in this video we're going to take a look at a sales funnel
but first a sales funnel is a process that your prospects go through to becoming a paying customer
that means as your leads go through the sales funnel stages unqualified leads are eliminated
and only qualified leads are left with the highest chance becoming a customer utilizing
the right technology for your funnel marketing will also allow you to generate leads and sales
on a 24 7 basis let's first look at why is a sales funnel important a number of reasons it saves you
time and money when you qualify the prospects early on it avoids wasting time and resources on
people that are simply not interested it helps you to focus on the leads that can easily be converted
into a paying customer as well shorter sales process which increases your company's revenue
next let's take a look at some sales funnel stages
uh if you look at the funnel in front of you you'll look at the top it's wider versus the
bottom that simply means your all the online traffic starts at the top which is cold traffic
and as the software sifts and sorts for those people that are interested versus those people
that are not you get to a smaller and smaller group of people to where you get to the very
bottom which is action and a certain percentage of those individuals will become a paying customer
so in terms of the funnel strategy for your online activities you can generate traffic in a
number of ways it could be via paid advertising through google youtube uh facebook instagram
pinterest etc it could be social media where you're posting lots of content it could be
content marketing and of course my favorite is video marketing via youtube and basically
all the traffic that you generate for your online activities is going to be sent to an opt-in page
in return to capture somebody's name and email address of course you're going to be offering them
something of value in the next part we're going to take a deeper dive into how that all looks in this
part of the sales funnel strategies or sequence i just want to break it down further if you notice
on the left hand side you'll see free traffic and paid traffic basically any online traffic that you
generate you need to send it to some place in this case it's going to be sent to an opt-in page in
exchange for the person's name and email address of course you're going to provide a valuable piece
of information it could be a via a high quality ebook it could be for a webinar registration or
it could be for a short video series say five to seven videos on a topic that is something they're
interested in next if you look at the email sequence in front of you i've given five emails as
an example it could be whatever number you decide however something uh important for the first four
emails it should be informational and value based meaning no pitching no selling of any kind on the
fifth email you could make an offer for a small ticket item it could be in the range of say seven
to twelve dollars or something along those lines a certain percentage of course of people will become
a new customer by buying the front end offer now you have a new customer what do you do with them
okay well automatically the software uh transfers them over into a new email sequence
and of course the cycle starts over again by rinsing and repeating however
if you notice on the right hand side you'll see that it's uh offer number two in this case it
could rain it's it's a little bit higher price so it could range in the form of say between
50 and 100 and again a certain percentage of your new customers will again buy from you based on
the valuable information that you're providing uh beforehand and again a certain percentage will buy
and again the whole idea behind this is to develop a long-term relationship with those new customers
so they continue to buy from you of course if you have any questions just leave them below
this video in just a moment i'll show you a short demo video about a new funnel building software
that will be launching soon as well i'll explain how to get notified and access some free bonuses
so
thank you for watching this video today to access your free bonuses
click the link below the video also to learn more about when the new
funnel software will be launching just click the link below this video cheers