sometimes to get an idea of a country's
culture the best place to start is the
place you find in every culture would
you ever pay a thousand years from as
Donald's burger even if the Bogue cave
did rats like an item jewelry look like
this this and this came with the manual
came with a premium bag and your very
own VIP seating in the store even if it
does look like that and even if the
burger was so exclusive and so limited
they'd have to plan a bank heist spiral
trip to McDonald's that night before in
order to actually get one I used to sit
dramatically in front of my mirror
holding a thousand yen and asking myself
those very same rhetorical questions
until just several weeks ago McDonald's
went ahead and released the jewelry set
a set that burgers so ridiculous
and so over the top that it straddled
the fine line between being pretty
amazing and just simply taking the piss
but then again McDonald's Japan already
quite good at doing that take a look at
this advert for dancing the crew in
which several customers decide to dance
around the mcdonald's with complete
disregard for health and safety at least
they're washing their hair who the
hell's this guy doesn't work
the jewelry burgers are three unique
burgers each costing one thousand yen
just for the burger alone just from the
merry-go-round no french fries and no
drink
they were the single most expensive item
ever for the meatballs anyway that's not
to say the burgers themselves weren't
that good take a look at the gold ring
pineapple bacon Monterey Jack cheese and
barbecue sauce the Black Diamond with
black truffle sauce Emmental cheese
grilled onions and mushrooms and the
last one the Ruby spark Teresa avocado
and pepper jack cheese but what was so
intriguing about the burgers was less
about the burgers themselves which would
rather than pressive but just about the
sheer unbridled exclusivity of each
burger and the wrapping of the burgers
themselves each item came gift-wrapped
like an item of jewelry hence the name
the jewelry set and came in the sort of
thick plastic bags you'd expect from an
Apple store a lot of that thousand yen
is actually on the wrapping and not so
much the burger the actual bag that the
burger came in is estimated to have cost
about 100 yen that's 100 yen you're
going to throw out a bag from McDonald's
and that's not exactly a collector's
item so even if you took the big
decision to go and buy one of the
special jewelry burgers your next
problem would actually be getting hold
of one because they're only sold in one
day of the week in a very limited time
span indeed the first time I went to go
and get one that sold out by mid day but
these McDonald's puts effort into his
promotions I always need a sad day would
come by making the dogs of boxing video
and that day is now the unboxing of the
burger so beside
it comes with a pretty little ribbon now
first the idiots does did we got like a
business we have a burger your wings and
fly to your dad I don't know what it is
that's what it looks like a burger yes
yeah how about I'm going to sprinkle ISM
yeah what would you give it out Ted not
a thousand in