MILLIONS OF FANS, ARE MORE AND MORE AFFECTING WHAT YOU
BUY.
KATE SNOW HAS MORE.
>> Reporter: BEYOND
THE RUNWAY SHOWS HAND
MODELS OF NEW YORK AND
PARIS IS A WOMAN WHO
IS GIVING EVERYONE A
SHOT AT THE FASHION
WORLD SPOTLIGHT.
>> IN THE LAST DECADE
FASHION HAS REALLY
TRANSFORMED.
>> MORE PLAYFUL.
>> Reporter:
31-YEAR-OLD
ENTREPRENEUR AMBER HAS
BEEN CALLED THE QUEEN
BEE OF SOCIAL MEDIA
INFLUENCERS.
>> ACTUALLY LOOKS
TOTALLY GORGEOUS.
>> Reporter: ONLY
SEVEN YEARS AGO SHE
WAS A STRUGGLING
FASHION STYLIST.
>> ONE OF MY FRIENDS’
PARENTS SAID, OKAY,
YOU’RE GOING TO BE A
FASHION STYLIST BUT
HOW ARE YOU GOING TO
TILE WILL YOU SUPPORT
YOURSELF?
I REMEMBER THAT MAKING
ME SO MAD.
>> Reporter: AMBER
STARTED NOTICING HER
IMPECCABLE TASTE WOULD
INSPIRE FOLLOWERS
ONLINE AND EVENTUALLY
FASHION COMPANIES
WANTED TO SPONSOR HER.
TOGETHER WITH HER NOW
HUSBAND BAXTER THEY
DEVELOPED A COMPANY
WEAPONS OF MASS
DESTRUCTION REWARD
STYLE A WAY FOR SOCIAL
MEDIA TASTERS TO MAKE
MONEY BY PARTNERS WITH
ALL KINDS OF BRANDS,
THOSE RELATIONSHIPS
DRIVING $1 BILLION
WORTH OF SALES.
>> INFLUENCER WASN’T A
WORD WHEN WE STARTED
REWARD STYLE AND NOW
IT’S SOMETHING THAT
ALMOST EVERY MARKETER
IN THE WORLD IS
TALKING ABOUT.
>> Reporter: ONE OF
THE INFLUENCERS IS
58-YEAR-OLD KATHY
WILLIAMSON WHO
REINVENTED HERSELF
WITH HER BLOG CALLED
"THE MIDDLE PAGE."
>> JUST BECAUSE YOU’RE
A CERTAIN AGE YOU CAN
REINVENT YOURSELF,
AND -- AND TRY
SOMETHING NEW.
I MEAN, EVEN IF
IT’S -- EVEN IF IT
FAILS, TRY SOMETHING
NEW.
>> Reporter: AMBER’S
NETWORK IS NOW A BOOK,
"STORIES FROM THE
INFLUENCER NEXT DOOR"
HIGHLIGHTING THE
GROWING COMMUNITY OF
30,000 EVERYDAY
PEOPLE, MANY OF THEM
WOMEN.
>> THERE’S A REAL
DESIRE FOR THAT KIND
OF AUTHENTICITY AND
UNIQUE PERSONAL STYLE
THAT HAS EVOLVED OVER
THE LAST TEN YEARS.
>> Reporter: