- There is massive opportunity right now.
Businesses are actually easier to start
during a recession.
So, if you take advantage of this opportunity,
when all is said and done,
your net worth can skyrocket.
So, in today's video,
I'm gonna give you five side hustle ideas
that you can use during this recession,
in 2022, and beyond.
Now, with the ideas that I'm gonna give you,
you don't need big money up front,
and you can definitely learn the skills
that it takes to run these side hustles
really quickly, and really easily.
Plus, I really love these tips
because you can either use them as your side hustles,
and you can keep your day job,
or you can turn them into your full-time gig,
the choice is just really up to you.
If you guys are new to this channel
welcome to Learn with Shopify.
This is an official Shopify channel
that's designed to help entrepreneurs
and aspiring entrepreneurs.
So if you haven't already subscribed,
make sure that you do.
So, if you're looking to have multiple streams of income,
and future proof yourself during this recession,
then just keep on watching.
(upbeat groove music)
Hey guys, what's going on?
My name is Michelle Bali.
I currently have four sources of income.
So today you guys are gonna be in good hands
because I am the queen of side hustles.
And without further ado,
let's hop into side hustle number one.
Side hustle number one, coaching.
Are you good at something?
Of course you're good at something.
You can teach and coach people
to reach your level of expertise.
This is a flexible side hustle
because you can do it from anywhere
with the help of video chat.
You'd wanna start by building yourself
an online store,
where people can buy individual sessions or packages.
When you're building your online store,
you're gonna wanna include an "About Us" page.
This page should inform potential customers
who you are, and what your mission is,
and any credentials you have
to boost that credibility.
Also include a "Services" page,
which explains your packages in detail,
and what they can expect to gain
from your coaching sessions.
On your "Services" page,
you're also gonna wanna include any bonuses you offer
like a private Discord.
You'll need a product page
where customers can read about your coaching services
in detail.
So like, how do the sessions work?
How long are the sessions gonna go for?
Maybe they're gonna get a certificate.
What exactly are they gonna learn?
But the more detail
that you provide in your description,
the more likely you are to get conversions.
And certainly include a "Contact Us" page
for any customers that are on the fence,
but need a little extra push from you
to sign up for your services.
Now, once you have your website set up,
you're gonna wanna market your business
through Google and Facebook ads.
That is, if you do have a little extra cash.
But if you're on a tighter budget,
you can post your courses
on Udemy and Skillshare.
These are websites people visit to learn new skills.
And the traffic there is really great
because these visitors are already ready
to commit to a course.
But the downside is
there's tons of competition on those kinds of sites.
So a good rule of thumb
is to collect first time clients
through these sites,
and convert them to longtime customers
privately, after.
Stephanie Pellett is a host on this channel,
and she's a business coach herself.
So, she works with entrepreneurs
working through limiting beliefs,
and holds them accountable
so that they're actually reaching their goals.
And she says,
"I think the best type of coaching
is the kind that helps you find your own answers.
My goal is not to tell people what to do,
but to ask the right questions.
A good coach will support you
in making your dreams a reality,
and provide guidance and encouragement
along the way."
So, Steph is a really great example
of why finding a niche is so important.
She focuses on the psychological aspects
of running a business.
This can be lucrative,
because if you are one of the few coaches
focusing on a particular area,
you're gonna have a lot less competition
which means a lot more clients for you.
Side hustle number two, flipping clothes.
Finding used clothes
and flipping them for a markup,
is a side hustle with great margins,
and lots of room for creativity.
So, if you have an eye for cool brands,
unique styling, and up and coming trends,
then this is a side hustle
that can definitely work for you.
So I had the chance to speak with Kurtis Tipoff,
he runs Knock Twice,
and Knock Twice is a speakeasy style,
secondhand shopping experience,
which is available by appointment only.
And needless to say,
Kurtis has done an amazing job
of branding this experience to feel very exclusive,
and very different,
rather than just throwing up some clothing online
and calling it a day.
So when I asked Kurtis
how the secondhand clothing game works,
he said he has connects that allow him
to sort through clothes,
so that he can make those selects.
He said, "The places that roll through
half a billion pounds of textiles every 30 days,"
(whispers) That's a lot.
"Those are the super giants
of the used clothing industry."
And he says, "Good luck getting in.
But there are dozens of these places
in most major cities known as rag houses,
or textile importers."
So if you're looking to get started in this game
try Googling the words "rag houses"
and "textile importers"
and try to find one near you,
and just start getting in touch.
He says smaller ones are easier to get into
because they most likely sell
less poundage per day,
and would love the money.
If you can research
and find a place like this in your community,
you can reach out and ask to purchase from their source,
either by digging through their bins,
or standing over their conveyor belts.
He also gave us some tips on how to negotiate.
He says, you need to talk money.
Say something like,
"I could buy as much as a hundred pounds
if you let me in."
You have to convince facility managers
that you know what you're talking about
and that you have money to pay.
They do not want some kid looking for expensive t-shirts.
They do not care. (laughs)
So Kurtis picks at a super massive facility
because he was lucky enough to be close friends
with the CEO of one of those places.
But he said,
"Through this pure luck connection,
I'm now close with the longest running
and richest rag empire family.
I can now come and go as I please,
because I helped their business a lot.
I scrubbed and cleaned hundreds of hats for their stores.
I spent many shifts in various disgusting,
dusty, dangerous rag houses,
to pick them thousands of dollars worth of vintage
for just $14 an hour.
That's what I've done, but most people aren't willing."
So Kurtis is amazing,
and he's a really great example
of how building relationships
and not being afraid to start from the ground up
can help you build a business
of your dreams.
But, if you're more into like a quick cash
type of a side hustle,
and you don't necessarily have the time
or the patience to run a long game
like Kurtis did,
then he recommends that you visit
donated goods from Value Village
and Salvation Army,
and you can just quickly and easily pick from there.
Side hustle number three,
photography and videography.
Photography and videography
is a low investment side hustle
that you can get started on literally today.
So if you have an iPhone,
you're already halfway there.
I would say invest in a tripod
for less than a hundred dollars,
get an attachment to mount your phone
and you are good to go.
So once you get all the equipment
how do you start booking clients?
Well, you should build your own website
like we talked about before,
but also be sure to advertise it
through other platforms.
Especially try listing yourself
on Airbnb experiences.
Airbnb experiences is where locals and travelers
come to find things to do in the area.
So you can offer tailored photography experiences
to newly engaged couples,
and families, for example.
As a photographer,
it is important that you find your niche,
because there can be a bit of a low barrier
to entry for this.
So maybe your niche is photography
and videography for YouTubers for example,
or maybe you're more B2B,
where you create content for small e-commerce brands.
Now, whichever niche you choose,
being targeted is always gonna be super important.
So Dragan Andic, he's found his niche.
He is a photographer and a director
that focuses on the entertainment industry.
He's shot Derek Wise, Anders,
Roy Woods, the Weeknd, Nav,
Drake, Travis Scott.
And when I spoke to Dragan,
he said, "Believe and invest in yourself.
Always celebrate the small victories
because those small wins lead to bigger
and better opportunities,
especially in the creative field.
Always put your full effort
into every project you take on,
because you never know who's watching."
So those are nice words of wisdom
for anyone who's looking to bring this
into their side hustle.
Side hustle number four, copywriting.
According to the Financial Post,
a copywriting side hustle in Canada
can earn you over $60,000 per year.
So, if you already have writing skills,
setting up a copywriting side hustle
to earn more money on your off time
just makes sense.
It's a business that requires
zero upfront investment;
all you need is your brain,
and you likely have most of the skills required
to make this one happen.
Plus, it's a reliable side hustle
as there will always be a need for copywriting.
Every business across every industry
requires copywriting,
whether they're selling products or services.
So what this means,
is that there's countless copywriting jobs available.
So, how do you start?
First, you're gonna decide what you wanna write.
Some businesses are gonna need help
with their social media content,
others need help copywriting for their website.
Others might need press releases,
or email content, or video scripts.
But basically, if there are words required,
there's gonna be a copywriting job out there for it.
So, once you've decided what you wanna write
you can start doing some digging.
You can start applying to jobs
on Indeed and LinkedIn,
and make sure that these are freelance jobs
so that you know you don't have to dedicate
all your time,
it could just be, you know, a side hustle thing.
Now, one of my favorite hacks
when cold applying to jobs,
is to use a tool called Clearbit.
Clearbit is a free Google Chrome extension
that will show you the names,
email addresses,
and titles, of any company out there.
So, what you would do,
is you would apply online,
then find the hiring manager
or a decision maker using Clearbit,
and then follow up with an email
that goes something like this:
"Hi there, my name is Michelle.
I recently applied
for the Freelance Junior Copywriter position."
Make sure that you link the job posting
so that they know what you're referring to.
Then say,
"I'm an experienced copywriter,
as I've worked with..."
And then you would list relevant experience.
You wanna make sure that they can picture themselves
in the type of work that you've done in the past.
And then say,
"I've attached my resume here,
and some samples of work.
Not sure what your week is looking like,
but I'd love to sit down with you
to hear more about what it is you're looking for."
If you use that template,
that should help open up some doors for you.
Side hustle number five, video editing.
So I heard on the block
that with every minute that goes by,
300 hours of video is being posted on YouTube,
and that does not even account
for Instagram and TikTok.
Now, where there's a video
there is a video editor behind it.
So that means that there is tons of work
floating around out there,
just waiting for you to take it.
So first, you're gonna need the skills it takes
to start editing.
If you wanna start accepting simple jobs,
then just start with Adobe Rush, or iMovie,
and then as you start to get better
you can learn Premiere, and Final Cut.
Now, courses on video editing
can be found on Udemy, and YouTube,
and that's just what makes
this side hustle so attractive.
You don't need to go to school,
you just need to have samples of work
that show that you are a capable editor.
This reality makes it possible
for any motivated person
to be able to make this a real side hustle,
or even a real main hustle.
Landing gigs is relatively straightforward.
You're gonna list yourself
on freelance websites like Upwork and Fiverr,
and you can also reach out
to mid-tier YouTubers
with a subscriber range
in like the tens of thousands.
Some YouTubers will edit their own videos,
but there are tons of them out there
who contract this work out
because they don't have the time or skills to do it.
So, you can reach out directly in their DMs,
or you can just email them
with a link to your previous work.
Bonus side hustle,
side hustle number six,
start an online store.
Selling products online
is such an incredible side hustle
because unlike some of the other ideas
that I have just mentioned on this list,
the amount you can sell is not dependent
on the time that you have available.
You don't need a lot of money
to start your own online store either,
all you really need is an internet connection
and a good idea to create something
that people are gonna wanna buy.
And it's easier than you think.
So this is why we created
a free online course
designed to offer founders everything that they need
to launch a business,
set up an online Shopify store,
and sell products online, quickly and affordably.
If you're on a budget,
or maybe you're feeling like a beginner,
then this course is gonna be for you,
because in this course
you're gonna follow a Shopify expert's
realtime journey
launching an online store.
And as a bonus,
you're gonna receive some free checklists
and worksheets to guide you every step of the way.
You're gonna come away with a real business,
and a repeatable blueprint
for getting those customers.
Go from first day,
to first sale with this free training course.
And if you want it,
I will leave it for you guys
in the description box below,
so that you can register now.
That being said,
what side hustles are you guys gonna plan to tackle?
Do you have any other ideas
that I haven't mentioned?
If so, leave 'em in the common section below.
And yeah, thank you guys so much
for tuning into this episode.
If you are new here,
do not forget to subscribe,
because we are a channel that helps you start,
run, and grow, an online business.
Hit that like button,
hit that notification bell,
and I will see you guys in the next one.
Bye!
(soft groove music)