hey what's up guys so i was working on
designs for mother's day
all morning and i came across one design
that i thought was pretty funny
on amazon it was near the top of page
one so you know it's selling really well
what i'm gonna do in this video is i'm
gonna show you the design because it is
really
funny i guess you could probably squint
and see it in this thumbnail behind me
if you look hard enough
but i'm going to show you the full
design in a second we're going to
analyze the
current bsr look at the sales
projections kind of guess where it may
end up this year
as it gets closer to mother's day and
we're gonna analyze uh
the data that's available from previous
years as far as the bsr history and kind
of look at how well it was selling then
and i'm gonna show you how i went about
creating a thousand
mother's day designs this morning i'm
gonna show it all in this video
sometimes i just feel inspired to talk
about what i was working on today
that's what i'm doing today again for
like the third day in a row so let's get
to it
[Music]
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all right so what was it two weeks ago
something like that week and a half i
don't know i'm losing track of time
but i recommended we start prepping for
mother's day
and i didn't take my own advice i think
i waited till about now to start doing
mother's day but for me you guys already
know i'm in tier 200 000 for amazon
merch
so what i really focus on doing is just
keeping uploads in the queue
until i max out my slots because i'm
going to tell you i'm going to tell you
something you already know but just a
reminder
the more online real estate you occupy
the more money you will make and those
slots that i'm not
filling up are making me zero dollars so
obviously i want to fill them
and uh figure out what's next after that
honestly i've got plenty of other stuff
i want to work on but
i always feel like if i've got unused
amazon merch slots that i'm doing
something wrong so
i spent this morning among other things
working on about a thousand
mother's day designs i'm gonna show you
exactly how i went about doing that
towards the end of this video in the
second half but i also just wanted to
show you that yes i did tell you
mother's day was coming
in top five niches of the week and today
while i was doing my research
um there was this one shirt that really
had me laughing and while i can't do
anything with it as far as like scaling
it out into multiple
similar designs the way i like to do i
can't just show you the design so
by the way you notice i always like to
remind you like from a design
perspective look how simple this is
this design says proud mother in big
bold letters and then underneath in kind
of smaller text it says
of a few dumbass kids it's it's funny i
mean the sales
speak for itself and i also just like
that as far as design goes
for this to be a bestseller text only
right and they did that contrast thing
where they choose
very specifically one shirt color right
they're not offering it in 10 different
colors
they said nope we're going to sell it on
the heather gray and we're going to put
black text and i like to remind you guys
when i see it because it is something
that i
see relatively often i mean not all the
time it is very specific but
it's something that i do see every now
and then amongst best sellers
now i mentioned that we're going to look
into some of the data available
for this product listing because it has
actually been on amazon for i think over
two years if i remember correctly yeah
so it looks like
by the way uh i can put a link in the
description to everything i'm going to
show you
so if you grab helium 10 and you don't
need to pay you can grab the free
version you do need to make an account
but you don't have to put a credit card
on file unless something changed
grab the free version of helium 10 and
then
log in and then when you go to a product
listing page on amazon you should see
underneath it
it loads in this chart that shows
historical bsr data this shows you
things like seasonality
of any product on amazon now it's a lot
more useful
if you're selling like fba products
which i do sell fba if you guys didn't
know that
i do have an fba business i don't talk
that much about it on youtube because
the youtube algorithm doesn't promote
those videos
as much as it does when i talk print on
demand so
uh but it's good for you know you can
see right here there's some seasonality
in this niche
uh right before this product was
initially listed on amazon
well right after i should say so i mean
it looked like it was it was listed
probably a couple weeks ahead of
mother's day in 2019 but it still
dropped down to a bsr of 18 700.
only weeks after being listed most
likely assuming that helium 10 was
measuring back then which they typically
do have data beyond then
then you can see the bsr kind of spikes
and every time you see like a jagged you
know
you see it on the incline and then it
drops then it inclines again drops
every time it drops that's typically one
sail when you see it go from really high
to really low and then back to really
high typically one sale
and it takes a lot of consecutive sales
to bring it down low
um you know and maintain a low level in
indicating higher sales velocity over
that short span of time
now if we and with the 18700 bsr back in
2019 that's probably
if i had to guess something in the range
of like five sales a day
five six seven sales a day now
twenty nine uh i almost said twenty
eighteen is if we're going backwards
so the first year was 2019 the second
year would then be 2020
and in 2020 last year this listing now
has a year
of data behind it and why does that
matter because the amazon algorithm
ultimate there's no you know i mean
there's no human behind the scenes
deciding in real time what ranks where
right this algorithm is determining
what should rank where based on what's
searched and you bet it you bet that
they
look at previous data okay this person
came to amazon they typed in these
keywords they clicked this listing
and then they checked out and added to
cart and purchased it
that signals to the algorithm hey if
someone searches that again maybe we
should show them this listing because it
just worked before
and what you get is obviously we went
from 18700 bsr in 2019
to now we have a year's worth of sales
data the next mother's day 2020
bsr 4512. now this could be in the range
i mean typically i just use jungle scout
to
find these actual projections and i i am
going to show you jungle scout
projection in a second
but since the bsr is is different right
we went from eighteen thousand seven
hundred
four thousand five hundred and then i'll
show you what it is right now in a
second
uh but my guess would be a bsr 4500
they're probably making like
30 sales a day 30 to 35 i guess 30 to 40
maybe let's say ballpark
um that could be on the lower end too by
the way um but anyways
they were making a lot of sales the
lowest i've ever had a shirt is i think
right around 2 400 bsr if i recall and
that was back in 2017
and i think i sold like 80 shirts in a
day on that day
so if i sold 80 at 24 then he probably
makes like 40 to 50 let's just say 40
sales
a day at 4 500. all right and uh
currently this is right behind me so i
can't really duck out the way i could
hide myself if you want
um the current bsr now is 44
933 and what's cool is we can guess
how many sales they're doing but since i
am a paid subscriber to the jungle scout
amazon research tool
which i really recommend if you're doing
amazon fba if you're doing print on
demand it's all good
i don't think you need to pay for this
thing but it projects
and this is you know according to a
study that they conducted but they're a
trustworthy company
uh they had people volunteer their data
and they found that jungle scout was the
most accurate tool
they found that at this bsr it's doing
about 15
sales a day and wait what bsr does it
say it's at yeah 47
539 so it says doing about 15 sales a
day
at this bsr generating 7 178
of monthly revenue now seeing that this
is doing 15 sales a day maybe we do need
to revise the
4500 but again over time this changes
as time moves forward more products are
in the catalog
and bsr represents how well something's
selling relative to other products in
that category
and if there's more products in the
category then a lower bsr carries more
significance
so what i'm really trying to say that's
a long-winded way of saying that like
4 500 bsr in 2015 was
less daily sales than it was in 2016
than it was in 2017 18 19 20
every year we move forward this bsr if
it's the same
represents most likely higher sales
velocity each year due to increased
competition
in the category so anyways currently
again just to reiterate it's saying that
this shirt is doing 15 sales a day
450 sales a month bringing in 7 178
and that is per the bsr right now so
again
this can easily change we can check back
in a week and we'll be another week
closer to mother's day and that bsr
could go from and i'm guessing this is
going to happen
47 000 probably down to like 10
000 and then as we get closer and closer
probably go down to like
4 000 again maybe even lower i'm just
guessing especially when i typed in like
mother's day shirt
and this thing was ranking near the top
it's just my guess so it's
it's poised it's positioned really well
heading into this major holiday
now oh just wanted to show you too they
have brand registry on their listing
they are not selling through amazon
merch they are selling through seller
central as
fbm actually does it say prime no it
does not say prime so this is also fbm
so that's worth noting
and this could be like a a solopreneur
this could be one guy that bought a
t-shirt printing machine
most likely that's not the case they
probably have some employees or at least
one employee
to do the printing i would imagine and
then maybe the other person handles the
digital side of things
but they have brand registry that's also
another feather in their cap
another check that they're doing
something right
and now let me just shift and really
quickly show you what i did this morning
so again mother's day is coming up i
worked on mother's day shirts because i
know
and by the way i put a slant on my
shirts i'm just reminding you
i put a slant on the shirts that it's
not tied to mother's day
everything that i created these designs
should see an increase in demand
around the holiday but also can easily
sell throughout the year because they're
not
complete it doesn't say mother's day on
the shirt put it that way
all right so i used vexels because i
always like to remind you
i don't think i'm that strong of a
graphic designer and even if i was it's
so much easier and faster to just come
to vexels
they have world-class graphic designers
i can download any of these things
and then pull them into in this case i
used photopia
you can open up psd and ai files so i
don't have illustrator
installed on my machine i can open the
ai file
in photopia.com and it works and i can
edit the layers
so these aren't just it probably looks
like they're just ready-made designs
they are but they aren't like you can
still go in and edit them however you
want so for
instance you could grab a design like
this proud mom of a 2021 graduate
and you could edit out graduate and have
it say something else
right you can warp this a lot of ways
you could say proud mom of
an insert whatever comes to mind you
know two great kids
three annoying kids what is the first
the design i showed you say
um you know you can take it a lot of
different ways so that's my
recommendation if you're not a strong
graphic designer or if you're short on
time
um real quick while it's on my mind guys
like just remember that in life this is
i'm getting off in a tangent here for
two seconds
in life i hate i hate when things are
boiled down to be like
binary in nature because most things are
more complicated and not just
one or zero black or white whatever but
in this case it is binary
you can either get something done or not
get something done so if using
vexils shaves off a ton of time and
allows you to get something done that
wouldn't have otherwise been done
then use vexels that's an easy decision
right so i'm just trying to say
think of these optimizations refine your
process
especially if you're just getting
started just like it's gonna you're
gonna have to
it's gonna suck for a little bit
initially but over time you keep
iterating through
it gets easier so just keep that in mind
all right so as i
was mentioning you can just grab one of
these designs when you download it you
get like a jpeg you get a png you get an
ai file
i pulled the ai file into photopia
because i wanted to do some edits that
were going to be a lot easier
if i could mess with the layers and then
from there
i used automate pod which is a chrome
extension that integrates with photopia
so that you can basically
upload a list of things like um
daughter sun so it could be like world's
best
mom to a daughter world's best best mom
to a son
i don't know things like that you can do
a lot with this um obviously i did a lot
with it because i
made a thousand designs so that's what i
did today guys i'll put a link to
everything in the description
everything that i just mentioned has
tutorials that accompany them i don't
want this video to go on forever i just
want to update you on what i did in my
day
and show you a really funny mother's day
design so thanks for watching
hit the like button subscribe if you're
interested check out my
print on demand full course there's a
link in the description shows you
everything i do step by
step as if you're looking over my
shoulder all day i put literally
everything in there nothing's hidden
and that's it guys thank you for
watching till the end i will see you
tomorrow
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you