(MUSIC) THESE DAYS TABLETS HAVE BECOME
OUR CONSTANT COMPANIONS PRACTICALLY REPLACING LAPTOPS
AND WE USE THEM FOR GAMING, AS TV, FOR WATCHING VIDEOS,
EMAILING AND OF COURSE FOR SOCIAL NETWORKING.
BUT TABLETS CAN BE PRICEY WITH THE AVERAGE
PRICE AT NEARLY $350.
THERE ARE HOWEVER ALTERNATIVES TO HIGH
PRICED TABLETS AND YOU DON'T NEED TO GIVE UP PROCESSING
POWERS, SPEED OR RELIABILITY TO GET IT.
ONE COMPANY HAS BEEN DOING JUST THAT HAVING SOLD
MILLIONS OF TABLETS SINCE 2011.
THEY CONTINUE MEETING THE NEEDS OF THOSE WHO CRAVE THE
CONNIVENCE OF CUTTING EDGE TECHNOLOGY WITHOUT THE HIGH
PRICE AND JOINING US TODAY IS ELIZABETH LITTLE, DIRECTOR OF
MARKETING FOR IRULU TECHNOLOGIES.
SO GREAT TO HAVE YOU HERE.
YOU'VE GOT SOME TOYS FOR US TODAY.
YES, THANK FOR HAVING ME.
SO FUN.
YOU KNOW FOR A FEW OUT THERE WHO ARE STILL NOT USING
TABLETS BRIEFLY EXPLAIN WHAT MAKES THIS KIND OF DIGITAL
DEVICE SO POPULAR.
SURE.
SO DESPITE THEIR RELATIVELY HIGH COST WE LOVE
THEM BECAUSE OF THEIR FEATURES AND FUNCTIONALITY AND
CONVENIENCE.
BUT MOST OF ALL WE LOVE THEM BECAUSE THEY'RE FUN.
THEY MAKE OUR LIVES MORE ENJOYABLE.
SO FOR THOSE OF YOU THAT ARE NEW TO TABLETS, THEY'RE
SIMILAR TO SMART PHONES IN A SENSE THAT YOU CAN EMAIL AS WELL
AS FACEBOOK ON THEM.
BUT THEY HAVE LARGER SCREENS WHICH IS
MUCH BETTER FOR DOING THINGS LIKE WATCHING VIDEO CONTENT,
SURFING THE WEB, AS WELL AS PLAYING GAMES.
ALSO, THEY'RE VERY LIGHT AND PORTABLE MORE SO
THEN A LAPTOP SO THEY'RE EASY TO TAKE ANYWHERE AND EVERYWHERE AND
THEY HAVE REALLY RESPONSIVE INTUITIVE TOUCH SCREENS THAT
ALLOW YOU TO KEEP ALL THE APPS, MUSIC AND FILES THAT YOU NEED
RIGHT AT YOUR FINGER TIPS.
SO GREAT.
MY KIDS LOVE THE TABLET.
AND NOW USUALLY PRICED AS WE SAID YOU KNOW OVER $300,
BUT YOUR COMPANY HAS COME UP WITH A WAY TO MAKE THEM CHEAPER
AND YOUR ACCOMPLISHING THAT LOWER PRICE.
HOW'D YOU DO THAT?
YEA SO THANKS FOR ASKING.
WHEN WE FOUNDED THE IRULU BRAND IN
2007 WE SET OUT ON A MISSION TO MAKE TABLETS AFFORDABLE FOR
ABSOLUTELY EVERYBODY.
WE'RE A PRIVATELY HELD COMPANY AND WHAT
THAT MEANS IS WE'RE NOT HELD TO THE SAME MARGIN STANDARDS AND
PRESSURES AS THOSE COMPANIES THAT ARE PUBLICLY TRADED ON WALL
STREET.
UMMHMMM.
AS IT RELATES TO OUR COST STRUCTURE, WE SAVE COSTS IN
THREE WAYS.
FIRST OF ALL WE OWN OUR OWN MANUFACTURING FACILITIES
AND WE'VE NEGOTIATED LONG TERM RELATIONSHIPS AND CONTRACTS WITH
OUR SUPPLIERS.
THIS KEEPS OUR MANUFACTURING COSTS LOW.
SECONDLY, WE TEST 100 PERCENT OF PRODUCTS THAT COME OFF OF THE
PRODUCTION LINE MANUALLY AND WHAT THIS DOES IS IT ELIMINATES
DEFECTS AND ALSO PREVENTS US FROM HAVING TO DEAL WITH THE
COSTS OF RETURNS.
AND THEN UM THE THIRD POINT AND MOST
IMPORTANT POINT IS THAT WE SELL 100 PERCENT OF OUR DEVICES
ONLINE DIRECT TO THE CONSUMER.
SO WHAT THIS DOES IS CUTS OUT 100 PERCENT OF THE COSTS THAT
ARE ASSOCIATED WITH DEALING WITH YOUR TRADITIONAL BRICK AND
MORTAR STORES.
SO YOU BROUGHT A VARIETY OF PRODUCTS TODAY.
I WANT YOU TO TELL ME A LITTLE BIT ABOUT THEM.
WHAT I BROUGHT TODAY ARE FROM SAMPLES FROM OUR WIDE RANGE OF
PRODUCTS.
I BROUGHT SOME TABLETS, A FABLET AND SOME SMART
PHONES FOR YOU.
FANTASTIC.
SO IN TERMS OF OUR TABLETS WE HAVE A FEW DIFFERENT OPTIONS
DEPENDING ON WHAT TYPE OF FEATURES AND FUNCTIONALITIES AND
PRICE POINT YOU ARE LOOKING TO SPEND AT.
SO ARE BEST SELLER IS THE X1 AND THE X1 RETAILS FOR
$50.
OH MY GOSH THAT'S AMAZING!
AND IT DOES EVERYTHING THAT YOU WOULD NEED TO DO FROM SENDING
EMAILS TO SURFING THE WEB.
IT'S EXCELLENT.
UM THE NEXT TABLET IS CALLED THE PLATINUM AND WE HAVE
THE PLATINUM ONE AVAILABLE IN A COUPLE SIZES.
IT'S BEAUTIFUL, STYLISH, VERY SLEEK.
IT HAS GREAT RESOLUTION WITH A RETNIA
SCREEN AND LIGHTENING FAST DOWNLOAD SPEED.
WE ALSO HAVE ONE THAT'S TARGETED JUST FOR KIDS...
YEA.
IT HAS SOFT BUMPERS AND SOFT RAILS SO KIDS WON'T HURT
THEMSELVES AND EVERYTHING THAT'S PRE-LOADED ON IT IS GEARED
AROUND EDUCATING THE KIDS AND LETTING THEM HAVE FUN.
LOVE THAT.
WE ALSO HAVE A FABLET WHICH COMBINES THE WHAT YOU WOULD LOVE
IN A SMART PHONE AS WELL AS A TABLET.
GREAT.
AND THIS DEVICE ALLOWS YOU TO ALSO MAKE TEXTS AND PHONE CALLS
ON IT.
PERFECT.
AND THEN A COUPLE OF SMART PHONES HERE.
THIS IS THE UNIVERSE ONE AND THE VICTORY
ONE.
AND THESE ARE VERY SLEEK, STYLISH.
THEY WORK ON TWO AND THREE G NETWORKS AND THE BEST
PART IS THEY'RE UNLOCKED.
SO WHAT THIS MEANS IS THAT YOU CAN
BUY THEM, TAKE THEM TO YOUR SERVICE PROVIDER AND GET UP AND
RUNNING WITH OUT HAVING A CONTRACT FEE.
WOW GREAT SELECTION.
AND THEN YOU'VE GOT MORE ONCE I GET TO
THE WEBSITE WHICH YOU'RE GOING TO TELL US AT THE END OF THE
SHOW.
YES.
EXCELLENT, THERE'S SUCH A VARIETY HERE AND I JUST WANT TO
KNOW.
IT'S A GREAT GIFT FOR THE HOLIDAYS.
WHAT'S DRIVING THE SUCCESS OF YOUR LINE BESIDES THE
PRICE.
SO WHAT'S BEEN DRIVING OUR SUCCESS JULIE IS HONESTLY ALL
THE LOYAL FANS THAT WE HAVE BUILT OVER THE YEARS.
WE'VE DONE NO TRADITIONAL ADVERTISING IN
THE PAST.
AND WHAT WE'VE RELIED UPON AND WHAT WE'VE BENEFITED
FROM ARE ALL THE HAPPY CUSTOMERS THAT WE HAVE WHO HAVE SPREAD THE
GOOD WORD ABOUT OUR COMPANY TO THEIR FRIENDS AND THEIR FAMILY.
YOU CAN READ ABOUT US ON FACEBOOK AND SEE THE MILLIONS OF
POSTS THAT WE HAVE THERE AS WELL AS YOUTUBE AND WE ALSO HAVE
CLOSE TO A MILLION POSITIVE VOTES ON EBAY AND THOUSANDS OF
POSITIVE REVIEWS ON AMAZON.COM.
EXCELLENT.
NOW THERE'S NOT MUCH TIME LEFT FOR HOLIDAY SHOPPING.
WHERE CAN OUR VIEWERS FIND YOU.
HOW DO THEY FIND THIS FABULOUS PRODUCT.
WELL I'M SO GLAD YOU ASKED.
YOU CAN GO TO IRULU.COM AND THERE WE
ARE OFFERING UP TO 20 PERCENT OFF AS
WELL AS FREE SHIPPING.
ALSO ON EBAY FOR ALL OF YOU HOLIDAY
SHOPPERS CHECK OUT EBAY.COM/IRULU AND YOU CAN SEE
ALL OF THE GREAT HOLIDAY DEALS THAT ARE GOING ON THERE.
WE'RE ALSO AVAILABLE THROUGH OTHER
REPUTABLE ONLINE RETAILERS LIKE NEW EGG AND AMAZON.COM
WELL MY TEN YEAR OLD HAS BEEN ASKING FOR A BIG ONE SO I KNOW
WHERE TO GO NOW.
I WANT TO THANK YOU FOR SHOWING US AND COMING BY
THE STUDIO TODAY.
ABSOLUTELY.
THANK YOU.
ALRIGHT AND IF YOU'D LIKE TO FIND OUT MORE ABOUT OUR TOPIC
TODAY VISIT US AT THEBALANCINGACT.COM OR GET
SOCIAL.
IT'S THE HOLIDAY THING TO DO.
LOG ON TO FACBOOK/THEBALANCINGACTFANS.
(MUSIC)