(upbeat music plays)
- We have an excellent question
to answer today on the channel
and it's one that has been sent in.
- Hello! So Joe is asking, "Could you tell us"
"the difference between different sound effects,"
"like, you know, risers, drones, beeps,"
"and all sorts of things and how to best use them?"
- Ooh, that is a fantastic question
and I'm going to answer it right now,
inside my favorite thing, Adobe Audition,
where I do all of my production.
So, as you can see, this is a production library here,
and if you want to find out
how you can get a free production library,
just go to mrc.fm/starter.
That's mrc.fm/starter.
Now, I'm going to click Record,
and record a quick voice-over.
So, as I usually would, let's label this "VO".
(computer clicks)
- This is a jingle made by Mike Russell.
(computer clicks)
- Okay, very very basic
and then I'm going to go into multi-track
and I am going to go ahead and use my Adobe Audition
presets to do this because it'll just speed
up the production process.
And we'll just call this "Jingle", okay?
Now, as I'm constructing things,
let's switch off recording in the multi-track
and go to this view.
Let's bring the voice over in
and put it on a couple of different channels
and just maximize the volume a bit.
And I'm going to use a few different sound effects.
So we'll start off with "This is" up on the voice EQ,
and then we'll put this into 90's voice
and this into chorus.
So we get something without any sound effects
that sounds like this.
- [Computer Effect] "This is a jingle made by Mike Russell."
(computer clicks)
- Okay, as you can hear, using my presets,
very quickly, straight away,
I can get something that sounds like a jingle.
Just trimming the ends there.
Now how would I use sound effects?
This is the question.
Well, first of all, we have something called pads
and in all music radio creative production libraries
you'll always find pads.
Pads are great as the kind of,
if you like, the underlying theme of your jingle, okay?
So you grab a pad, usually they last a long time,
and they can go underneath the whole jingle.
- Let's find this one. (pad sound effect sounds)
- So they come in with something
then they have like a hum, or a drone, or a whoosh.
And then they end with whoosh at the end.
(pad sound effect sounds)
- See? Just like that.
And again, find another one.
(pad sound effect bubbles)
- Again zooming in with something,
a nice bit of a drone,
and then at the end again, you're going to get whoosh.
So pads, are always good as the background, if you like,
the bases of your jingle.
Let's have another other one.
(pad sound effect swooshes)
- I'm going to use this one,
and I'm going to drag it into the sound effects track
in my presets.
(pad sound effect whooshes)
- Now, again, I'm going to move the voice over
across just a little bit.
(pad sound effect crackles)
- And I'm going to try and line it up with the end
of the start of the pad, which is about there.
And see I've moved the play ahead along,
get "This is", and let's hear how we sound.
(computer clicks)
(pad sound effect buzzes)
- [Computer Effect] "This is a jingle."
(pad sound effect whooshes)
- Okay.
(computer clicks)
(pad sound effect buzzes)
- [Computer Effect] "This is"-
- Now what we can actually do is we can start,
like, riffing with the start of the sound effect.
And we can do this by selecting the start of this,
and we can actually,
what I can do is I can go ahead
and grab the start of "This is",
I can hold down alt, or option if you're on a Mac,
and I can kind of like place that
on the start of the jingle.
(pad sound effect buzzes)
- [Computer Effect] "This is"-
- So let's actually drag the start
of that out a little bit more so we get something nice.
(pad sound effect buzzes)
- [Computer Effect] "This is a jingle"-
(computer clicks)
- Okay, "This is a jingle".
Next we'd use something like beeps,
or glitches, or something like that.
They're often known as breakers, as well,
in production libraries.
(glitch sounds)
- To break up, like, part of the jingle.
So I might not use all of it,
I might just use the end portion there.
(computer beeps)
- [Computer Effect] "Is a"-
- And we just need to get it in the right place
to add pacing to our jingle here.
(computer clicks)
- [Computer Effect] "Is"- (computer beeps)
- [Computer Effect] "A jingle"-
- Okay, and we might need to tighten this up a bit.
- [Computer Effect] "Is"- (computer beeps)
- [Computer Effect] "A jingle"-
(computer clicks)
- Let's bring that even closer.
- [Computer Effect] "Is"- (computer beeps)
- [Computer Effect] "A jingle"-
(pad sound effect whooshes)
- And then we might use a whoosh at the end
to go whoosh to the end.
So let's find a whoosh, or a wipe,
as it's often called, whooshes and wipes.
Let's find a wipe.
Wipes tend to be quicker,
they tend to be quite quick, like whoosh, like that.
Now you can use wipes in voiceover jingles
but you can also use wipes really effectively
when you're doing music mixes.
So when you're doing like beat mixes
or anything where you're transitioning
from one song to another song,
a wipe will be like the glue
that will cover up that transition.
So a really good extra place
where you can use whooshes and wipes.
But in this case, I'm just going
to find a swoosh or a whoosh,
(wipe whooshes)
- Something like that.
So, something like that'll do nicely.
And we'll pop that in there on this sound effect track.
(wipe whooshes)
- [Computer Effect] "Made by M-"
- And we'll just tighten this up a little bit more
and I might need to just cut that start a bit
so we can fade it a little bit.
- [Computer Effect] "Is"- (computer beeps)
- [Computer Effect] "A jingle"-
(wipe whooshes)
- [Computer Effect] "Made"-
(computer clicks)
- Let's move that one a bit.
- [Computer Effect] "Is"- (computer beeps)
(wipe whooshes)
- [Computer Effect] "Made by Mike Russell."
- And then the end of my pad ends there.
So what I can actually do is cut a little hole in,
pull it up like that,
and then we get a full jingle,
kind of basically made in a few minutes
with a pad, a beep, a breaker, or a glitch,
and then finally we got a whoosh, or a wipe, here
for the final bit and we've cut the end of the pad
so it ends with the voice.
(pad sound effect whooshes)
- [Computer Effect] "This is"-
(computer beeps)
- [Computer Effect] "A jingle"-
(wipe whooshes)
- [Computer Effect] "Made by Mike Russell."
- And that is the basic way you go ahead
and construct a jingle using sound effects effectively
and in the right place.
(upbeat music plays)
♪ Oh oh, oh oh ♪
♪ Sometime, subscribe for more ♪
♪ Oh, oh oh, oh oh ♪
♪ MusicRadioCreative.com ♪
(music whooshes)
♪ Dot com ♪