonna treat them
differently than someone that came in through a 5k race and registered and
raised money for you through the 5k. You want to make sure to speak to these
people differently because they came to you in a different manner as well.
Yeah obviously there's ten different things as well. So, how you do that is by making
sure you keep your data super clean and you utilize AI tools and current email
marketing schemes where you can personalize your email to each of the
people. Yeah it's almost like treat people like pop-ups treat you. Which sounds
really weird to think about but you would never pay attention to a pop-up that
has a product or a service that you would never look at. You just literally
go and click a X. But, for me if it was something that has technology, video
games, music and it popped up I might look at it for a second or two and actually
click on it. Treat your constituents and your donors like that. Make sure you
know what they're interested in. Leave notes, leave stuff alone. Like she said if they
donate online, if they donate to a 5k race, you're not gonna talk to the
person that donated online about running around the neighborhood. Because why? So just
like that make sure you know your constituents. Make sure you know your
donors and try to reach them on a personal level. Now is the time to get
very focused on your marketing efforts because otherwise you'll lose prospects
and your donor retention will go down. She talked with her hand that entire hand that entire time. I'm a hand talker. If you like these tips there are more tips
for you that she wrote out of her own brain that we're gonna leave a link down
below so make sure you read the blog because it's very very interesting and
actually very informative. There's stuff in there that I didn't even know and I'm a
genius. For two more trends make sure you check out that blog post which is
linked below and I will see you guys next time.
See you soon. I'll see you next time. I'll see you right now. Bye guys. segmenting segmenting
our donors out there do again always make Tish how did you digit sure that
your website is optimism
okay
you sure you got them yeah I know that go up there the raising of Hercules oh
no it's been there for lease today okay all right
told you buddy you Cheers
next on our list for emerging Chen jazbaa next time
really you can't say next on our list of emerging trends look at that