[Music]
foreign
[Music]
hi i'm roger from intel
last year we introduced the art graphics
program and our commitment to delivering
high performance graphics hardware
software and services to gamers and
creators around the world
now arc is about applying a platform
approach to visual computing
for decades we've delivered generation
after generation of cpus that provide
computing horsepower for billions of
people around the world
we developed the original usb 1.0 in
1996
we drove industry adoption of wi-fi and
wireless laptops in the early 2000s and
we introduced the thunderbolt interface
over a decade ago
in partnership with the pc ecosystem we
developed the groundbreaking pci
architecture a standard that remains
central to our systems and device
chipsets more than 25 years later
we built a foundation in power efficient
integrated graphics that ships in the
majority of laptops today
from ultrabook to evo our focus has
always been platform level innovation
and now we've arrived at the next big
milestone completing the intel platform
with discrete graphics
[Music]
today we are officially launching our
intel art graphics family for laptops
these are the first discrete gpus to
launch from our arc a series products
for laptops desktops and workstations
this year
now we've built a strong foundation in
integrated graphics since 2019 we've
focused on graphics quadrupling game
performance in these platforms
arc 3 in laptops marks the next big step
in our journey doubling performance
again within similar thin and light form
factors
the first arc3 laptops are available now
followed by the more powerful arc 5 and
arc 7 products this summer
all art graphics platforms will include
a common architecture and advanced
feature set including directx 12
ultimate and hardware accelerated ai and
media engines
intel arc 3 products offer enhanced
1080p gaming and industry-leading
content creation in many of the same
thin and light form factors our
customers love
arc 5 and 7 products offer the same
advanced content creation capabilities
with higher graphics and compute
performance
all arc products start with our new xe
high performance graphics micro
architecture or xc hpg for short which
was engineered from the ground up for
gamers and creators
now we've packed a ton of great
technology into xchpg including powerful
xc cores with integrated ai engines that
we call xmx for accelerating ai
workloads like our upcoming xe ss
upscaling technology
and a new media engine that's tuned to
accelerate existing and future creator
workloads
every arc gpu offers full support for
directx 12 ultimate including hardware
accelerated ray tracing and arc in
conjunction with the 12th gen intel core
processors will be direct storage
capable
now we've partnered with game studios
around the world to ensure the next-gen
game titles are optimized for the arc
platform including wildly popular games
like eldon ring from bandai namco and
ghostwire tokyo from bethesda softworks
and many many more
the first wave vark3 laptops is
available now and will include two
initial product offerings the base a350m
for ultra thin designs and the a370m
for more performance and thin and light
designs
now let's look at the performance of the
a370m
these laptops will deliver over 60
frames per second at 1080p on a range of
popular titles
also for popular esports titles where
high refresh rates are often demanded
you can see that intel arc 3 delivers
over 90 frames per second
enabling competitive gaming on the go
and some of the most portable designs in
the industry
the titles here are all running on arc3
graphics
we're working with an ever expanding
list of game developers to ensure the
most popular titles deliver the best
possible experience on arc3 graphics
and coming this summer
arc 5 and arc 7 based laptops will be
packed with even more you'll get more xe
cores more fixed function ray tracing
acceleration more gddr6 memory and
ultimately more performance
they will also ship with a new
technology designed to deliver more
efficient performance which we call xe
super sampling known as xcss
most gaming laptops today have 1080p
displays but there's an increasing
demand for higher refresh rates and
higher resolutions within the same power
constrained laptop envelope
xcss is our solution
leveraging the power of arcs xmx ai
engines to deliver high performance ai
accelerated upscaling
here's a preview of xcss running on an
arc 7 graphics platform
this is dolman a soon-to-be-released
science fiction and horror role-playing
game
on the left is native gameplay rendered
at 1080p while on the right is xcss
enhanced gameplay upscale to 4k
as we zoom in focus on the shield and
the wall
notice the additional clarity and detail
that can be seen with intel xcss on the
right
with intel xcss you get better gameplay
at higher resolutions
xcss is coming this summer and will be
supported on all arca series products
at launch xcss will be enabled in more
than 20 games including the titles we
have listed here
we'll continue working with top game
studios this year to grow adoption of
this powerful and open ai upscaling
technology
we're excited by how ai can help gamers
get more from their systems but it
doesn't stop with gaming
artificial intelligence is transforming
how we work learn game and create from
removing background distractions and
video calls to speeding up content
creation workflows to making virtual
worlds more lifelike and engaging
we built intel arcs xmx ai acceleration
engines to power ai workloads now and in
the future
our ai engines have 16 times the compute
for ai inferencing operations when
compared to traditional gpu vector units
which can enable performance boosts in
many productivity gaming and creator
applications let's see an example
now most of us have personal videos
we've captured from years back using
older equipment
imagine if you could improve the quality
of these lower resolution videos so they
look great on today's 4k displays
topaz labs video enhance ai is an
application that leverages the power of
our xmx ai engine to help you do that
on the left is a grainy old family video
and on the right is the same video but
scaled up to 4k
you can see the ai denoiser and scaling
engine brings this old family memory
back to life
let's see how the power of ai works on
some other scenes in this historical
clip you can see the clarity and detail
that's been added to the rocket and
structure compared to the original
and finally even on more recent videos
with lower resolution video enhance ai
can improve the sharpness and detail of
the scene while scaling up the original
video
our xmx engines seamlessly accelerate
this compute intensive ai process to
give you amazing results in half the
time with the power of xmx this
upscaling is more than twice as fast as
integrated graphics alone
along with ai we built into our arc
products and advanced multimedia
processing engine
video creation collaboration and
streaming have exploded in recent years
impacting nearly all of our lives
and the landscape is rapidly changing
to provide some perspective on where the
industry is headed we invited matt frost
chairman of the alliance for open media
to share his unique point of view
sure happy to um as you said i'm matt
frost i'm a director of product
management at google
helping lead the team that develops
opium media technology like the av-1
video codec i'm also the chairman of the
board of the alliance for open media
with aom we bring together a group of
global leaders in online video services
devices chips and these are companies
like
not only google and intel but microsoft
apple
netflix samsung amazon cisco 10 cent
alibaba and they got together with the
goal of developing royalty-free
open-source media technologies for the
internet
and the first technology we produced was
a video codec called av-1 av-1 is a
next-generation video codec that
provides significant improvement over
previous generation technologies we can
capture and store the same quality using
20 to 30 percent less data or even
higher quality using the same amount of
data and when you compare with
technologies like ht264
we can offer 50 to 60 gains over those
technologies what that means is that you
can
store the video in a smaller file or
store higher resolution video using the
same size file and you can stream the
video uh
using fewer bits so with a more
efficient stream
the av-1 codec will be a game changer
for the future of video encoding and
streaming
arc supports acceleration for the
broadest set of video codecs and
standards and arc gpus are the first in
the industry to support hardware
accelerated av-1 decoding and encoding
direct hardware support for av-1
encoding and arc graphics provides a 50x
improvement in encoding speed versus
traditional software implementations
we're working with industry partners to
ensure that intel arc av-1 support is
available today in many of the most
popular media applications with broad
adoption expected this year
here's a quick preview of what av-1 can
do for game streamers
this is an example of av1 game streaming
using xsplit gamecaster versus
traditional h.264 game streaming this
game is called elden ring and both
streams have been captured in xsplit at
5 megabits per second as we pause you
can see how much more clarity there is
in the av-1 stream
look at the rock wall on the right and
the bush in the foreground you see more
detail in each of those areas
pausing again
look at the details here in the
background the trees the rock wall the
floor i think it's safe to say that
everything encoded with av1 looks better
look here at the blades of grass and you
can see on the right hand side that av1
looks sharper with less artifacts
intel arc is the world's first gpu to
offer av1 hardware accelerated encode
delivering smoother higher quality
streaming while consuming the same
internet bandwidth
while art graphics delivers impressive
3d ai and media capabilities for laptops
all elements of the mobile platform
should work well together to deliver the
best experience
this is why we developed intel deeplink
a collection of technologies supported
by every arc based mobile platform
with deep link arcgpus work seamlessly
with intel cpus and our integrated
graphics to boost performance for gaming
creating and streaming
it enables dynamic power sharing
intelligently distributing power across
the platform to increase application
performance up to 30 percent on creation
and compute intensive applications it
also includes hyper compute which
enables a significant speed up in ai
heavy applications
in the xmx video demo we showed you
earlier we saw an additional 24
performance improvement when we leverage
all available ai engines in the system
and through deep link's hyper encode
capability media engines from across the
platform work together to speed up video
encoding workloads by up to 60 percent
compared to the performance of just a
single gpu
deep link maximizes platform performance
through software and we've invested as
much into our software as the hardware
itself
we have a dedicated team focused on
delivering day zero game ready drivers
which you will be able to track in our
new arc control interface
it's an all-in-one hub that puts you in
full control of the arc experience
arc control includes custom performance
profiles built-in streaming a virtual
camera
integrated game on driver downloading
automatic game capture and a lot more it
also supports both intel iris and intel
arc gpus for a unified software
experience and no login is required
many of our first intel arc laptops will
be evo designs intel evo with our latest
12th gen intel core processors enable
you to get the most out of thin and
light machines with wi-fi 6 remarkable
responsiveness and battery life
the additional horsepower of intel art
graphics will unlock new and improved
gaming and creation capabilities within
these evo designs
the first arc design you can buy is
available for pre-order today the
samsung galaxy book 2 pro equipped with
arc 3 graphics this super thin evo
device comes equipped with a beautiful
oled screen for ultra portable content
creation
we've partnered with top manufacturers
to co-engineer an amazing lineup of
designs across the entire arc a series
family including several right here in
the studio
from thin and light premium laptops to
high performance gaming and content
creation machines we're excited to get
arc laptops into the hands of the
community
we know how much the community
experience matters
arc is more than just another piece of
hardware in your pc it's your portal to
play and create
working with our developer partners a
growing portfolio of intel optimized
games and multimedia applications will
be available to our customers through
special launch bundles
our arc community will have a steady
stream of contests and promotions such
as monthly loot drops and play to win
events
our goal is to deliver something new and
fun to the community every day of the
year
connect with us and join the
conversation on our insider's discord
we covered a lot in a short amount of
time and there is a lot more to share
please go to intel.com to learn all of
the details
arc graphics fuses a full directx 12
ultimate gaming experience with our most
advanced creator focus media and ai
engines combining hardware and software
to unleash the full laptop platform
and the first arc3 laptops are now
available for order while the arc 5 and
the arc 7 products will be available
this summer along with more platform
technologies like xcss and our upcoming
arcbase desktops and adding cards
thank you so much for joining us i think
i can speak for a lot of us here at
intel when i say it's been an incredibly
exciting journey so far and we are eager
to see arc products in the hands of
gamers and creators around the world
it's going to be a big year for art
graphics
before i go i want to share one more
thing with you
[Music]
you