- Hey guys, Davie here, the founder of The Oodie.
Super excited for today's episode.
And action.
Last time I did an episode all about
how you can source the perfect product.
So now you've learned how to get the right product,
let's go through how are you gonna shoot
the perfect ad for it.
By the end of the episode,
we're gonna go through the theory
of what makes the perfect ad?
As well as show you how to shoot and edit
five types of ads that will convert.
Content is super important
and plays a big role in whether you're going to be able
to make paid marketing work.
The main mistake that I see on Facebook ads
is people using really polished images or videos
which don't actually educate customers.
You need to emotionally engage your customer
while explaining that you have a solution to their problem.
All while using a format that Facebook enjoys.
If you're in drop shipping,
you need a differentiate from your competitors
and shoot your own content.
Content is very easy to shoot yourself nowadays
thanks to iPhones.
It is also something that needs to be done
on a monthly basis.
So it's a great skill to learn to save yourself money.
First off, you're gonna do some research
on your competitors.
You can use programs like ads biopower, AdSpy
that let you see your competitors ads
and figure out what's working well.
There's heaps of options out there
that also have free trials.
So take advantage of that.
Note their cover frames, pace of video, transitions,
use of texts and the key shots they use.
Once you figure out how your competitors
are shooting their ads,
think about how to replicate key elements
or how you can make a better ad.
What can you fix?
Or do you have a better hook than them?
Speaking of hooks,
let's go through the basic elements that make up an ad.
Today, we'll use our hair thiickening kit
which is one of our products.
So there's basically four elements of a Facebook ad
that you need to nail.
First, the hook
which is essentially a really interesting fact
or something to get your audiences attention.
So the hair thiickening kit
that we're gonna talk about today
it's about talking how the root of thinning of the hair
actually happens at your scalp.
That shows that you understand the problem
and leads them into that you're having a solution next.
Next, you actually want to talk about
how your product solves that problem as a solution.
With the hair thiickening kit,
we talk about how there's a four-step process,
well thought out with proper ingredients
scientifically proven to help hair thickness.
Third, you want to add some social proof.
This can be done for user generated content
or talking about how many reviews
and purchases you already have.
Lucky, Thiicky is actually already selling.
So we do have lots of happy customers.
Fourth, you actually want to have a call-to-action
which is something like shop now or click the link.
Or you can have a bit of urgency, throw a bit of a sale.
All of these things when properly combined
can make a really powerful ad that people click through
and purchase right away.
When you're planning a shoot
you basically want to take some time to jot down
and brainstorm all of the elements of your product
that you'll be showcasing.
Before you go and do your shoot,
you really want to make a key shot list.
Almost plan out your day.
Otherwise key shots will be missed
and then you might not be able to highlight certain features
and benefits of your product.
Our key shot list today is one,
a hairdresser talking about the product.
Two, a happy customer talking about the product.
Three, we're just gonna get lots
of B-roll of a customer using the product.
This will give us a wide range of shots to work with
when we're in the editing stage.
Don't spend too much money on this content stage initially,
the product might not work.
You want to grab a friend and a family,
maybe a ring light, cheap from eBay and use your iPhone.
That's all your needs.
One thing that you might want is a lapel mic
that will really increase the quality of your audio
which is actually quite important.
But it's not essential.
Alrighty, let's grab a hair thiickening kit
and go shoot our first ad.
All right, I'm here with Travis,
the hairdresser who actually created
the hair thiickening kit.
We're in the salon which is a really
professional environment.
He's an authority on the topic.
So therefore, he's gonna walk us through the intro clip
which talks about the features, benefits
and also to create a bit of a hook.
(upbeat music)
So I'm gonna come in like this as you are speaking,
if I come too close and you're still speaking, don't stress.
I'm gonna come hand down bend and just move around a bit.
Basically, you know, introduce yourself.
Talk about like your, you know, an authority on the topic,
why you came up with the ingredients, how it actually works.
Just kind of give them a brief overview.
We'll refine it from there if we we stuff it up, okay?
- Hey guys my name is Travis
I have been a cosmetologist now for 11 years.
(upbeat music)
- So we're just gonna create a few transition shots.
Each of these shots will have like
a little bit of movement in them,
which makes it easier to go to the next frame.
It's less jarring on people's eyes.
So this is more of like a cinematic technique
which you can incorporate to just add some professionalism
to your video.
(upbeat music)
So we're just gonna get some static photos as well,
not just to upload on to Facebook by themselves
but we can actually turn them into a slide shot
that will add lot more complexity to it
and make them convert better.
(upbeat music)
Awesome.
I'm a little bit messy.
All right, we're back in my house now to get some shots
of the product actually in use.
And Kate has gonna model for us.
Let's go set up.
All right, we're gonna grab a final shot
that we're gonna use at the intro
to kind of catch her attention.
(upbeat music)
So open it, lift it up.
(upbeat music)
All right, so and Kate has actually used the kit now
and she's actually quite happy with the results.
So we're gonna get ahead to do what I like to call a
UGC video, which is User Generated Content.
So it works really well because it looks native
in the Facebook feed.
It's like your friend sharing a video,
a selfie kind of style video,
but it still runs through all the points,
all the features and benefits.
So we're just going to get and Kate to come
into a composition with natural light,
that's really important.
And they're going to come up here and just kind of talk
openly and honestly about the product.
So you can give them a little bit of a script
there's certain things that you want them to talk about.
But we're actually just gonna get Kate
to just talk about her experience using the product
which she is really happy with it.
That will make it authentic and fit into the Facebook feed.
So let's do it.
(upbeat music)
- All right, now we've got all of that footage
we're gonna go into the editing stage.
If you're new and you have no editing experience
you can try an app like Splice.
It's an app by GoPro,
you can try to put together the videos in sequence
and put a text overlay in there.
There's probably a few other simple editing tools out there
which require kind of no experience.
If anyone knows them,
make sure you check them in the comments.
The tool I use is Premiere Pro,
Final Cut Pro is awesome for Mac users as well.
I'm entirely self-taught
and it does require a bit of patience.
Alternatively, head to Upwork and just post a job.
You'll get a professional video editor
that can put the text overlays and quick frame changes.
The main thing when you are editing is just making sure
that first three seconds is really poppy
and catches their attention.
You want reasonably quick transitions
you don't want it to drag along.
Remember you're interrupting their Facebook feed,
make sure it's engaging and educational.
Alrighty, let's start editing these clips.
So first we're gonna start with just a simple
text-based video.
We need to make sure that the ratio is four to five.
So it takes up as much (mumbles)
as possible with some royalty free music.
You can go to a site like Art List
to find some actually really cool songs.
I'm gonna make a fast transition clip
with some of the movement shots that we got.
This is gonna be a more cinematic, entertaining video.
(upbeat music)
Next, we're gonna use the video of Travis
to create a really authoritative video.
We're still gonna use the customer shots
to create what's called B-roll.
We're gonna overlay these clips so Travis' voice
is still coming through.
This creates a seamless transition.
You might want to think about using captions in your video
because a lot of people actually watch it without audio.
Finally, we're gonna complete this UGC video.
Very little editing here.
We're just gonna put subtitles on it
and a very light underlay of music.
Now we're gonna just make a really quick meme,
something that you would see on a tumbler.
This again, will feel very native to the feed
and keep your cost of advertising down.
We're also gonna do a slideshow ad
with the pictures that we took.
This is easily done actually in the Facebook ad account
which we'll show you next week.
Just a really quick boomerang.
Again, it'll feel really native to the feed
and it's really satisfying with the packaging.
Alrighty, that will do us.
Let's watch them all and see how we feel about the product.
(upbeat music)
- I've been a cosmetologists now for 11 years.
I have a lot of clients that come in all the time
with the same problem.
And that is because they have finer hair, limp hair,
and they can't achieve the style that they're after.
And usually that's just because
of the products they're using.
So I saw a need for a necessity
for a shampoo range that achieves those goals for people.
Our products don't have any carbons, sulphurs
or silicons in them
thus giving the hair a very light feel.
Our four-step method is quite simple,
it is a Serum to start. The Serum you put on dry hair
and just rub that into the scalp, leave it for 10 minutes.
The shampoo, always shampoo twice in the shower as normal.
The conditioner is great,
it leaves the hair strong and shiny.
Again, for all different types of hair.
And your Thiicky Spray is the finishing product.
That's going to give you that volume,
that texture and that hydration protection
that you need to achieve the style of the whole day.
It's light, it's easy to use
and it's quick and simple.
Introducing you to the Thiicky Kit.
- This product is a savior.
Ever since I've dyed my hair I've been having
a lot of issues with my hair especially dryness
and split ends and limp hair.
After using this, it has just given
so much volume to my hair
it just feels so natural and so good.
It's just a four-step process that you have to follow.
It starts with applying the Serum on your scalp,
then you just wash up your hair with shampoo and conditioner
and the last step use Thiicky Spray.
Just spray it on your hair and it just looks
super salon-ready.
I'm so in love with this product right now.
If you have split ends and flat hair like me,
you should definitely give it a go.
And if you wanna buy your own kit,
there's a link in bio.
- Alrighty guys, today has been a crazy day
of shooting and editing.
Next week, we're gonna upload them to Facebook.
Let's recap what you've learned today.
You learned the four key elements of a Facebook ad,
the hook, the solution, the call-to-action and social proof.
You learned how to shoot ads cheaply using your iPhone.
Most importantly, you've created a variety of ads.
You've got a lot of options.
All of which are to educate
or emotionally connect with your customer.
This is gonna be essential when we upload it to Facebook
to ensure at least one of them convert for us.
Make sure you subscribe and if you have any questions
hit me up in the comment section.
I'll see you next week.
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