All the fancy new tactics in the world don’t mean much if they’re not based on a solid
foundation and well thought out digital marketing strategy.
This is because the number of times you post, the social media channels you use, or the
content you create are all completely irrelevant if you don’t have the right market, message,
and mindset in place.
Which is why on today’s episode we’re talking all about setting you up for success
by creating an effective digital marketing strategy.
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show.
Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
Marketing without strategy is kind of like gambling.
Sure it could work, and sometimes it does, but the odds are against you, and the chances
of success are slim.
This is why so many business owners and entrepreneurs complain about how marketing just plain old
doesn’t work for them.
But the reality is that while they may have followed a certain tactic, tip, or tool right
down to the letter, if it wasn’t based on key foundational marketing concepts then they
were destined to fail right from the start.
And it’s not their fault.
The industry was designed to hype up the latest, greatest, and shiniest new object and appeals
directly to the entrepreneur who’s always looking for the next best thing, the next
competitive advantage, or the next new tactic that will solve all their problems and answer
their marketing prayers.
But here’s the reality.
Almost any tool, tactic, or tip can, and does work.
This is why you see so many others getting such great results with almost every strategy
out there from paid traffic, to content marketing, to social, email, SEO, funnels, and pretty
much everything else under the sun.
But the reason some fail while others succeed has little to do with the tactic, but everything
to do with the strategy behind it.
So now that we’ve got that covered, let’s dive in to how to create a digital marketing
strategy in your business.
The first step in creating an effective digital marketing strategy comes down to mindset and
how you approach your marketing, and your business.
I strongly, firmly, almost evangelically believe that your goal as a business owner or entrepreneur
is to aim to be the best in your market.
Now “best” can mean any number of different things including the fastest, nicest, cleanest,
most polite, most beautiful, most fun, or whatever, but you should aim to dominate in
at least one of these areas.
Next, you should aim to become your customers most trusted advisor, a strategy that Jay
Abraham calls the Strategy of Preeminence.
When you become the go-to and most trusted source for information regarding your industry,
more customers, revenue, and market share are sure to follow.
Finally, you should aim to make your marketing valuable in and of itself.
Which means that even if someone doesn’t do business with you today, they still walked
away with a tremendous amount of value and a good feeling about you and your company.
The next step in creating a digital marketing strategy is to clearly identify your target
market and ideal customer or client.
The better you’re able to describe exactly who it is you’re trying to serve the more
effective all of your future marketing efforts will be.
When identifying and describing your target market you should include demographic details
like age, gender, occupation or job title, geographic details like where they live right
down to the neighborhood if you have a local business, and psychographic variables such
as their interests, likes, and behaviours.
The better you understand your market the better you’ll be able to make them feel
understood, which takes us right into the next point.
As we just covered, the better you understand your target market the better you’ll be
able to make them feel understood.
And that’s what marketing is all about.
Making your ideal customer or client feel heard, valued, and cared for.
Marketing is far less about you, and far more about how to connect with your customers by
uncovering and solving their most pressing pains and problems.
If you can find a way to do this while at the same time demonstrating how your business
is best positioned to solve their problems for them, you’ve got a winning combination.
Without a doubt, choosing the right media option is the area I see business owners and
entrepreneurs struggle with most.
And understandably too.
After all, there are an overwhelming amount of options to choose from when trying to decide
how to connect with customers and effectively communicate your value online.
This is also where most people start, which explains the suboptimal results and terrible
return on investments so many complain about.
This is because choosing the right media for your business shouldn’t be done until after
you’ve clearly identified your market and clarified your message.
Once that’s done choosing the 1, 2, or maybe even 3 tools that will have the greatest impact
and provide the greatest return on investment becomes a whole lot easier and far more effective.
So thanks so much for watching.
If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, and if
you have any questions, comments or suggestions for a future video, be sure to leave them
in the comments section below.
If you’d like more content like this, then be sure to download your free copy of “The
One Page Marketing Plan” by visiting adamerhart.com/plan which will not only give you a great free
resource but will also give you insider access to my best tips, tricks, and strategies that
I don’t share anywhere else.
Take care for now, and I’ll catch you next time on The Modern Marketing Show.