Over the years, Mindvalley has published
thousands of programs and personal
growth. You can log into Mindvalley
Academy and see, literally, these
thousands of programs that we've put
together over the last 10 years of our
existence as a company, but we're going
to be making a really big shift. You see
these thousands of programs? Well, we're
going to be removing and discontinuing
90% of them. Now you may be
wondering "Why? Why would we kill 90%
of our legacy? Why would you
remove 90% of the programs in
Mindvalley Academy?"
Well, it's got to do with an obsession,
an obsession with quality. So while we have
put up thousands of programs over the
last decade, we notice that there about
15 programs that get the best phrase,
that create the best transformation with
our customers, and we asked ourselves
"What would happen if we stopped focusing
on a thousand programs, and just focused
on these 15 existing programs?" Plus, 15
new programs to create in the next year.
In short, what if Mindvalley just provided 30
different courses on personal growth?
And so began our obsession. We realized
that our community did not need 10
different meditation programs, you wanted
one, but you want that one program to be
outstanding, to be world-class, to be the
best that you could invest in for
yourself. So, we killed our store. There is
no longer a store in Mindvalley Academy,
and these 1000 programs that we
previously had, well more than 90%
of them will now be discontinued.
If you bought them in the past you can
still access them on Mindvalley home, but
no one else will ever be able to buy
them again in the future. We even
discontinued 90% of our
contracts with authors, because we want
to focus like a laser on simply the best
courses and the best authors, and take
what we're creating to a whole new level
of artistry. And so we made this promise
to ourselves, a promise for you, that
every program we create is going to be
the best of its kind on the planet. And
something remarkable happened when we
make this promise, the world's greatest
authors started coming to us, to
collaborate with us, to bring their
visions to life.
And so, coming to you in 2017 will be
some of the greatest teachers on the
planet, teaching on Mindvalley Academy,
from Robin Sharma, to Donna Eden, to Neale
Donald Walsch of "Conversations with God",
to Don Miguel Ruiz, who wrote some of the
greatest spiritual works of our
generation, to the legacy of Alan Watts,
and Jose Silva. All of these legendary
teachers are now collaborating with Mindvalley
to bring new visions of learning
and advancing human potential to the
world, but it's not just the best
teachers. We started assembling a team of
artists, creative directors designers,
learning curriculum experts, as well as
filmmakers, so that every course we
create going forth is of exceptional
quality, but most of all, technology. See,
in this personal growth space, in
education, we know that the majority of
courses that students enrolling never
get completed. You can look at these
large education websites, and they have
maybe a 10% completion rate.
Mindvalley's completion rate has been
significantly higher, but now we're
looking to skyrocket that to 80% to
90%, using new tools of
education, new types of software,
peer-to-peer learning methods, whole new
inventions in learning that we've been
investing in quietly with technology
teams around the world over the last 18
months, and all of this is coming to our
Academy soon. Now, we're not just talking
with the digital world, our vision goes so
much beyond just what you see on your
computer. So we are innovating new types
of events, festivals, we are even going to
be doing an experiment to create a new
type of university to compete with the
world's 4-year institutions. So, it's
going to be an exciting 2017. This
obsession has been,
I think, one of the most fun obsessions
I've had in my life, because it's giving
me new meaning to the work I do, it's
making me feel energized, getting out of
bed every morning and creating things
again, and it's bringing a whole new
energy to a company, but let me admit:
when we started doing this, it wasn't
easy, the first thing that happens when
we killed our storing,
90% percent of our products is that
our revenues plummeted, and for a while
we were even wondering if we were nuts,
that we were going to survive as a
company, but within less than half a year,
things started changing. As customers
started noticing new levels of quality,
new types of teachers, new technologies
emerging, our number of enroll students
start going higher, and higher, and higher,
and we've been hitting records ever
since. This has given us more capital to
fuel these investments, and we're doing
this for one reason. Mindvalley, along
with you guys, along with our team
members around the world, are looking to
create the world's greatest personal
growth revolution in human history in
the next decade. Now we know this isn't
gonna be easy, but we're gonna be doing
our best to get there, so you can expect
this: over the next 3 years, expect
the world's greatest teachers to come to
you on Mindvalley Academy. Expect
programs in courses that are designed at
whole new levels of education and
artistry. Expect artisan quality design,
documentary quality film making, the best
of its kind in the world to bring this
education to you. Look forward to
learning technologies that go way beyond
traditional media and create
500% better completion rates
in students, and significantly better
results. And expect a new type of event
model,that we're developing, that turns
cities into campuses, that we're looking
to bring to the world to compete with
aging 4-year university institutions.
So, it's going to be an exciting 2017,
and we can't wait to get these
projects out to the world, out to you.
We've already assembled a team of some 200
really inspired, motivated, brilliant
people from artists, to designers,
to technologist from 40 different countries
working everyday on this vision. It's a
vision to reform education for Humanity,
to help humanity get to its next level,
to move mankind to become a more
advanced species, and we cannot wait for
you to be part of this vision. So stay
tuned for a whole new Mindvalley
launching soon. Already in the coming
weeks and months you will begin to see
massive shifs and changes, one by one,
emerging on Mindvalley Academy as we
build up this new vision for the world.
Thank you for being part of our
community!