Hey It’s Carl Kwan here, so in this video I’m going to talk about an easy three step
method to awesome presentation content and I'm going to talk about that right after this.
So why is this so important to you?
Now, one thing really critical for you to remember is that people do not want to listen
to your presentation because they have a lot of better things to do.
For example, they got to work, they got to do Facebook, Twitter, Email, whatever…
they're distracted.
And by them listening to you, they're hoping to get some kind of value from you.
So you have to make sure you give it to them so that they pay attention, remember what
you said and take action.
So let's get started…
Get a pen and paper and write down the very first thing here.
Number one, first of all, write down the goal of your presentation.
What do you want to have happen at the end of the presentation?
Now this could also be the title or headline for your presentation.
What this does is that it will give you some kind of direction for your presentation and
all the other stuff that's to follow in the content creation.
Second thing, think about your audience, who they are, what position they are in, what
their role is, what their social status is.
But more importantly think about their desires, their fears, their problems, their pain, things
that are keeping them up at night, things that they are constantly thinking about, things
that they are worrying about.
Think about what they want to hear and not what you want to say.
And make sure you write down all of these things on some kind of paper or you can use
Evernote like I do.
The next thing to do is to go deeper, talk about the consequences they are experiencing
because of those desires that they have, because of their fears, because of their problems,
their pain, the things that are keeping them up at night, the stuff that they are thinking
about and the stuff that they're worrying about.
What are the deeper consequences?
What are things that are not so obvious to you or maybe even to them that is happening
to them because of that situation that they're feeling?
Third, your stuff…
The points that you want to make related to what they want to hear, ok, write this stuff
down.
Now, how does your stuff relate to the audience’s desires, their pains, their fears, their problem…
you know, the problems… and the things that are keeping them up at night and of course
what they are thinking about and what they're worrying about.
Write that stuff down and talk about the benefits of what you have, what you’re going to talk
about, related to your audience.
Talk about what will happen to them because of what you are presenting.
Now the next part of this is to make sure that you are providing evidence and examples
so that you can use those to prove the points that you've made in the prior parts of your
presentation.
And of course you're going to want to talk about some kind of action or take away point
or some kind of point for them to remember.
Now why does all this work?
It’s because you're hitting them psychologically, you're speaking directly to them.
As humans we are only interested in ourselves.
Yep, okay, big secret…
We are all interested in our own problems and what you’re gonna do is you're going
to offer a way for them to achieve their desires, to overcome their fears, to overcome their
pain, overcome their problem and get past the things that are keeping them up at night,
that they're constantly thinking about and that they're constantly worrying about.
So that is a three step method for you to create awesome presentation content.
Make sure you take those and apply those to your next presentation.
If you have any questions, then please feel free to leave a comment below or you can also
contact us at presentationexpressions@gmail.com.
Thank you very much, talk to you again soon.
Bye-bye.