- Working for free on your terms
versus getting paid dick to pay
your dues on not terms, it's not even close.
- [Jewell] Yeah. It's true.
("Monday To Monday" by Saba)
- Saba, I've been telling you.
("Big City Distance by Markur)
- [Gary] Morning guys.
Morning.
Wait 'til you see. It was a good tweet.
Morning.
Morning, morning.
What is she doing?
That's what's running through my mind.
But let's try to figure that out over
the next 30, 60, 75 days. - Yeah.
(group chatter)
- [Gary] But here's what I would say to just triple reinforce
so we're getting it through the system,
Steve jump in if when I'm done if you want to
add anything to this.
I'm very, very excited that
I think pushing through the system
we get a brief and we go to our version of the 30 second
spot which is a Facebook commercial and an
influencer marketing campaign, both by the way,
for that that to me feels as right as anything we've done
since it's $20,000 a month,
240 you get Twitter pictures,
you get Facebook comment,
like it's the most scalable, winnable.
It feels very right to me and I want to continue to push the
organization in that way.
Okay, thanks guys. Awesome.
("Big City Distance by Markur)
- [Jewell] What I mean by that is I love trying new things and
I will give my attention to it 100% like right in the moment
and I will kind of dissect that world, put my brainpower into it
and then I kind of move on to the next thing.
'Cause it's like, okay, something new.
Squirrel almost in a sense.
- Are you able to, so I think I'm like that.
- [Jewell] Yeah.
- But what I think has made me successful is
I've always had one big pillar.
It's kind of like eating a burger but always having
different complements to it. - [Jewell] Right.
- I think a lot of people just eat the potato or the pickle or
the onion or the mayonnaise or the mayonnaise and mayo or the
ketchup or the jalapeño but they never eat the burger.
- [Jewell] Right.
- Like I have the burger, Wine Library,--
- [Jewell] Yep.
- VaynerMedia,-- - [Jewell] Yep.
- my personal brand.
Hey everybody, this is Gary Vay-ner-chuk and this
episode 241 of The #AskGaryVee Show.
Investing, those are my burgers.
But I do a million things. - [Jewell] Yeah.
- Do you know how many people think this,
he's covering me for this, this is insane.
I have no time. - [Jewell] Yeah, exactly.
- For me to spending 49 minutes on this is so fucking crazy.
- [Jewell] It is.
- It makes zero sense but it sits in
the GaryVee brand pillar.
I believe in it but it is me being ADD'd out.
- [Jewell] Yes.
- What I think you need to figure out is,
you got to create at least one burger.
I've got four, right?
You need to have one. - [Jewell] Yes.
- If you feel you don't and I don't know yet but
that's the analogy.
- [Jewell] Yeah so I would say
I don't necessarily have a burger.
- [Gary] Right.
Because what the burger does is allow you to create the wealth
creation or the financial stability--
- [Jewell] Exactly. - that allows you to go flirt.
I don't think people realize is by documenting and communicating
on a daily basis as you build an audience that is just interested
in people, reality TV at scale,
it opens up business development opportunities.
You never know when you're gonna write something or say something
in a video six years from now that unlocks the leader that
wants to see you.
I had one of the great stars of the last 20 years here came in
here a couple hours ago, they came to me off
the documenting and creating.
And people think I'm pulling off,
I'm not pulling it off.
I'm leaving millions of dollars on the table each year
by being me.
Now, I'm getting some too but it's a real,
unless you work for yourself and you're playing in the longest game
of all time, it's not recommended.
- [Deon] But even that approach though,
the long game.
Once I turn that on in my mind,--
- [Gary] Changes everything.
- everything, everything changes.
With Diddy,-- - [Gary] Yes.
- film director, social media stuff,
using a lot of your strategies to help
him and he's trying to go reach a new audience.
- [Gary] Yeah. It's time for him.
And this is as much for you as it is for everybody who's
watching 'cause I think this is a new thought I have.
I think there's a lot of DRocks,
like I think a lot of people see DRock and they know I pay him
and they're like well shit, I can't do that.
I have to do this. - [Jewell] Yes.
- I actually don't think that's true.
I actually think there are thousands of people that are
watching this right now and even if you didn't have the
serendipity and the luck of being here and naturally come to
you in the comments of DailyVee, you're gonna get this.
I think that there's just like, if I were you and more
importantly the 10,000 people watching right now for this
advice, they should go to YouTube.
They should spend a month find 5900,
437 people making video content who have very few subscriptions.
DRock could have been had.
Somebody could have emailed him and said I believe in your
talent, come and be my partner. - [Jewell] Yeah.
- Come and document me. I'm gonna be like that.
Believe in me.
I think you can sell people on that
- [Jewell] Yeah.
- I would believe you. - [Jewell] Right.
- Let alone 500 people that want to be artists and who just want
to do it and who want to be nomads too.
So that's another thing to think about, man.
If you can't afford it I just genuinely,
you have to understand it's a supply and demand game.
- [Jewell] Right.
- When people get mad about working for free,
they don't understand it's all supply and demand.
No hard-core amazing computer developer works for free any
more 'cause there's a demand. - [Jewell] Right.
- When there are unlimited kids filming,
listen, if you're Steven Spielberg, go.
But before you're that, where do you think,
you know it's so funny.
Working for free, working for free on your terms versus
getting paid dick to pay your dues on not terms,
it's not even close. - [Jewell] Yeah.
(group crosstalk)
- [Gary] You mean this? (DRock laughs)
When DRock does Casey.
- [Jewell] Love all. - [Gary] It's fun, right?
'Sup my man? - Farokh, it's nice to meet you.
- How are you? My pleasure, sit.
- Very good. Thanks very much.
Branding, marketing, social media services and all that
stuff so it's getting really hard to maintain
both and balance. Both from a...
So, I'm-- - Mr. Good Life.
- [Farokh] Yep, Mr. Good Life is my main page,
it's my public figure one for a
million verified luxury page (inaudible) so that's where
I grew most of my money.
(inaudible) luxury world so like--
- Listen, I think you're in a great place, right?
Instagram is what I care about right now.
You're in a space that I care about.
We're doing a ton of influencer marketing.
I think that this is exactly
why doing the right thing is the right thing.
You know, there's a billion people that are emailing us
everyday to meet with me.
I'm not even meeting with you for kicks and giggles.
I'm not meeting with you 'cause you're handsome.
I'm meeting you 'cause you've done something right in a space
that I care about.
- 'Sup brother? - [Gary] Good to see you, bro.
- There he is, man.
James, nice to meet you. - [Gary] James, how are you?
Love your fucking-- - [James] Thanks, man.
- [Gary] This is a fox, fucking awesome.
You just have to be mentally prepared,
like right now you should be building your business to pay
20% vig to the platform.
Now, what you can also do, depending upon what your
strategy is is start building outside of the platform.
There's two moves.
You're more, it's more important that you're just not at the
fucking mercy of Instagram. - [Man] Right.
- Instagram and Facebook are the beasts of the world but I don't
know, look, look what happened with Snapchat.
Who the fuck knows? VR?
You just never want to be at the mercy of,
everybody who's ever been at the mercy of being organic SEM,
first result on Google or email or you just never want to be at
the mercy of anything.
Shit's about to hit the fan and I think it's gonna happen this
year so this is the right time to move.
- [Farokh] That's exactly what I told myself yesterday.
- This is the right time to move.
$80 billion into television commercials.
Where do you think that money's going?
- [Man] Yeah. - It's going to you.
So I think the question becomes
what business do you want to build?
Awesome. Good to see you again, man.
How are you, my man?
- How you doing? - Real pleasure.
- Nice to meet you. - Jacob.
- How are you? Jacob, how are you?
Real pleasure.
How you guys doing? - Very good, very good.
- [Gary] Good. Thanks for coming in.
Tell me about your world.
- [Greg] Yeah, I just recently in the last three and a half,
four years I've just been involved in the
whole social media world.
Kind of (inaudible) to be an influencer,
have a acting background.
Born and raised in Florida, moved to L.A.
when I was 17 to chase the whole dream of becoming an actor.
YouTube-- - Yep.
- [Greg] and I saw that, you're an influencer yourself.
- Yep.
- [Greg] So it's like, you hear the term a lot a coach's player.
Coaches are the ones that play the game.
- Yes.
- [Greg] So they know how to direct the players the best.
- [Gary] Yes, that's a good analogy.
- And if you're an influencer who,
you know, monopolizes on that, became an entrepreneur,
this, that, et cetera, et cetera.
- [Gary] Yep.
- You understand-- - [Gary] Very much.
- when you see it, when you're from an early stage,
when you know you've kind of tapped--
- [Gary] It's funny, I had Rudy, Nicholas,
Jerome, Brittany, all of them and I said none of you
know what's gonna happen in a year.
And they were like so funny about it.
And it was 'cause I lived it with YouTube and Twitter
the generations before.
I get it.
For sure, that makes a lot of sense.
So if I was like your brother and partner,
I'd be like, "Man, listen to me, you know how I've been right
"since we were kids about where the world's going?
"Let's write a TV show, let's do it on Facebook,
"and let's stay the course."
So I don't want CAA or Propogate or Endemol to
have control over you. - [Greg] Right.
- You actually have a lot of leverage.
- [Greg] Right.
- So the question becomes how do you underwrite it?
So as long as you can sell a brand or an investor,
you're good. - [Greg] Yeah.
- And then you just got to be patient.
You've lived it.
You've lived building more fame in that world that has parlayed
into, you know, they play together.
- [Greg] Right, right.
- You can be agnostic and in your world,
you have leverage. - [Greg] Yeah.
- And in the other world, you don't.
- [Greg] Right.
- So for me it's like quadruple down on the leverage to get you
maybe, you know?
You know this man? - Do you know this man?
- You better know. - You better know.
(Gary laughs) Co-sign me Gary.
- Co-signed. - Co-signed, check.
- [Gary] Hi, how are you? - Hi. I'm Brittany.
- Such a pleasure, Britt. - Anthony.
- [Gary] Anthony, how are you, man?
- Good. - [Gary] Real pleasure.
- I was curious, social media influencers and influencers in
general, where do you see that going this year and three,
four years down the line?
Are brands utilizing them more?
- [Gary] Yes. - Okay.
- [Gary] But, it's a supply and demand issue.
There'll be more money in, there'll be more competition.
- [Anthony] Yeah. - So, it's a marketplace.
So, it's gonna be a really competitive marketplace but it's
gonna be a huge marketplace. - Okay.
- [Gary] So, Google Adwords.
The people that were winning in 2001,
'02 and '03 when I would give them the advice that more people
were coming, they got scared.
But I'm like, no, no, you don't get it.
It's gonna go from a $100 million market to a
$4 billion market and as long as you're good,
as long as you guys keep crushing your content,
you'll be fine. - [Anthony] Yeah.
- It's the people that are in early.
So it's like buying beachfront property and
building a shitty house.
Like will that be worth as much?
You're still on the beach, right?
So it's still worth money but your neighbor built a much nicer
house so that will go for $8 million,
your's will go for $4 million. Got it?
- That's right. - [Gary] Alright.
- [Anthony and Gary] Cool. - Thank you.
- Thank you for coming, congrats on everything.
- [Brittany] Nice to meet you. - Ping me anytime.
- [Gary] Which one, brother?
- [Phil] Where we do the investing and buying and
creating brand and building off of influencers.
- [Gary] Let's go through all the seven figure stuff,
vet it all, okay? - [Phil] Okay.
- Alright, let me know.
- [Phil] See ya. - [Gary] See ya later.
See ya tomorrow.
10:09 at night, trying to find my drinks meeting right now.
Texting Tyler and my friend Constantine.
A little meeting, a little business meeting.
He says he's here. I don't see him.
Good day, busy, huh? Today was intense.
Hey ya, brother. - Sorry, man.
- [Gary] No worries.
How's everything at home? - Everything's great.
- Crazy, right? - Oh, it's ins--
("Sideways" by MadReal)
- [Tiffany] What's your main piece of advice, overall?
Regardless if someone's in social media,
they're trying to start their own business.
- [Gary] Reverse engineer your truth.
It's all self-awareness and then putting yourself in
a position to succeed.
Too many people wish they're something instead of
realizing what they are.
So less dreaming more practicality but more dreaming
in the context of practicality. Right?
So you don't have to be the prettiest or the smartest or the
best at tech or the best singer, it's about understanding.
I was an entrepreneur always.
I didn't know that social media was gonna come along and
entrepreneurship was gonna be cool and people
wanted to take selfies.
I was who I was and the world came to me.
You can't force yourself to be an influencer.
You can't force yourself to be a fashionista.
You can't force yourself to be a food critic.
You gotta actually figure out what you are and what you love
and then go all-in on that and then they will come to you.
Everybody's trying to go to where it's going instead of,
you know, then you're just a flash in the pan.
Love you, pal.
Congrats with everything at home.
Alright, DRock.
- [DRock] Later.
("Sideways" by MadReal)