- I'm gonna give you three reasons
why you might not be getting views on your YouTube shorts
and I'm gonna tell you what Mr. Beast had to say
about why he's making shorts in landscape mode
because you're supposed to make them vertically.
I had the chance to ask him directly
about what his strategy is and he told me
so make sure you stick around to the end of the video
because I'm gonna get into that.
So let's go ahead and jump right into the first reason
why you might have been getting views
on your YouTube shorts, but be warned
that this might sting a little bit.
So put on your big boy pants, put on your big girl pants
or put on your shorts and let's get into it.
(beep)
The audience is just not responding
to the shorts that you're uploading.
The YouTube algorithm follows the audience.
YouTube says this directly
and every single time you upload a piece of content.
We had a normal video on your channel
or a short YouTube starts to test that video
out with different audiences.
Well, as soon as you upload that short
if those audiences do not respond positively to your short,
they stop testing that out
because they get negative signals
that people are not interested.
And when this happens, your shorts don't surface
and they don't end up in the short shelf.
And if they do end up in the short shelf
and they don't perform well
they're either they get taken out of the short shelf
and then they don't surface even more.
So, the first reason is people are just not responding
to what you're making, but I'm gonna give you some tips
on how you can improve that,
to get people to watch your shorts.
Now, YouTube shorts is short form content.
And when it comes to short form content
if you notice all the shorts that are successful
if you look at all the Tik Tok videos
or Instagram reels that are successful
most of them have very fast paced.
Editing the hook at the beginning is incredibly strong
because you have to pull the viewer in immediately.
You have seconds to pull them in and get them interested.
So you have to make interesting videos.
So be aware of your pacing
make better edits, make your hook
at the beginning of the video, incredibly strong
it could be a verbal hook.
It could be a visual hook, whatever it is,
it has to pull them in.
And here's something that a lot of people
are not talking about.
And that's the YouTube specifically recommends
that shorts are 15 seconds long.
That's right.
15 seconds long.
And I know you're saying, okay
but I can upload a 60 second short.
And yes, you can, even though the shorts camera
does allow you to shoot 15 seconds,
that should be key.
But YouTube also allows you to upload up to 60 seconds
but they say, even with both of those,
the ideal length is 15 seconds
to make sure that people watch your short in its entirety.
Let me say that again.
YouTube recommends that your shorts are 15 seconds long.
So it's possible that your shorts are entirely way too long
and people are just not completing your shorts.
And that's a negative signal to YouTube.
So shrink it down.
Focus on your hook, focus on your editing,
focus on your pacing and shrink that short down to a good 15
or 20 seconds, make it snappy and make it interesting.
And the second reason why you might not be getting views
on your YouTube shorts
is simply because you haven't given it enough time yet.
Some people upload shorts
and it goes directly into the short shelf
that's gonna be based on performance,
some channels take days, some channels take weeks,
some channels even take up to a month.
There's a lot of variables of play here,
including video performance.
If you upload your video and it doesn't do well
out of the gate, YouTube might come back around
and test that out later with some other audiences
and there you might see a spike
as a positive signals going off to YouTube
then they might put it in the short shelf.
So be patient.
If we've learn nothing else has creators on YouTube,
it's that YouTube is a marathon.
It is not a sprint.
And this also applies to YouTube shorts.
And in case you don't know,
the short shelf is where all of the traffic is.
If you hear people talking
about they're having explosive growth with YouTube shorts,
it's because they're short is ending up in the short shelf.
And I talked about this in a previous video,
my last video actually,
and I'm gonna put a link to that down
in the description as well
and at the end of this video
where I answer a lot of questions about YouTube shorts
and go into this in more detail,
so make sure you check that out.
The next reason why you might not be getting views
on YouTube shorts and what Mr. Beast is doing,
it's all kind of tied in together.
The first thing I wanna mention
is that a lot of people are putting the wrong hashtag.
I see people putting hashtag short,
when it's actually plural, hashtag shorts.
So make sure that your hashtag is correct
but I do wanna mention
that if you have a banger of a short,
it's not gonna matter if you have hashtags or not
because a great video will still end up in the short shelf
if it's vertical and under 60 seconds.
And this is a two for one tip
because it ties into Mr. Beast and what he's doing.
I see a lot of people uploading horizontal shorts.
That's a mistake.
You don't wanna upload horizontal shorts.
You wanna upload vertical shorts
if you want it to go into the short shelf.
And you're saying, okay Dee
but Mr. Beast is making horizontal shorts.
What is going on there?
And you're right, Mr. Beast is making horizontal shorts
and when he pulled me up on stage
and clubhouse to ask the question, I asked him directly
why are you making horizontal YouTube shorts?
What is your strategy there?
And he said, he's just testing it out.
He's testing out horizontal shorts,
he's testing vertical shorts,
and he's also testing the time, he's testing eight seconds,
10 seconds, 15 seconds, 20 seconds.
It's Mr. Beast and Daryl leaves.
And what they do is they test everything
because they want to completely optimize
every piece of content that they're uploading.
But, I've seen a lot of people looking at what he's doing
and they're thinking that, that's how you do it.
And they're uploading horizontal shorts
and that's never gonna end up in the short shelf.
So don't make horizontal shorts, don't copy Mr. Beast.
He could literally upload anything,
including a potato just sitting on a table
and he would get a million views.
He has the viewership, he has a community.
He has the name and brand recognition
that we don't have a smaller creators.
So don't do what he's doing.
He's testing things out.
He's trying all sorts of different things.
Make sure you upload your shorts vertically.
And if you wanna deep dive even further into this
tap on the video that's showing on the screen right now,
this is the video that I made
where I answer your questions about YouTube shorts
and I go into more detail about some of this stuff.
So, click on that, watch this
and I'll see you in the next video.