- [Neil] Hey everyone, it's Neil Patel,
and today I'm going to teach you a simple way
to build more links.
(upbeat music)
Before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
So let's take a term that's somewhat competitive,
but not too competitive.
Let's take a longer tail phrase.
So for this example, we're using the term best web hosting.
It's not as competitive as web hosting,
but it's still competitive enough
because it's a lucrative keyword.
As you can see here,
there's a tons of different companies bidding on it.
There's a lot of popular sites like CNET,
TechRadar, Quick Sprout,
which was one of my old websites that I used to own.
PCMag, HostingFacts and the list goes on and on
of sites that are ranking for that term.
So what I want you to do first off
is to go into Ubersuggest.
I already have it loaded up in here.
And when you load up Ubersuggest,
I want you to go to the Backlinks report.
And I want you to put in the URL of all the sites
that rank above your rank on page one of Google
for the term that you want to rank for.
And when you're doing this search in the Backlinks report,
you want to put in the URL here.
You want to make sure that you've selected URL,
the exact URL, and then you want to click search.
And what that'll show is
who's linking to that specific page
and when did they get these links.
So you can see where the newly popped up pages,
where the old pages.
Based on this URL, probably a newer base page.
And as you can scroll down,
you'll see a list of all the sites and pages
that are linking to those specific URL.
Now, in addition to that, you know,
as you can see here in this tab,
I did it for all the URLs.
So as you can see, CNET, which is number one,
has a domain score of 93. TechRadar has 90,
89 for Quick Sprout, 91 for PCMag,
and Hosting Facts has 86.
All pretty good domain scores.
And they have anywhere from, you know, Hosting Facts,
which is the homepage that ranks,
has a thousand plus links,
142 for PC mag, 214 for Quick Sprout,
282 for TechRadar and 91 for CNET.
One thing you'll notice is more links
doesn't always mean higher rankings.
A lot of different factors go into what page ranks where,
such as the usability of the page, the content on the page,
the domain score, all these factors really do matter.
So how do you go and build links?
Well, first off, I want you to go through that term
that you want to rank for and just go through
and click on the top five, if not the top 10 results.
So I'm going to do that right now,
and we're loading them all up.
So let's start with CNET.
And let's go through the content.
And I want to do the step-by-step
so you can see how I'm analyzing it.
I haven't seen the content on any of these pages yet.
I'm more so clicked on them,
got the URL to run a backlink analysis,
but I haven't really done a deep dive yet.
So if you can see here, newly written posts by CNET,
scroll down, they give a list of hosting.
I don't care for that ad.
They're giving some details.
Okay, and I keep scrolling.
They have quite a few different hosts in here, SiteGround.
And it keeps just going,
and they have some general information on hosting,
and it's not that bad of an article, okay?
I would say it's not the easiest to read,
a lot of big paragraphs like this.
Just, it's not that easy to skim.
The headings aren't that bad.
That's the part that somewhat makes it easier to skim,
but just too many big blocks of paragraphs.
Now, when I go to TechRadar, scroll.
No, thanks there.
Top three hosts,
easier to understand, they do deep dives.
A little bit better.
And they just keep going and going into hosts,
a little bit better of experience than CNET.
I would say some same similar issues usability wise as CNET,
but a little bit better.
This one on Quick Sprout.
Much better from a usability standpoint.
There's not a ton of ads.
Of course, they're making money.
Actually, all these people are probably
making money on affiliates.
But much more readable,
more image centric, shorter paragraphs.
I know I'm going pretty fast,
but you'll learn how to dive into.
I like how they do things
like showing graphs of reviews, charts.
I would say this has a little bit better of an experience
than the others.
And then there is, let me load up PCMag.
It's the best way of hosting services.
This one's really easy to understand.
You can see, you know, the results,
I wish the price was there.
So in that part of the experience, not so great.
Do you need a web host, some text.
I think that was a video here. Yeah.
I like the video about the five things you need with a host.
What is WordPress hosting?
Alright, these guys have so many popups.
And then let's go to Hosting Facts.
Usability seems great here.
I like the images, how they're laying out.
Probably one of the better usable sites for this space.
Now, one thing you'll know is all the sites
are pretty similar.
They're listicles,
they contain ideas of what the host is,
and they provide some techs.
And general tech-related stuff to web hosting,
not just the companies that they're mentioning.
So what I would want you to do now that you see,
alright, how can I make my version better?
And if I was going after this term,
I'll look at more of Quick Sprout
and the Hosting Facts as those two pages
have the better user experience.
So once you do that, let's say you're trying to compete
with any of these players.
You would just go through the list of let's say CNET,
and let's say Yahoo, big site,
probably hard to reach out to them.
Here's another one, RapidAPI Blog.
And let's go to this site.
And I know some of these links are nofollow.
You can see the NF for nofollow.
I'm not too concerned if it's nofollow or do follow,
I'm more so, I'm just trying to get quality links.
So I would do is I will look at this page,
okay, this isn't really a blog type of page.
It's more so some directories from what it looks like,
I'm basing it off of here.
That would be a hard site to get a link from.
Let's scroll down, Couponyoga or CoolyPromotions.
I think the URL is Couponyoga,
doesn't seem too relevant.
Coupon deals, doesn't seem too relevant.
Eurekster.
I'm probably mispronouncing it.
Loaded it up, not a real relevant link.
And I would just keep going down.
Keyword difficulty. Nope.
Hosting Providers, nofollow, Microlink Inc.
Free web-hosting link net.
This doesn't seem too relevant either.
So this page, as you can see, a lot of nofollow links,
they also rank easier because it has seen it.
Newer page. So let's skip that one.
I didn't see a ton of link opportunities.
And this happens with a lot of pages that you'll go through.
Again, this is search Yahoo, Hacker Moon.
Okay, I think that could be our option.
How to create a photography website.
TemplateMonster could be option.
Buying a new domain, how to create, nope.
And you want relevant links, right?
You don't want like,
if you see here how to create a great Facebook
shopping, mobile,
I can see that from the URL in the bottom right corner,
doesn't seem too relevant.
Your guide to a better WordPress.
I don't know what the full title is,
but we'll go to that page as well.
So let's go through them.
Six types of web hosts to consider.
Okay, so this one is linking to,
what's the URL here that we have, TechRadar.
And remember how we talked about it
they weren't as usable,
so they're probably generating some links.
I got to go find them in here.
Dedicated servers, TechRadar.
This is probably the one.
So when I look at things like this,
I would end up going out there,
and I would just email them and talk to them.
And literally I would just go to their about page
or contact page, Google for their email.
And when I do this,
I would just email them
and tell them how my page is more usable.
But this would be a great example.
I would actually reach out to Max as well,
see if he's willing to modify the post.
And if he's not, that's okay.
But I would just let him know that your page
has more details, more charts, more videos,
explaining the benefits.
And then I would do the same thing here,
on How to Create a Photography Website.
It's a listicle.
This is TemplateMonster,
it's from Mariana.
I would reach out to her as well
and just explain how you have more details
than, let's say, TechRadar, right?
And it's the same thing, hiring developers,
setting up a website yourself.
Or this is a WordPress, hosting provider,
they link to TechRadar.
And I would do the same thing.
And by doing that, you're much more likely to get that link.
Because they didn't go too much into depth
other than linking to those websites.
Here's another one, Buying Your Domain Name,
what you need to do.
Similar things, right?
I would reach out to the author of this website,
and email them, and just try to convince them.
And here's one wpnewsfy.
I'm going to exit that out.
Editorial staff.
Well, it's a little bit harder to reach out to people
when there says editorial staff,
I would ignore those and skip those,
and pick the ones more so with an author.
And I would do this for all the listings
within the Ubersuggest results for all the sites
that ring a rank above you.
And when you do this, you'll get a full list.
Because each URL that ranks,
may have five or 10 really solid links
that you may want to reach out to.
So once you would do all of that,
and you got your list,
what I would do is then you would want to reach out
to the people.
So if this is max08.
I would go look up max08 on Google,
try to find his email address
and just try to convince him to link to you,
and write a genuine, straight up email,
letting him know how you rather have the link,
because it's better experience for the HackerNoon community
or whoever it may be.
Now, when you start doing that, what you'll find is
most people will ignore you,
but it is a pure numbers game.
And I want you to look for pages like that rank above you
that I mentioned like the CNET in this example,
the TechRadar, where they don't have the best of content,
but they're ranking because of their,
let's say domain authority or internal linking,
or one of the other wide variety of factors.
And when you can create much better content than them,
if you just want to shoot off a simple email, and that's it.
The hardest part is actually not even shooting off
the email, it's just digging through
and finding the right relevant links.
You want to do this manually.
You don't want to pay for them.
And literally, if you send out hundreds and hundreds
of emails every week, you'll get a handful of links.
And if you do that for months on end,
you'll notice your rankings go up.
And even though this is tedious,
once you got the process down,
you can go to Upwork and places like that
and outsource the work to some other countries,
and you'll be building more and more links,
and your rankings will go up within six to 12 months.
I know that sounds like a long time,
but it's definitely well worth it.
If you have any questions, leave a comment below.
If you enjoyed this video, like it, share it.
The overall purpose of this video was for me to show you
how to find good quality links,
and what link to look for and what not to look for.
So thank you very much for watching.
And again, please subscribe to my channel.