Russel: OG Ma is not your typical streetwear plug.
She laces everyone up from Travis Scott to Playboi Carti with the latest drip.
We’re here at her store Unique Hype Collection in Chinatown, New York to find out why your
favorite rapper shops with her.
OG Ma: Wiz Khalifa, Playboi Carti, Travis Scott.
Kylie Jenner give me a flower, I so happy.
It’s a lot.
I like everybody, I like everyone.
Russel: And the love is mutual because OG Ma is one
of the most trusted sources of rare, and often expensive, pieces from brands like BAPE and
Supreme.
OG Ma: I like Supreme everything because it’s so
cute, so cool.
OG Ma: This is Supreme and LV collab.
It’s the first one.
It’s the first box hoodie.
My favorite box hoodie.
This is fire.
Russel: So how much does this cost OG Ma?
OG Ma: $7,000.
Russel: Oh my gosh.
Russel (VO): OG Ma moved from China to New York with her
two sons in 1992.
The family was one of the first to get into the streetwear resale business.
Brian: Unique Hype Collection started in 2006.
This is a family-run business, so I think it rings true when they say we work harder.
With her star-studded Instagram fit pics, it was OG Ma who became the face of the store.
Her nickname was given by a customer who was impressed with her knowledge of vintage, or
OG, items.
OG Ma: I ask him, “Why you call me OG Ma.”
He said, “Because you know OG SB, OG Supreme, OG Kaws.
You know everything OG.”
He call me OG.
And soon her name began to spread throughout the rap world.
OG Ma: Wiz Khalifa was the first one, 2014.
He bought a lot.
He bought Supreme jacket, Supreme T-shirt, box tee.
Despite the store’s celebrity traffic, OG Ma is quick to remember when each customer
visited and what they purchased.
OG Ma: Playboi Carti come here, bought a Supreme
T-shirt and a Supreme hoodie.
OG Ma: Travis Scott come to Unique Hype Collection,
Ithink 2016.
It's the first time.
He bought a Supreme box hoodie and then some Supreme T-shirt.
RUSSEL (VO): When I asked who had the most expensive shopping
spree at the store, OG Ma had a certain reggaeton star in mind.
OG Ma: I think J Balvin.
Everytime he come here, bought a lot.
Supreme T-shirts and the Supreme LV.
Brian: He came back actually asking OG Ma to take
a picture in his Maybach, and I thought that was super, super humbling.
And it was great.
In 2017, rapper Westside Gunn even made a song about OG Ma.
We got these dollar bills over here.
What are the hundred dollar bills on the wall?
OG Ma: They signed them right here.
Playboi Carti, and there, J. Balvin, Juice.
Russel: Juice WRLD, he got the skull and the broken
heart.
Russel (VO): OG Ma is known to turn visitors into repeat
customers.
However, Juice WRLD, who passed away in 2019, is someone she misses greatly.
OG Ma: Juice is a good guy.
Yeah, Juice come here interview.
He do the interview right here in the Unique Hype Collection.
Brian: Juice WRLD did a segment here, and he said
specifically that he would only do the segment at our store.
OG Ma: Juice, he come here, and it make me happy.
Brian: We found that a truly great experience because
Juice WRLD has been coming here as a customer before he even became famous.
He was considered more of a friend than actually a celebrity.
OG Ma: I know that Juice is a nice, is a good guy.
Yeah, I know that.
Brian: Rest in peace, Juice WRLD.
Russel: What do you think would look cool on me?
You gotta make me look like you.
OG Ma: This one.
Russel: This one?
Okay.
She went with the most hype item.
Let’s try it on.
OG Ma: I like this one because it’s a nice one
and this on the back..
OG Ma: There’s a big logo, Supreme logo
Russel: Would you say that this is, as you say, fire?
OG Ma: It’s fire!
Russel: How much does this one cost?
OG Ma: $1,100.
The most expensive item in the store is a Supreme Louis Vuitton Monogram Trunk with
a skateboard inside.
OG Ma: $100K right now for the market price.
RUSSEL (VO): Still, it’s not all about the money.
She learns the story behind each piece and grows attachments to certain items, meaning
not everything’s up for grabs.
Russel: Do you do some boxing?
What are these?
OG Ma: These are not for sale because this is limited,
I like that.
Russel: It’s a limited item.
OG Ma: Yeah, it’s the last one.
I keep that.
It’s a lot of people ask me, “Can I buy this?
Can I buy that?”
Nah, sorry this is my size.
I want to keep that.
Russel: From her knowledge of streetwear to the incredible
inventory,
it’s clear that rappers come back to Unique Hype Collection, not just for the clothes,
but for OG Ma.
I’m Russel Abad with Genius News bringing you the meaning and the knowledge behind the
music.
Russel: We gotta get a fit pic.
Russel: Cool.