- Recently I've been getting a lot of questions
from people asking me hey Neil, what's your goal?
I see you on YouTube, I see you disrupting
the SEO industry with this tool called UberSuggest.
What's your plan?
There must been some alternative motive.
So I thought I would create a video
and answer all of these questions.
Hey everyone I'm Neil Patel and today I'm going to discuss
why I decided to disrupt the SEO industry
and my plans for 2020.
(upbeat music)
Before we get started, make sure you subscribe
to this channel and if you're on YouTube,
click the alert notification.
That way whenever I go live, you'll get notified.
I have a question for you.
How many of you feel that SEO is hard?
Like you've just done a ton of stuff,
you're not getting rankings.
You're paying for all this stuff
and no matter what you do, you just can't get results.
I've been there, I started out my career
trying to get my own site rankings
and I tried paying a ad agency to get results.
And they didn't provide results for me.
Eventually I created my own ad agency.
I have one called Neil Patel Digital
where we help companies like yours
get more traffic and rankings.
But here's the thing, I didn't decide to disrupt
the SEO industry to make money.
I really feel that the players in the space,
although they're smart and amazing
and they have amazing products and services,
there hasn't been much innovation.
It has nothing to do with the competitors,
there just hasn't been much innovation.
Think of it this way.
Technology has gotten so far, why aren't we using
machine learning and artificial intelligence
to make the SEO industry better?
I'll give you an example.
I met a guy named Ryan Graves.
Ryan Graves used to be the ex-CEO of Uber.
I met him when he was first starting out.
He came to Seattle, we were chatting a bit.
I don't know Ryan well at all, I'm not trying to claim that.
And Ryan had this service
that would get you a black town car really quick.
Eventually Uber released UberEats and all these new things.
And now Uber's even trying to make it where, hey,
you sit in a car, a flying car
and we'll take you to point A to point B.
They're making you eventually be able to go from
point A to point AB through a drone.
Heck, they're even making it where you can sit in a car
without a driver that gets you to point A to point B.
SEO's been around longer than Uber's been around,
but why is it that we're still doing links manually.
We're still writing content,
and we're doing all this stuff.
Why can't we use machine learning?
Why can't we use artificial intelligence?
See, my plan with Ubersuggest and all the tools out there
that I'm doing is why can't you put a simple JavaScript
on your site.
Because Google can pick up JavaScript and they can pick up
changes to your code through JavaScript.
So here's what I mean.
I can have you put a JavaScript on your site
and I can make changes to your HTML code
with you or for you with your approval.
I don't need FTP access or any of that.
In other words, through a JavaScript like Google Analytics,
that I put on your site, I can adjust your HTML,
still make your site load fast.
And change your site to be SEO compatible
and make you rank higher.
Why can't I read your search console data
with your approval, figure out what pages
need keyword adjustments, need title tag improvements
and automatically give you
five suggestions, you click the one you want.
Or even if you approve, automatically do it for you,
run split test, rank you higher.
Why can't I figure out who's linking to your competitors?
Figure out a email template to send them out
based on similar content that you have, with your approval,
email all of them or hit them up through their web forms
in an automated way and ask them to link to you.
Why can't I see who you link up to in your blog post
and hit them up automatically
and ask them to share your content.
Why can't a lot of this stuff be automated?
And in 2020, that is my goal,
is to automate SEO.
It's not going to be easy, I don't know how far I will get.
But that's what I'm trying to do.
I'm not just doing this because I believe hey,
we shouldn't have to pay for reports and basic information
that everyone's striving for.
I'm doing this because I believe there hasn't been enough
innovation in the industry and I'm looking to change that.
Some people will like it, some people will hate it.
Some people will say I can't do this.
Well I'll try, if it works, great.
Hopefully I'll benefit.
If it doesn't, at least I tried and I didn't give up.
So if you want to know more, leave a comment below
with any questions you have.
I'll be upfront, I'll answer it.
And hopefully, you'll get your answer
on why I'm trying to disrupt this industry.
At least when it comes to Ubersuggest
and what I'm trying to do.
And I don't just think that SEO's industry
is heading that way,
I think most of marketing's heading that way,
in which things could be automated.
Thank you for watching, I hope you enjoy this video.
Like it, share it, tell other people about it.
Thank you for watching.