-I think a lot of people have changed
their thinking on beauty remarks,
because now it's something that you can add to yourself
to make yourself even more unique.
Before, we used to kind of shy away from uniqueness.
-I'm Arlette,
and I'm getting a permanent beauty mark done today.
I'm wanting to get them right over here, on my cheekbone.
My great-grandmother, she has two on her forehead,
so I want to get two that are similar to hers,
just to kind of have a piece of her with me.
I didn't like my beauty marks at first.
People used to ask me if I had dirt on my face.
And they'd be like, "Rub it off. Clean it off."
And it definitely did something to my self-esteem
because it was natural, and I couldn't change it.
I wouldn't have thought that it would have been a trend,
or something that someone would want to purposely get.
I am hoping that they look more natural,
to kind of go with the ones that I already have on my face.
I was thinking about it because, usually, when I do my makeup,
I kind of just put the dots there already.
So, my great-grandma, she's really strict,
so I don't know how she's gonna react.
But I hope that she really likes them when she thinks, like,
"Oh, she did it because of me."
-I'm Isabella Owens, and I'm the owner
and permanent makeup artist at ALO Beauty Bar,
[Indistinct] and the Lip Blush Academy
in New Mexico.
The services I provide at ALO Beauty Bar
are lip blushing, lip blush training,
beauty marks, and permanent eyeliner.
I got into permanent makeup actually as a child.
My mom was a permanent makeup artist,
and so, I got a really, really deep interest in it.
I have noticed a trend of beauty marks.
I've had a lot of bookings for beauty marks lately.
And I think they're so fun to do,
and they're just always so beautiful.
Hi. How are you? -Hi.
I'm good. How are you?
-Are you excited to get your beauty marks?
-Yes. I am. I'm a little nervous.
-Yeah, it's nerve-racking. But it's okay.
We'll numb you.
You really won't feel too much pain or anything.
And it'll be over before you know it.
-Okay.
So, where do you want to do your beauty marks at?
-So, I want them right over here.
I wanted to get them on the top of my cheekbone,
and I want two of them.
-Okay. That's perfect. Let's get started.
-So, I met Isabella in fourth grade,
and we've kind of grown up together.
I trust her more than anything, but I am nervous
because I am very bad when it comes to pain,
especially something in my face.
I'm a little nervous.
-So, first, I will have Arlette lay down,
and then, from there, I will go ahead and numb her.
So, I will numb her for 15 to 20 minutes.
Once she is numb, I'll go ahead
and I will map out where we're going to be doing
the beauty marks.
For the mapping, I use a red gel pen,
and I just gently place the mapping down.
And then, once it's approved,
we can get started on the tattooing.
So, I will grab my needle, and I'll make sure that
it's at the perfect depth for the procedure.
After my needle is all set up, and my machine is wrapped,
I will go right where we are going to map her,
and begin tattooing.
I will wipe the ink off a couple of times,
so that I can make sure that I'm in the right place
with my needle, and make sure that it's going
exactly how I want it to go.
As I wipe, I just gently wipe,
and I reveal what I have so far.
And then, I'll continue to tattoo
whatever needs to be tattooed.
I decided on the color for Arlette
based on her natural birth marks
that she had on the other side of her face.
So, I used a darker color,
just because they are naturally darker on her.
And it'll heal about 20% to 30% softer.
Oh, my gosh.
That's literally perfect.
Yeah, I like that.
It's really cute.
-So, for aftercare, it's super super simple.
All you're gonna want to do is apply Aquaphor.
Don't apply any makeup, skincare,
nothing for three days,
and then, just Aquaphor for about two weeks.
-Okay. -Keep it clean.
-Thank you. -Yeah, of course.
-I love them.
I think they're so cute, and they're really perfect,
and they look a lot like my great-grandma's.
That makes me really happy.
To the people used to make fun of me,
I'd probably say that I love my beauty marks now,
and I'm really glad I found a way to appreciate them.
-After knowing Arlette for so long,
since fourth grade,
it was actually a really, really cool thing,
and a really big deal to see her cute little beauty marks
on her face now.
And knowing, like, her great-grandmother,
and her family, too, it really makes it much more special.
-I didn't feel a thing.
I'm so glad that she numbed me,
'cause, yeah, it was completely numb.
Didn't feel a thing.
-[Indistinct] beauty marks can last up to seven years,
depending on how well people's skin holds pigment.
-I think my great-grandma is going to love them,
especially whenever I mention about
how they're similar to hers.
They do make me feel more confident with my natural ones.
I definitely feel like it's a part of me.