How to design a sales funnel that converts. Designing a sales funnel is easy enough but
designing a sales funnel that converts that's a different story. So, today I want to share with you
my best tips and techniques for designing a sales funnel that actually converts into cash flow.
As we dive into the process of designing a sales funnel that converts. I want to first tell you the
mistakes that I made that most people make when designing a funnel and then I want to share with
you the two most important aspects of a funnel that you should always be checking for. And then, I
want to tell you a story of a client that I worked with and the one change she made that exploded her sales.
And lastly, I want to share with you the number one tool to build a sales funnel that
converts, let's get into it. Let's talk about the number one mistake that people make, I've made it,
lots of people made it when designing their funnel. I'm gonna share with you so that hopefully you
learn from our mistakes, you don't have to. The number one mistake is your hook or your headline
of your page is it engaging or does it fall flat. Honestly, this is the first impression for your audience.
You only have a few seconds to capture their attention and so the way that I recommend
writing a headline or a hook is to really peak their interest, really grab at their pain points,
and show them the huge benefit that you have to offer with whatever your product or service might be here.
Maybe it's something like, "Yay! without boo". Like, this really great thing without having to go
through this inconvenience and I'll share with you an example of exactly that. But let me first
tell you a story about one of my clients that she was going to create. We were working with her
on her funnel and she's in the MLM space network marketing multi-level marketing and she wanted to
create a lead magnet, an opt-in funnel, where people could sign up and learn more about multi-level marketing.
And so, she wanted to make it something like, "How to know if MLM is right for you?". Here's
the problem with that is first of all, people might not be solution aware. They might not know what
MLM is or they might know what it is and have objections to it thinking, "Well, that's not right
for me", or, "I've heard bad things about MLM", or just think like, "That's not what I want to get into."
So if they're not problem aware or solution aware. They might have that false belief that just brings
them away from it, they don't even look any further. In this example, she's giving the answer away in
the headline that they might feel like they don't need to opt-in. Because they know, "Okay, well
this person's saying that it's MLM. Maybe I'll go google a Friday YouTube video about it. Instead of
investing with my email address or time or investing money into it." So it's really
important that the hook or the headline of your funnel, your content, gives them this curiosity.
Intrigues them, so they actually want to move forward and take action. So let me show you the
after picture. She went from, "How to know if MLM is right for you?", to this. "How I made six figures
in six months without cold calling, hard-selling, or even leaving my house." You see how that one's
a little bit better? There's lots of benefits there right in the title, right in the headline. Lots of
opportunities to gain those benefits without the headaches or the inconveniences that the headline
kind of displays that picture of. So see how it was? "Yay! without boo." How to make six figures, yay.
in six months that's a great time span without cold calling, hard-selling, or even leaving my house.
See how those are inconveniences and if you put that together it's a pretty intriguing
hook if I do say so myself. So the headline promises a certain benefit in a certain time span
without having to go through these inconveniences. Now, that's just one example of a headline or a
hook but that's one that works really well. The other thing to keep in mind when it comes to
your headline or your hook is to use your proprietary terms, your own unique mechanisms. What's the
way that you are showing them that you're going to get them to the solution or solve their problem.
In a way that they can't just google or read in a book. Something that's going to connect
them directly to you. That this is something unique that only you teach and it's not that
you're reinventing the wheel but you're giving it your own name. Let me give you an example, I had a
client Wayne Lee he came to me when of course in 2020 things needed to change, he needed to bring
his business online. He used to travel all over performing on stages and hypnotizing people and
and coaching them through peak performance. He worked with celebrities and athletes and was
very well known in making great money but of course 2020 he needed to change his business.
So, we were helping him to build online courses and we started building him a challenge and with this
challenge he said, "You know, what I want to be able to coach people still through peak performance
and mindset. Why don't I do a mindset challenge?", and that's where I said, "You know what, people
can google mindset. They can look on YouTube for mindset. What's the thing that you can do
or the name that you can give it. That's unique, it's your own proprietary messaging." And so it took
some time but we finally came up with, "The 21 day subconscious reset challenge." Hopefully that just
piqued some interest that you're like, "What's that? I've never heard of that or this sounds intriguing."
And in addition to that, it was the 21 day subconscious reset challenge teaching his mental
end game activation system. His proprietary system. You can only get that from him. You can learn
mindset or peak performance in a google search, on a YouTube video, in a book. But this strategy alone,
if you want to learn this system you have to learn it from Wayne Lee and you have to do it by joining
this challenge. So see, how it shows that this is the only way, this is the only time that I can
find this solution from this person and it also creates this branding or a community around you.
Which is going to go so far to even get more conversions because you have people raving
about your systems. So think about maybe the techniques that you have already in your business
and if you've given them a proprietary technique or a unique mechanism and name that really sets
it apart from what might just be googleable. So now that I've shared this with you. What's a good
headline for one of your offers? If you want to brainstorm or tweak an existing headline.
Put in the comments below, I'd love to see it and share some ideas with each other. Next, let's talk
about the two most important aspects of a funnel that you should always be checking up on to make
sure that your sales funnel is converting. Number one, let's talk about considering your consumer's behavior.
When they come to a page they don't want to be overwhelmed and inundated with like a big
block of text. We want to make the page very clearly define and display what the offer is.
You want to show some nice photos that are aesthetically pleasing. Maybe a video, where they
can hear you or see the product or the service or social proof of other people this has worked for.
So make sure that your page like the design the functionality is engaging not overwhelming.
The second thing to keep in mind is that once you build your funnel it's not set it and forget it.
You don't make it you're like, "I'm done", and you walk away from it. You're always going to want
to be optimizing monitoring and split testing your funnel. So it's really important you actually have
in any sales funnel software you use. You should have a stats or analytics dashboard where you
can see. How many people are coming to the page? How many people are moving forward and they're
opting in, or they're purchasing, or how many people are coming to it and then leaving? We want to know
why are people leaving and that's where we're going to split test. Meaning we're going to
try different things. Maybe we try a different headline. Maybe we change the color of a button.
Maybe we put a different video on with a little bit of different messaging and that's always
important to keep an eye on. Even when you feel like you've gotten an amazing conversion rate
or opt-in rate there's always things that you can improve. Even if it's new social proof,
new testimonials that you can add to the page, or an updated picture. Keep an eye on that because that
could be the difference between six figures a year and seven figures a year. Before I share with you
the number one tool for building a sales funnel that converts. I noticed you haven't subscribed to
my channel yet. Go ahead press that red button, I'll wait. So you don't miss any of these future videos.
They're gonna help you with your sales funnels and selling even high ticket. There are multiple tools
that you can use for your sales funnels. There's also different integrations and softwares that
you can use for whatever platform you decide. But I'm going to share with you my favorite
one and why it's my favorite and that it's helped hundreds if not maybe over a thousand now people
to earn over a million dollars in their business by using the software, and that software is click funnels.
What I love about click funnels is the user-friendliness. It's a platform where you can
build your sales funnel it's really just dragged and drop. You put these content blocks into place.
They also have a ton of templates for you. The other thing that click funnels has built into it already
which I think is really cool is it integrates already with the other integrations that you need.
Maybe your email marketing software, your payment platforms, and so many others. And click funnels is
it is the category king when it comes to sales funnel software. What I also really love about
click funnels is it's not just the software they also provide you so much coaching and training.
So that you can have success with the software. When you get an account they actually have it's
almost like Netflix, they call it funnel flicks. Where there's training and coaching and not
just about building the tactical parts of the sales funnel. There's training on
copywriting, and messaging, and scripting, and videos, and mindset, you name it. So that the entrepreneurs
that are using this are the most set up for success and I mentioned before click funnels
has this kind of reward incentive. That when your funnel makes a million dollars they give you this
shiny plaque and they induct you into the two comma club. I actually have two of these awards
from using their software. So, it's an incredible community. They have events and trainings and
incredible entrepreneurs that also use this that become lifelong friends, connections, networking, and
I highly recommend using the software because it's helped my business grow to a multi-million dollar
business and many many others. Now that you know how to design a sales funnel that converts.
How about I take away the heavy lifting of building it from scratch. I'll take that off your shoulders
and I'm going to give you my converting funnel templates that have been proven to convert time
and time again. Not only that, I'm also going to give you a video training, several video trainings,
to show you how you can best use it, put into place, optimize it. So that you're set up for success.
You click the link below you can get those for free. My Jaxx share funnel templates, enjoy!