What does it take to become a content creator on YouTube? The answer
may be easier than you think. In today's video,
I want to give you my best advice on how to become a content creator on YouTube, let's get into it.
My name is Marley Jaxx, I'm the CEO of Jaxx Productions and I have built a multi-seven-figure
business by being a content creator on YouTube. I wanna share with you some of those strategies
today whether you just wanted to come into it to create some fun content or even turn it into
some revenue for you. I'm going to share with you everything that I've learned along the way.
I'm going to share with you some of the strategies that
you can use to become a content creator today.
Even if you've never used video before. Then I'm also going to share with you
two content creation myths that too many creators let stand in their way.
As a business owner and a content creator.
One of the big things that I need to differentiate in what I do on YouTube
and what I do in my business is that I am both a content creator and a marketer.
Would you believe it if I told you that 96%
of YouTubers are broke, they don't even cross the poverty line. There was a report from Bloomberg
an article that I read on fastcompany.com, that 96.5% of YouTube content creators aren't making
more than twelve thousand dollars a year and only three percent of the top youtube creators
are actually making money from YouTube ad revenue. What I want to share with you today is how you can
have multiple revenue streams from your YouTube channel that you can be a content creator and
that the content you're creating can actually lead to revenue, a really great income for you.
Whether you're an entrepreneur or whether you want to build a business.
Here's the thing about YouTube.
YouTube is a search engine. So if you're making content based on what people are searching for
they can be finding it all day every day. For some perspective I compare Facebook to YouTube that you
can do a Facebook live but it doesn't really last very long in people's timelines because it's more
short-term content and you can't really search for Facebook lives. You're just
kind of scrolling through the timeline. On YouTube people that are following you can
be notified when you upload new content but also people can be searching for content to
either educate or entertain them or edutain them and be finding your content all day every day.
The benefit of this is that you can make a video and years later people could still be finding it
benefiting from the value that you provide and then leading into becoming a revenue
source for you. Whether that's through YouTube ad revenue, maybe it's through merchandise,
maybe it's through sponsorships, or maybe it's through selling something like a course or a
coaching program or a service that you offer. For me, I started making videos back in 2016, I was
answering frequently asked questions that I would get as a social media manager. I was actually a
dental hygienist working in a nine to five and I had some social media clients on the side and
they would ask me similar questions. So instead of me answering it over and over again, I decided
to make some videos because if they would ask it maybe other people would have the same questions.
So I would make those videos I would answer the questions but I would also try to be entertaining
and fun and show off some of my unique personality and within a few weeks and months
some of these videos started to really blow up. People were in the comments section they were
saying, they enjoyed the videos. They were asking how they could work with me. They were signing up
for my email list. They were following me on other social media platforms. They were even asking me
to create courses and coaching programs where I could give them more value. So as a content
creator on YouTube think about how are people searching for content on this platform that is a
search engine and what are the things that you can speak to. Are you an expert in a certain topic?
Are there frequently asked questions that you can be answering for people? Is there a
solution or a strategy that you've come to or is there some way that you can entertain them
based on things that they're searching for? I would love to hear if you're a content creator
or want to become a content creator on YouTube. What are the things that you want to create
content about let me know in the comments below. The best way to start your journey as a content
creator is to come up with content pillars. What are the things that you want to speak to?
What are the things that people will keep coming back for more? I usually recommend having a core
subject or topic or expertise that you can speak to and then you can kind of go
within six degrees of separation around ot. For example, if someone came to my channel that they
want to learn about entrepreneurship or they want to learn about growing their business.
I can speak to things around that I can talk about social media, I can talk about sales funnels,
I can talk about growing your audience. But if I all of a sudden started talking about
how to change the oil in your car the people who subscribed to my channel would probably be like,
"What? That's not what I signed up for", and unfortunately unsubscribe.
So whatever your content pillars are make sure that they make sense to what
your audience is coming for and that you stay consistent so they keep coming back for more.
So once you have your content pillars the core topics that you want to speak to.
Then I would come up with a list of all the topics that you can speak to.
Now, I like to use some keyword research tools to come up with some of these ideas. Now of course,
like I mentioned some of those ideas will be based on things that people ask you all the
time or on the expertise that you know that you can speak to for days on end.
But you can also look at tools like SEM Rush, TubeBuddy, Google Keyword Planner, to see what are
people actually searching for in the google search engine and if they're topics that you know that
you can answer. I would turn that into a huge list of video titles that you can then make videos on.
But here's the key that's actually gonna get people coming back for more and if you miss this
none of the other things that you create will work.
It's that for you as a content creator you need to be a good storyteller. So what I recommend is you
create a story inventory. You can have a journal, a notebook, maybe a big google document where you
just brain dump all of your stories. This could be stories from your childhood, it could be stories
of maybe something you overheard in the grocery store the other day that gave you an AHA moment,
or was something funny or maybe it was something heart-wrenching and tear-jerking.
Your audience wants to be moved, they want to be captivated, they want to be on the edge of
their seats. Think about your behavior as a content consumer. What's the kind of content
that you love to watch? What are the movies that keep you on the edge of your seat and why
and if you think about that, how can you reverse engineer that to create that experience for your
audience. I've actually created a storytelling framework that I'm going to share with you that's
going to make all of your videos so much easier. I want to make sure that every time you create
any piece of content but especially for your videos you always consider this. The framework
is called the ELSA framework and I know what you're thinking ELSA as in like the snow queen,
the Disney princess? Yeah, but in these cases do not let it go.
ELSA is an acronym that stands for epiphany, lesson, story, application. So before you create
any video of course you have your title that we know that people are searching for on this YouTube
platform. But before you create the content think of what's the epiphany
that I want my audience to have? If they're going to walk away from this video with this AHA moment
or this game-changing thought something, that has really impacted them. What is that
thing? So go into your video knowing what's the epiphany you want to give them. Now the L in ELSA
stands for lesson. What's the takeaway? What's the thing that they can now implement in their lives
and how can you teach that to them and maybe you give it a step one,
step two, step three. But here's
my disclaimer, I don't want that for you to come across as the boring Charlie Brown teacher like...
What I do recommend is that it comes through as the S and ELSA is for story. This is where you're
going to refer back to your story inventory. Relate it back to maybe a personal experience
an experience of a friend or maybe something you saw on tv or overheard that people can resonate
with it. They can listen to that and go, "Oh yeah, I know what they're talking about or I've
experienced something similar. They totally get me, I know exactly what that feels like." The best
educators, the best content creators, the best marketers, spend more time on the story. This is
how you get your audience to buy in emotionally so that your channel and your business can grow
as a result and in the A and ELSA stands for application. What's the thing that they can now
implement or execute in their life or is it a call to action to hey now go watch this video
or click the link below for my free thing or join my email list or come follow me on another social
media platform. Now before we get into the top two content creation myths I want to remind you
please subscribe to this channel. I'm putting out videos like this every single week to teach you
how to grow your youtube grow your business and like many of my clients even scale it into 6, 7
or even 8 figures of revenue. The first content creation myth is that you need
all of this fancy expensive equipment for you to be a good content creator.
Absolutely not, you do not need anything fancy or expensive. Let me tell you when I first started
my YouTube channel I was filming videos in my basement with my iphone propped up on a stack of
books and a lamp with no lampshade or I might sit in front of a window for some natural lighting.
It was simple, I was bootstrapping that was all it took. You can even
go back to the beginning of my YouTube channel and see how those videos looked.
What matters more is the value of the content, the storytelling, the epiphany you give them.
There's a lot of YouTube creators that are easily you can tell that they're just in their bedroom
with their phone. But the message the words coming out of their mouth that's what matters. The second
content creation myth is that video editing is gonna be so hard. Here's the thing, it doesn't
have to be hard and it also again doesn't have to be expensive. For the longest time I edited my own
videos using my MacBook and iMovie which is free on a MacBook. There's also tons of other video
editing softwares that are so easy to use and you don't have to do anything fancy. You're not we're
not trying to get you to be Steven Spielberg here. You don't have to be Hollywood cinematic.
All that matters like I said it's more about the message, the value,
the words that come out of your mouth, the stories you tell, and how that makes people feel.
I work with content creators all the time but what I do with the
content creators is I help them to turn their content into cash flow.
How to turn that content into a business? I've helped my clients even build 6, 7, even 8
figures of revenue and I want to help you to do that too. So if you click the link below I'm gonna
give you free access to my infinite cash flow blueprint today. I'll see you on the next video.
you