in this video you will discover seven
influencer platforms that you need to
know about to help skyrocket your
influencer marketing campaigns
influencer marketing can be incredibly
effective at helping you to reach new
customers and acquire new brand
loyalists it can also be a very slow
process but having the right tools at
hand can help to speed things up and
that's where influencer platforms come
in
[Music]
hi I'm Cathy rats feel creative before
we get started make sure you click the
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a new video to help you with your video
marketing now before we get into the
list I want to point out but we don't
necessarily think these platforms are
the de facto best platforms out there
but they are the platform's we think
every video marked and needs to be aware
of in order to fully explore their
options we wanted to include a little
something for everyone on our list so we
picked out a broad range of influence or
platforms
catering to different niches budgets and
target audiences all right that's enough
preamble let's jump into the list number
one aspire IQ aspire IQ is a
self-service influence a platform with
more than 150,000 influencers in their
database covering all the main social
platforms what we love about aspire IQ
is that they don't just help you to
connect with influencers they also help
with you to create the content for your
influencer campaign via their Creator
collaboration toolkit this makes a spire
IQ a great choice for agencies and
brands that want a little more control
over their campaign and that's not all
the platform also has a bunch of other
cool features like a performance
dashboard flexible influence a discovery
tool and quick match recommendations the
quick match recommendations feature uses
an AI powered engine to gather data on
influencers and pair them up with
suitable brands aspire IQ has three
different pricing options basic Pro and
Enterprise so you can probably find
something to suit your budget to get a
quote you need to speak with a member of
their team number two up fluence up
fluence is an influencer platform with
an enormous database of over 2.7 million
influencers spanning more than 250
industries they focus heavily on the
blogging industry so it's an especially
useful platform if you're looking to
collaborate with bloggers as part of
your campaign with up floats you can
access the two tools in one reach up and
publisher the format is a tool used to
find influencers you can use the search
function to find influencers by keyword
and filter the results based on plenty
of metric
then reach out to influencers that catch
your eye with just a few clicks
publisher allows influencers to come to
you you create the particulars of your
campaign and submit it to the community
for influencers to apply this allows you
to quickly connect with lots of bloggers
and writers who are ready to publish
your sponsored content on different
platforms and news outlets there are two
levels of service to choose from SMB and
agency SMB cost nine hundred and fifty
dollars per month and gets you access to
the shared database on one user account
for up to ten thousand searches per
month agency is a little pricier at
seventeen hundred and fifty dollars a
month but includes five user accounts
and up to one hundred thousand searches
per month
number three socialbakers what's great
about social Baker is that it can really
help you to know down your target
audience persona before you start your
campaign it was originally built as an
AI enabled social marketing tool that
analyzes data from social media
platforms like Facebook to find out who
your target audience is and what they're
all about
it then uses that to create a persona
map for your audience the platform uses
this persona map to troll through the 30
million influencers on their database
and pick out the ones that are most
likely to appeal to your customers then
recommend them to you to make things
even easier it also gives you instant
access to the data you need to vet those
influencers like their follower counts
engagement statistics recent content and
more you can even cross compare
different influencers using the inbuilt
comparison tool they have a basic
package with all the essentials that
starts from 180 pounds a month or 150
pounds a month if billed annually
however they also have a more complete
solution which requires a consultation
before getting a quote number for
famebit famebit is our top
recommendation if you're targeting a
younger audience
the influences on the famebit database
tend to be 20-somethings with a much
younger following it's also a great
platform if you're on a tighter budget
as it's much more affordable than many
other platforms you don't pay any
monthly subscription fees you only pay a
10% service fee per project so it's
great for smaller businesses
or any brand who plans on running a
one-off influencer campaign famebit
works differently than many other
platforms rather than reaching out to
influencers you list your own
sponsorship opportunities and let
content creators and influencers come to
you number five when flu intial web flu
ensure is another influencer platform
that does things differently it puts the
influencer not the brand in the driving
seat giving them access to the tools
needed to showcase what they can do to
the fullest web fluent or influencers
can create their own profile page
complete with portfolio pitch detail
proposals and build custom quotes to
send to brands this takes a lot of the
creative pressure off you and also gives
you access to dedicated influencers that
genuinely want to work at your brand
brands can join web potential for free
to take a look around but if you wish to
fully use the site and you will have to
pay a monthly subscription this can
start from fifty dollars but it all
depends on how many influencers you're
adding into your network number six
tracker this list wouldn't be complete
without mentioning tracker tracker is an
influencer platform that focuses on long
lasting influence that stretches beyond
your initial campaign they understand
that you can't just throw money at
influencers and expect your campaign to
be a success you have to earn that
success and build real relationships
with both your influencer and your
audiences to facilitate this they focus
on influencer relationship management
and to give you access to tools like a
listening stream which allows you to
listen in on what's happening on social
media and connect with your influencers
via social platforms at the perfect
moment tracker don't actively publicize
their pricing but other sources claim
that pricing starts at $499 a month with
a one-off setup training and support fee
of two and a half thousand dollars
number seven clear clear offers all of
the features that we've come to expect
from influencer platforms like
influencer search relationship
management tools campaign monitoring and
account management but all at a much
lower cost
you can try clear for free or you can
opt for their low cost start up plan at
just two hundred and fifty dollars per
month now this is a great option for
small
that don't need many searches and are
looking for something affordable they're
also fairly customer service focus then
work with some very big name brands
including the likes of coca-cola so
that's it
that concludes our list of the seven
influence of platforms that you need to
know about which influence of platform
is your favorite let us know in the
comments below and don't forget to hit
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videos just like this one if you need
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thanks for watching and bye for now