(rap music)
("Last Day" by Shallou)
- [Gary] They're build shops. - Yeah. Yeah, yeah, totally.
- [Gary] To me this is like out. - [Man] Yep.
- [Gary] For me just 'cause
I feel like I've really gone there mentally.
- [Man] Yep, yep.
- [Gary] Like I think once, to me...
I have to put myself in the best position to succeed.
If I don't think of myself as an investor,
if I just read the tea leaves of society
and deploy, I'll win.
At the end of the day from my perspective,
the world I live in, small little world,
this is a table that's completely naive to where the
consumer's attention actually lives.
I think about agencies that are doing 1 to 5 million and what we
can do for them versus what they can do for
themselves independent. - [Man] Yeah.
- [Gary] It's a one plus one equals eleven.
- [Man] Yeah. Totally agree.
- [Gary] Okay.
I'll let DRock take the fall.
I do like that. - [Other Tyler] Cool.
- How was Romania? - [Gary] Quick.
- Yeah.
("Underwater" by DigitalLuc)
- [Gary] I really wanted to edit.
- Stock boy. - [Gary] You love that part.
I wanted to take that part out.
That's what I wanted to edit out.
- How you doin'? - [Gary] Really well, brother.
We're really used it.
How's everything? - That is awesome.
- [Gary] That? - Yeah.
- [Gary] This artist is so good.
So whatever we're doing inefficiently is super
interesting to me and, there's two buckets,
inefficient, which I know how good you are at,
and offense.
Know whatever they're gonna wanna do,
I'm gonna slightly move it towards the upside of art.
- Yeah and they know and I talked them through.
- [Gary] Upside is this, right?
- [Marcus] Exactly we have to like,
regardless of anything, one we have to do what's gonna work
and then B, we're not doing this program,
we're setting the foundation but,
you know, one after this.
- [Gary] Okay. Everybody out.
- [Tyler] It's this. - [Gary] This, then?
- [Tyler] 7:45 HiQ. - [Gary] Yep.
- [Tyler] Call.
- [Gary] Then Andy. - Andy.
- [Gary] Then Phil. - Then Phil.
- [Gary] That's it. - Yeah.
- [Gary] Okay, yeah. Good, sounds good.
How are you? Good to see you.
- Jeff and Alan and Mark-- - [Gary] Yeah?
- all of them have been like we kinda need to get
together as a crew. - [Gary] Okay.
How are you my man? - [Man 2] Good, man.
- [Gary] It's really interesting,
you guys were talking I just had a guy by the name of
Erik Kastner in my office.
Erik Kastner was my first developer at Wine Library.
It was so emotional for me even like seven years,
day in, day out like this.
I didn't travel back then and then I haven't talked to him for
six or seven years and I reached out to him the other day random
and said hey, I want you to come and be my personal developer for
my chat bot, for my Alexa skills,
for all the stuff I want to go on the tech offense 'cause I got
everything on the content down but I don't have that tech
partner right now.
Hip hop really taught me that.
Hip hop, I'm 41, and I was really into hip hop and when
I was in high school,
hip hop was really hardcore,
you had to be a gangster.
Guys, as you guys know, made up their backstories to make it
seem like they came from tougher places 'cause you couldn't be
accepted the way you can now if you grew up in,
you know, I was thinking about 8 mile,
the last scene, right?
Clarence's parents, you know. (group laughter)
But it's interesting.
When it changed,
after Pac and Biggie got killed and people
were like fuck, let's talk more about like...
And it was happening a little bit before.
When it got into champagne and
it got into like polo shirts and
umbrellas, Bentley, right like,
when it got into a different thing.
When it was like oh my God,
all those kids thought that was cool.
And then when, I'll never forget it,
when I saw Lil Wayne start caring about skateboarding,
I was like okay something very weird's about to happen because,
yeah.
And you've seen it, right?
It's just in a totally different place.
And now entrepreneurs hold that pedestal.
- Yep.
- [Gary] Which I think is great.
I think a lot of you agree, right?
- Yep.
- [Gary] Now the key is to teach kids patience,
long game, self-awareness, doing it the right way.
You know, some kid sent me an email yesterday,
and he said, "You've changed my life because I grew up in a
"really shitty neighborhood and everybody taught me that
"hard work was for suckers."
And it really hit me, I read it like four times last night.
And he's like, "You know, hard work was frowned upon.
"That you had to find your way for the short move.
"The quick score, the angle.
"That you were good if you did that."
And it's really like already
I'm trying to manifest it in my content.
I'm like okay, I got to figure out what that means.
So, anyway, that's the answer.
That's a very long winded answer to you know what,
I can sit here and talk philosophy all I want,
but I'd rather do.
That's why entrepreneurship can save this thing because it's
real hard, real hard to become
Jerry Rice or Lil Wayne like real hard.
There's only so many slots.
But you can make $97,000 a year with your small little jam
business or SaaS business.
It's there.
It's that the long tail of ROI of building your business is so
much longer and that's why I'm excited that entrepreneurship is
winning culturally because a lot more kids are gonna build
$100,000 a year life for themselves than you know,
'cause it's feast or famine in athletics and hip hop.
Right?
("Underwater" by DigitalLuc)