- Hi guys, Neil Waterhouse.
We got a windy day today,
so apologies for any wind noise.
Anyway, this week's video is about how to sell more on eBay,
buy choosing an eBay username which attracts buyers
instead of pushing them away.
Over the last 20 plus years
we split tested a gazillion names
and over and over we see the names
that get the most sales
are the names which give the feeling
of trust and confidence.
And trust and confidence is a feeling.
We see the same patterns over and over.
Buyers want to purchase from sellers
which give the feeling of trust and confidence.
And it's not hard to do this as I'll show you in this video.
Your Ebay username is very important
if you are, or wish to be, a full time seller on eBay.
Having the wrong name can cost you thousands of dollars
every month from lost sales.
Your user name should give buyers
the feeling of trust and confidence,
not a feeling of cheap and nasty.
Put yourself in the shoes of an eBay buyer.
Let's say the buyer wants to purchase,
say, a toner cartridge for their printer.
The buyer searches eBay
and sees two sellers selling the identical toner cartridges.
And both sellers are selling them at the identical price.
One eBay seller has a username of, say, A Reject Store
or Variety Store.
And the other seller has a name like, say, David Jones.
Which seller do you think most buyers are going to choose
when everything else is equal?
From our split testing of usernames
over the last 20 plus years,
most people prefer to purchase from a seller
which gives them the feeling of trust and confidence.
In the land of bricks and mortar stores,
popular names that give a feeling of trust and confidence,
say in Australia, are David Jones.
In America, Nordstrom, in the UK, Harrods.
These names gives most people the feeling
of trust and confidence.
Names that for most people do not give
are names like A Reject Shop, A Discount Store,
A Variety Store, A Bazaar, or A $2 Shop.
Now, whatever eBay username you have now, get it surveyed.
It costs you nothing to do this.
To get your eBay username surveyed,
simply get a half a dozen of your family and friends
and ask them if your eBay username
gives them the feeling of trust and confidence.
Ask them to give you an honest answer
and tell them not to worry about hurting your feelings.
Tell them it's very important they give you an honest answer
as you want to sell more on eBay.
Now, if they come back
and say that your eBay username
does give them the feeling of trust and confidence, awesome!
But if it doesn't, simply change your eBay username.
eBay allows you to change username at any time.
However, you can only change it once every 30 days.
So the question always comes up.
How do I choose an eBay username,
which gives the feeling of trust and confidence?
And don't forget,
you can use the same username for your website,
if you own a website as well.
Now there's many methods, but here's a simple method.
Now, it sounds crazy,
but we've split tested this strategy a gazillion times
over the last 20 plus years.
Now to cut a long story short,
Westerners trust European names.
Simply go to an online German or European dictionary
and scroll through it until you see a name
which gives you the feeling of trust and confidence.
The crazy thing is
even if the translation from say German back into English
is, say, dog's breakfast, it does not matter.
People trust European names,
especially if the word has an umlaut,
i.e. the two dots above a letter.
And then again, after you chosen your new username,
get it surveyed again.
Now another big bonus of this European word strategy
is quite often the domain name for that word is available.
So if you wish to also set up a website with the same name,
this strategy can save you a lot of time
trying to find me by username and website
which are both available.
In last week's video,
which was about how to sell more on eBay
by doubling your click-through rates
I talked about getting a logo created
for your eBay username for $5.
Now, before you get that logo created,
you want to make sure that you have an eBay username,
which you have surveyed,
and it gives a feeling of trust and confidence.
If you missed that video, I'll put a link below.
That's all for this week.
I hope this video helped you
with how to sell more on eBay
by improving your eBay username.
Please scroll down and leave me a comment below.
While you're there make sure you hit the subscribe button
to the channel that teaches how anyone
can make a full time living from their home
using eBay and Amazon.
Until next week, stay safe.
List more, sell more!
This is Neil Waterhouse.