what's up guys in the past i had done
some youtube videos where we kind of
took an in-depth look
at various merch by amazon accounts that
were for sale on empire flippers which
is a place where you can sell your
online business and merge by amazon it
is an online business now it's a little
bit of a weird one because
as we hopefully all know like we're
creating these product listings but on
the front end they are sold by amazon so
um you know and even if you sell through
seller central we really are kind of
beholden to amazon's rules but at least
with seller central
like we
have a little bit more ownership over
the uh the online real estate as i like
to call it and with amazon merch it's a
little bit less than that uh but that
being said the money that you make
through a merch by amazon account is
real uh and it's you know it is a
business right so anyways you can sell
it on empire flippers and we've taken an
in-depth look at some of these accounts
that are fetching crazy price tags like
this one for instance uh behind me that
i screenshotted it was for sale for 1.67
million now it's up to 1.7 million and
here we are again you would think um
that they'd be paying me or something
like hey hey ryan uh can you do another
video and share my uh my account that's
for sale unfortunately i have no clue
who owns this account and nobody's
paying me to say this but in this video
i just want to take a second look at you
know this account and ones like it
and see what exactly it is
that they are all doing
uh this similarity that they share and
let's kind of learn from it and see if
we can work it into our approach for
merch by amazon all right so let's get
started
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so this specific merch by amazon listing
is my favorite to revisit on empire
flippers i can drop a link to it in the
description too in case you want to
check it out
you can see here the list price went up
to 1.7 million
and the one thing that i really wanted
to highlight in this video specifically
that i think is
shared amongst
pretty much all of the like top top tier
merch by amazon accounts
and i don't even mean when i say tier i
don't mean your actual tier i just mean
by income
and what i really want to highlight is
is really this right here
because it's independent of what tier
you're in
it's that they very often
are making uh i don't want to say
majority because they're saying you know
26.5 percent but they're making a ton of
money from very few listings
so what does that really mean it means
that you know they've got a handful of
you know let's just say shirts it's most
likely shirts right the demand for
shirts is definitely the highest amongst
all the product types
but they'll have a pocket
of products
that are just soaking up massive market
share like they're probably rank one
on some very valuable keywords uh for
instance like
let's just
what came to mind first was like funny
cat shirt you know what i mean funny cat
shirt someone types it in on amazon
somebody's gonna be the organic rank one
and that person's making money hand over
fist now it's extremely competitive in
those spaces and you know you're not
guaranteed to always be number one but
how do you get there in the first place
uh it could be a little bit of luck but
it's most likely that you very intently
decided to spend money and probably
operate at a loss for a long time
running ads trying to rank on a specific
subset of extremely valuable keywords
and isn't it kind of weird that like
where you rank ultimately drives you
more sales so like you could have like
the 10th best design
on amazon on those keywords but if you
rank number one you'll probably make
more money and more sales than the other
the other nine
um and that's not necessarily always
true but like it is true to an extent
because
well for one
uh you know as you scroll down a page
you see the the listings that are at the
top first and if one of them catches
your eye and you click it and you never
scroll to row two or row three
row two and row three might not even
exist and if you're not on page one i
mean come on now you don't exist
um you know you exist but you really
who's going to page two and page three
on amazon on google et cetera nobody so
the thing that we really
should be
noting in our heads
is that almost guarantee
ads are being used because it's really
hard to make a dent
in the really competitive niches where
you know 10 best sellers
can make about a quarter of your
earnings and a quarter of your earnings
on this account is like
you know what's 59 000 times uh 0.25
59 000 times 0.2 it was a 2.26 right
that's 15 300 a month
okay so 26.5 yeah it's about 15 500 a
month
from ten shirts ten
if you think about it if you think
everything is created equal then that
means that if you're in tier ten right
now
you could be generating fifteen thousand
five hundred dollars from those ten
listings right and you wouldn't need any
more of course it doesn't typically work
out that way and um it's not that it
isn't possible but
what's a lot more likely and we know
that they're doing quite a bit of
advertising because you can see here on
the
on the 58 900 in monthly revenue forty
thousand five hundred eighty eight is uh
kept as profit so if we do forty
thousand five eighty eight divided by
fifty eight nine oh two
uh roughly
thirty one percent
of their um
31 of their monthly revenue
is
given back to amazon in the form of ad
spend which by the way amazon absolutely
loves
because think about it amazon is
literally making money for nothing every
time you advertise on their website uh
they're getting something for nothing
like they're mon they're literally
monetizing online real estate people was
talking about like making money buying
metaverse real estate well how about
like launching a website and selling
people the ability to
show up slightly higher on the page
and making money hand over fist billions
of dollars uh if you're amazon like
that's pretty impressive and you don't
need the metaverse for that you need
just real life i guess the internet's
not really real life but at the same
time it basically is such a deeply
intertwined part of our real life these
days uh that it kind of is right
uh you don't need a vr headset
to get there
oh anyways i'm getting off track so just
we need to just be cognizant of this
right what's the point of this video
it's just i'm not telling you to
necessarily do anything right now it
doesn't always have to be like immediate
action oriented
this should just like let it resonate in
your head um i'm a big fan in life in
general
of not just assuming that like i'm the
smartest and i know what's best i like
to and with regard to anything i'm
saying this like
i like to look at what's working and
learn from people that are doing it
better than me right
like it doesn't have to be a guessing
game and i'm saying apply this to
anything in life like we're talking
about amazon merch right now but like it
applies to almost everything if
somebody's doing it better than you
and it's publicly visible go look study
what are they doing right and in this
case you know this dude is doing or this
person is doing you know almost 60k a
month in revenue 40k profit i want to
know what they're doing and you know if
they're spending 18 000 a month on ads
then do we really need to guess
that you know the way that they got 10
best sellers to make up 26.5 15 500 a
month
in sales do we really need to guess of
course they're using ads they have to be
in a competitive space because for you
know what's what's uh
15 500 divided by 10
i should have been able to do that math
in my head now that i look at it but
that's one thousand five hundred fifty
dollars a month in sales
per shirt and i'm sure it's it's
probably tiered but you know roughly on
average amongst that top ten
fifteen hundred dollars a month
per shirt
right which is more than a lot of us
make you know per month you know
fortunately i'm above that now per month
but like it takes time to get there guys
and like like what i what i've found
myself saying a lot recently i've had
some one-on-one calls and whatnot is
that uh you know even if you suck at
amazon merch i'm trying to be funny when
i say this right but like you can
honestly be awful at it you can suck at
it but if you just show up
and don't give up and keep grinding
you will continue to make sales you will
continue to continue to tear up you will
continue to fill those slots and you
will continue to make more sales as a
function of having those slots filled
and you will continue
to increase what i like to see as
dollars per day
your your passive repetitive reliable
uh passive income and it will continue
to go up right and everything from the
past will be passive if you want to
continue scaling it moving forward of
course there's going to be some active
uh manual work
involved but hey i mean learn to love it
right like it's not the worst job in the
world to sell t-shirts online right it's
not that hard either so um you know i
like think of it as getting something
for nothing and i like to have fun with
it like i've got my tv up here if i want
to get some uploads or some designs done
i just put on a show that i like put on
netflix and uh get to work so guys
that's what i wanted to cover in this
video let me know your thoughts like are
you you know anti-advertising um
it's advertising is just a little bit
more than what's required therefore a
bunch of people won't do it because in
life in general people tend to just do
and this is me making generalizations
and you know like generalizations i
don't it doesn't mean that it's a
definitive sure thing it just is what it
is like
you know you can disagree but let's be
honest most people they do the minimum
they do what's expected
and running ads is not required
right
it's not the minimum
and it is more than what's expected
therefore the vast majority of people
will never run ads therefore if you run
ads
you are separating yourself from the
pack
you know you're you're doing something
you you have a little bit of an edge at
least over those that aren't using ads
now there's various ways to advertise
and the way that they're advertising in
this one it's a little bit different
than
the bare minimum way that i think
everybody should advertise which is the
uh i call it the lowball bidding
strategy but um anyways guys i have
other videos on that on my channel by
the way you can go check that out if
you're a subscriber you probably already
know what i'm talking about but
i'm gonna wrap the video here
i hope that you know we all took
something away from this video and
that's that if we really want to uh be
up there with the big boys we're going
to need to like actually run some very
uh specific like pointed advertising
campaigns and actually like i for sure
at some point maybe in the next month
hopefully i've got a lot of travel
coming up but i'm going to do some
videos on like this type of advertising
where we get like very specific and we
kind of adhere to all the best practices
as they relate to running advertising
campaigns on amazon in general not just
merch by amazon this would apply to like
fba kdp et cetera uh and i'm gonna do it
i don't know when but i'm definitely
gonna do it at some point in the next
month so make sure you're subscribed
right i'm doing this i'm doing this for
free right so you got nothing to lose
click that little subscribe button and
i'll see you guys at the next video
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