I think yoga people are weird and
They're real weird like I gotta say this gonna sound really ignorant so part of me, but I'm like you know Yoga
People are really strange. They're always so happy. They must be lying. Hey, what's up Sarah account focus?
I'm filling your audience build a good product. We're just doing everything
Now the one thing that I want to stress here is the less they know about what you do
The more broad your message needs to be the less they know the more broad you go
Did you see how we did that with introducing Tzipi courses how to find profitable course ideas how to make money?
You see how that attracts a more broad audience now
I know how to make money as spammy or whatever, but you could see how it applies to more people
Now at this point people always say like you some of the different landing pages of what if I solve different problems do I need?
to make five different pages and
You don't but you could make different launches about different groups of people so maybe in January
You'll launch to the people who want to find an idea then maybe in March you'll launch the idea who want to make their idea
Profitable you can tailor your launches around
different problems that your product solves
and if you do this this actually gives you the
opportunity to
sell your product or service more often because you're not sending the same message of the same people you can actually create a
Different sales launch for every group of people and launch it more often because you're not saying the same things all the time
Does that make sense?
This is how you find you're hitting customers on your email list
This is how you find customers that you may not have realized that you've had before
Let me give an example here. I think yoga people are weird and
They're real weird like I gotta say this gonna sound really ignorant so part of me, but I'm like you know Yoga
People are really strange. They're always so happy. They must be lying like this is what I thought to myself
So when I have a friend telling me to do yoga, I would laugh at them
I'm never gonna do yoga, and if I stumbled on a headline like why forest Yoga is better than vinyasa yoga for back pain
I'm going to say I'm not doing any type of yoga for back pain
This type of headline would appeal to someone who's already doing let's say vinyasa yoga
And they're thinking about switching and informed customer, but if you want to talk to someone like me someone who doesn't like yoga
What do you do well you might lead with something like how a morning stretch routine cured my back pain
Now you're taking yoga out of the headline
to attract an ignorant person like me and
What's interesting is is that?
Here's an example of broadening the message again
Right if you want to reach out to people who just do vinyasa yoga to make them do forest yoga
That's fine, but how big is that market? How big is the morning stretch routine market now?
What if there's people out there that don't even like stretching? What do you do well for years?
I woke up with bad back pain
And now I do this one thing before I take a shower, and it's gone now. You don't even talk about stretching
Again, you're still talking to the problem bad back pain, but you're broadening the message
To see if you can reach a group of people that might be turned off by your original message
Turned out that I actually started doing yoga last year
And it was because someone told me was to get rid of my back pain
And then I show up and they roll out of yoga, mat, I was like I was tricked
And
But I was already there, so I did it anyway
But that's how you start to appeal to people who could be customers without actually scaring them off
By broadening the message focusing on the problem you're still talking to a specific group of people the bad back pain people
But you're not mentioning yo you're not mentioning stretching
You're not doing anything that might scare them off as a way to broaden the message to the maximum amount of people