Hi. I'm Gary from organicweb.com.au and I'm a Mailchimp pro partner. In this short video
I'm going to demonstrate how we can make really great looking buttons in Mailchimp itself very
quickly and easy we can make buttons that people want to click your recipients will want to click
I'm going to create a button similar to this button here
to show how simple it is I like this button because well it's colorful there's a call to
action that describes what happens see offer for example we won't use click now we'll go
learn more um book now something like that it's got an arrow which I love we'll add that
this is what we call pill shaped because of the rounded corners I guess
it's transparent in that it just has a line around it I really like that I like the black
background but it really it's up to you what color background you use but the button itself I
really like the only thing I don't like about this button and you won't be able to see this at home
this arrow has been added as an image the problem is if the person has images switched off
it shows this horrible block the thing is that's actually really simple to rectify and I'll show
you how we can add the button totally in Mailchimp so that it'll show even if images are turned off
for people so going into Mailchimp to add a button I'm in my campaign I'm going to click edit design
I'll go through the very basics initially but it's actually all very simple to be honest
I'm in the new email builder you might be in the classic but that's fine very similar I'll click
the plus to add my button I click button to add a button I can then change the text for example
such as learn more maybe what I would do is that I would then add a url where I want people to go
to when they click so if you have an event on eventbrite that would be the eventbrite
url where they can book maybe it's on your website that's up to you you can change the
text if you really want to there we go but let's go back and start replicating that
that button so what it is it's that rounded sort of shape and it's in color first of all
so as we're looking at the screen on the left hand side when we've clicked on the button block
if we scroll down of course we could make the button go to the left or the right
but this is what we're really concerned with here round you'll notice it slightly rounds
the corners but if I click pill there we go it's that sort of rounded shape
then what they've done and sorry I'm going backwards and forwards a bit I
hope I'm not making you dizzy they've made it a transparent background just outlined
so what they've done here is they've just clicked outlined there we go so we've got it outlined
uh, we've got an outline there so what we can do now is change the color I'm going to
materialpalette.com but but you could you would use your your brand colors and let's just make
it this purple color so to change the colors I can change the outline color by clicking button
and just paste in my corporate colors or my colors and I'll click the back
button so you can see it's now outlined to change the text well I just click text
I'll paste in the color and it could even be a different color
nice and easy if you wanted to change the block background color you can
I mean there are if you want to change the whole background of your email they're
different places to do it but if you just wanted this block to be a different color
we could click on a different color or paste in a different color that's absolutely fine
I'll just go back to white however and there it is so very similar very similar to that one and by
the way you can change with the margins and so on to change to make it smaller and so on but let's
add something I won't actually I'll make it more more colorful I guess by adding a different
icon but they've added an arrow and as I said to you they added an arrow as an image and the
problem is if images don't low load we have that problem where we have that horrible little square
what many people don't know and it's actually just so so simple is we can just add an emoji
and even an an arrow emoji so I'll just click the space where I want to add it I'll go to
emojipedia.org in this case but you can get your emoji somewhere else there's plenty of websites
and whatever whatever emoji I want so I could have typed in here arrow for example
and chosen an arrow and then they're just lots and lots and lots of different ones but in this case
let's just for some color let's add this heart with arrow so I click on heart with arrow and
what I want to do is copy copy the emoji come back to Mailchimp and quite simply just paste the emoji
into into my button so there we go there we go nice and simple really great looking button I can
go further I can add more emojis if I really want to let's add let's add I don't know a cow face
I'll copy that come back to Mailchimp and I can add that wherever I want to
there it is now this button will show even if images are turned off so perfectly safe
to do we can make really great looking buttons by just playing
with those different colors with the alignments and so on the styles and just adding some emojis
and emojis aren't considered images so they do load when images don't load.
Please like this video please subscribe to my channel. My name is Gary from organicweb.com.au