in today's video we're going to talk about is Google's data analytics certificate by
Coursera still worth it in 2023. Google data analytics certificate launched back in 2021 and
it immediately took off every person was talking about it I mean every person I mean like all
the data creators were talking about it pretty much every person that focuses on data science
domain or data analytics space talked about this certificate as of today of recording this video
they're about 1.5 million people who have enrolled in the certificate over the last two years so this
certificate has completely taken off however there are some critiques to the certificate if this
certificate is enough to Landing a job so I wanted to specifically dedicate this video and talk about
if this certificate is still worth it in 2023 considering there are so many other options out
there in the market so in this video I'm going to be sharing my honest opinion on the certificate
yes I was part of the certificate some of you probably seen me in the certificate and found
me on this channel or found me on LinkedIn but the original video where I shared my detailed review I
did share my unbiased opinion and I'm going to do exactly that in this video as well this video is
also sponsored by Coursera and I'm really grateful that they're giving me creative freedom to share
my honest opinion on the certificate itself so thank you corsaira for sponsoring this video and
also letting me be me I'm going to break down this video into three section one is a brief overview
of the certificate second we're going to talk about who should take this certificate and who
should not yes I have a list of people who should not take this certificate and the last thing I
want to focus on is if this certificate is enough to help you land a job and if it's not then what
else you should be doing so stick around and let me know in comments your thoughts throughout the
video I'm linking the course in the description so if you are not of one of those 1.5 million
people who have enrolled in the course this is something to consider so a brief overview of
the course basically this certificate is created by Google it's offered through Coursera at the
moment of recording this video there are about 1.5 5 million people who have already enrolled in the
certificate so it's pretty popular just this just happened in the last two years and it has over 103
000 rating and it has been rated as 4.8 out of 5 which is a pretty good rating the suggested time
period to complete the certificate is six months it takes the average cost of taking the course
is 39 per month it's a very beginner level course and then you get to earn credits after finishing
this course to a university program toward a university program there are eight courses in
the certificate and the courses are designed as if you are working on a data analytics project so it
starts with like Foundation to asking the right question set up questions signing data cleaning
data presenting data and preparing data and all of that that part I actually really really like
about the course it does focus on teaching in SQL and R and I know that's one of the concerns for
some people that wise it doesn't teach in Python we'll definitely talk about that in a few minutes
I'm gonna link the course in the description if you want to take a look at it on your own time
and if you want to watch a detailed review of the course you can actually watch this video we where
I cover in a lot more detail and I go through like each course by course and I go inside the course
as well looking at grow with Google website where this course is highlighted they have shown that
an average entry-level salary for data analytics is 74 000 I do want to look at the data source
for that and they also mentioned that 380 000 jobs are available in the data analytics space
I wanted to see if they updated it because if this is still leveraging last year it looks like they
looked at the burning glass labor insights during the last 12 months and from February 1st 2021 to
January 31st 2022 I would definitely love to see like an updated data source and see how things
are trending recently and how the market has shifted and data analytics demand has shifted so
definitely something to look into Corsair actually did a research recently where they surveyed 5
000 people they basically found that they basically find that people who have taken
micro courses certificates have found value in their career progression and employers were
interviewed dude as part of this survey also expressed that they actually look for skill
based learning and they also ask the companies if certificates and micro learnings are helpful
and 88 of the employers agree or strongly agree that the professional stratification strengthens
uh candidates application so in terms of who should take it and who should not take it okay
this is an important part of determining if the certificate is worth it so this certificate is
pretty introductory it is designed for people who are new to the data analytics space so who should
take it take it if you are new to data analytics want flexible and affordable option yes there are
a lot of other options out there there are boot camps that are charging upward of six thousand
seven thousand dollars considering that this is relatively cheaper so if you're looking for
more affordable alternative like this is a good option you should take it if you're not sure data
analytics career is right for you and you want to try it out and get hands-on experience and
you should consider the certificate here example one of my co-workers in the sister team wanted
to get into data analytics and this is actually the course that I recommended to them because it
does do a really good job for somebody who has no experience background in the data analytics space
and they want to get an exposure so this does a really really good job of that okay so these are
the people that should take this now who should not take this course as I said that this course
is a pretty introductory course you would not find as much value from this course if you are
already working in the data analytics domain if you're looking for advanced data analytics
material the third type of people who should not take this course is if you prefer different style
of learning for example this course is very video heavy so if you prefer other forms of learning
such as like reading through text and this course might not be a right fit for you although there
are a lot of learning material but a large chunk of the course is video based so that's something
to keep in mind okay so hopefully this makes it clear who should take the course and who should
not take the course now I quickly want to talk about python versus R because that's all always a
concern that comes up yes the course does teach us an R it doesn't teach in Python and I wish
I wish I wish it had done uh focused on python instead of r as you probably already know from an
industry knowledge that python is actually taking off python is a good language to learn but R is
also not a bad one to learn yes I do wish that this course was this course had python but R is
something that what I learned when I was starting out in my career in the data science domain and
um R I have found it even though I know python now and I do my projects in Python I still find
myself using R from time to time where I have to do something quick and dirty and I can use my R
Studio to like do a quick analysis or if I need a specific statistics library then R is useful
and I can understand why Google may have picked R over python because they are not going deeper
into the language they are only covering at the high level and only a very small portion of the
courses dedicated to our I I believe there's like one course out of the eight courses so if that is
a big concern for you if you really really want no python then I would suggest like you can either go
with another option that has python integrated if you really want to learn python or you can
continue with this course get introduced to R and then take a dedicated course that is focused on
python for data analysis because I will tell you no matter which data analytics course you take
if the coding is a small segment of the course it's never going to be able to go deeper so the
chances are that even taking another course that focuses on python you're going to still have to
take another python course to kind of like develop your skills in it so that's something to keep in
mind but yeah if coding language is a big concern for you then consider alternative options I would
say that 80 of the work should be SQL only um and again like this course does go into detail but I
think you would have to take another course that is specifically dedicated to SQL to be
able to like fully develop your skills is it still worth it in 2023 the short answer is yes the long
answer is that if you're one of the people in the buckets that I mentioned and this is definitely a
great option uh it's a well-structured Course and there are not many alternative affordable options
out there so this lets you tap into data analytics and see if this is something a good fit for you at
a very affordable cost instead of committing for something that is like seven thousand dollars or
eight thousand dollars when you're not even sure that data analytics is for you and yes there are
free material on YouTube and there are structured you can structure your own learning material and
but the thing is like if you are somebody who can come up with your own learning material
and create your own roadmap then you probably are already familiar with the data analytics
space and you don't even need to take this course the reality is that a lot of people who start in
data analytics they actually don't know where to get started so that's where a structured
approach somebody who has already figured out the roadmap could be super super helpful
um in terms of determining what they should learn next so this could actually set the foundation
for you to like continue your Learning Journey and get a certificate on top of it you can take
this course by itself which is about 39 a month or you can also consider Coursera plus which lets you
take hundreds of courses on coursera's website including Google's data analytics certificate
so that's also another option I'm gonna link that below as well so definitely consider it if you're
planning to take more than one course on Coursera Corsair plus could be a more more better way to
optimize your money when it comes to learning the last portion of this video is dedicated to
how to land a job with the certificate I really wanted to dedicate a large portion of this video
to this topic specifically because I think there are some misconceptions that people have that with
this certificate or any certificate in general people think that if you take any certificate it
recruiters will be after you you will be getting messages you'll be getting emailed and once you
finish the certificate or any other certificate and you don't get those callbacks and you're
wondering is the certificate worth it so here let me actually share from my personal story when I
started my career in the data science domain one of the things that my counselor told me is that at
the end of the four year every person is going to graduate with a degree and when you're looking for
a job the company is looking at candidate a and candidate B and candidate a has a degree candidate
B has a degree three candidate rate doesn't have any experience or projects candidate B has
some experience or projects who is the company going to pick are they going to pick candidate
a or candidate B of course they're going to pick candidate B so same applies here as we saw earlier
in the video they're about 1.5 million people who have enrolled in the certificate and possibly
have completed the certificate so everybody has enrolled in this certificate is going to complete
the certificate what are you going to do to stand out in the job market this certificate is not any
different from any of the degree program after you finish the certificate you actually have to
get more experience doing data analytics work to show that you can actually do the work once you
finish the certificate you actually now need to go and apply those skill set through various projects
so you can like start building your project portfolio and you can add those projects to
your resume to your GitHub or wherever you are showcasing your word so then the recruiters and
the hiring managers can see that you can actually do the work there are two major benefits to doing
this one when you do more projects when you get more hands-on experience you actually solidify
your skills your learning so basically you get to retain the knowledge for a longer period of
time when you actually do Hands-On work two you get to build your project portfolio so you can
show it to your recruiters to hiring managers you can highlight it on your GitHub on your resume
and you have something to talk about in those interview settings because when you have completed
multiple projects when those interviewers are asking questions you actually have something
to share so in terms of picking the project what I would suggest after you finish the certificate
focus on domain areas that you are interested in for example let's say if you want to get
into e-commerce then you would pick a domain area and you pick the data set and problems that you're
trying to solve are specific to the e-commerce something that our e-commerce would struggle
with for example let's say if you want to become a data analyst at Amazon that's your end goal in
this case you would focus on doing data analyst projects picking data set that is focused on
e-commerce solving e-commerce problems for example let's say you find a data set on tackle where the
the problem is that you need to find Trends in customers purchasing history and understand if
their seasonality and your job is to find Trends in the data build a dashboard and present to
business stakeholders so this is an example of one project so as you pick your project make sure that
you're highlighting different skills that the data analyst has for example this one was focused on
like finding Trends and building dashboard another project could be focused on like data cleaning
or data manipulation a third project could be focused on experimentation a b testing so kind
of like build your product portfolio that cover a variety of area of the data analyst domain so
you can show it on your portfolio so some of the resources that I'd like to share for free data set
is kaggle Google data search analytics video for uh finding problems to solve with data and only
once you have built your product portfolio start for interview prep I have mentioned
in so many other videos like interview prep is a completely different monster in in itself so you
need to practice you need to spend time learning to be able to not only once you get the call you
can actually do the interview successfully to land the job so some resources for for interview
prep that I love to use is lead code strata scratch Google also has a interview prep for
data analytics specifically it's called interview warm-up where they cover a variety of top families
and data analytics so by doing all of this this prepares you for the BL world for the job market
especially in today's world job market is pretty competitive and the better you can highlight your
skill set the better you can showcase that you know something is going to help you stand out in
the job market with this certificate or any other certificate anyways I said I wanted to dedicate a
big portion of this video to talking about how to land a job because that's one of the common
concerns that keeps coming up and I hope this portion of the video has clarified that for you
so let me know in comments your thoughts on the Google data analytics certificate program have
you taken that are you considering it if you have taken that what are your thoughts uh let me know
in comments and if you have successfully landed a job I would love to know please leave in comments
what did you do to help stand out because that could help somebody else who's watching this
video and they're curious about their learning about Google's data analytics certificate
and I completely forgot oh my God
I got this shirt out so this is the shirt that I wear which I actually recorded my
first Google data analytics video so we're gonna put that on quickly foreign [Music]