whether a fast food junkie or a health fanatic most of you have visited a mcdonald's restaurant
at least once in your lifetime there's no way to escape the golden arches but what made this burger
chain so successful well here are 10 reasons why mcdonald's has been in business for so
long mcdonald's embraced technology i'm printing a jamie oliver stick design he tweeted this morning
with technology constantly evolving it can be hard for some companies to keep up
which may lead to their methods of service being outdated and lacking the efficiency
that comes with embracing modern solutions however mcdonald's has proven themselves to
be a business that enjoys taking on tech as they hold equity stakes in several technology companies
they've used these acquisitions to their advantage incorporating futuristic inventions such as ai
into their drive-throughs and automated order kiosks you've probably noticed in recent years
that mcdonald's has been adding touch screen kiosks inside their outlets for quick and easy
ordering similar to the self-checkouts you'd see in target or walmart this is a prime example of
how mcdonald's is embracing change not only on the corporate level but in ways that even the most
casual customer will be able to notice they've also made it possible to give potential employees
access to applications through amazon alexa and google assistant making it easier to complete a
process that is sometimes tedious for people who are looking for a job so far this easy application
process is only available in a few countries but mcdonald's has plans to expand it further
and make it even easier for people worldwide to work at one of their restaurant franchises
i got a message for all of them hey shake and bake mcds can sell you on more than one item
you said ever wish mcdonald's chicken mcnuggets for more fire emoji fire emoji chili emoji chili
emoji one of the vital and often overlooked parts of running a business is being able to sell not
only one but multiple items in tandem with one another by selling more than one item to each
customer mcdonald's is able to get more money from each customer to keep their business afloat
you might not think much about upgrading your meal from a simple sandwich to a combo with fries and a
drink but that simple upgrade shows how mcdonald's is managing to cross sell their menu items
encouraging you to spend a little bit more for what seems to be a great deal the mcdonald's combo
may seem like a part of everyday life who doesn't want to upgrade to add fries in a drink but the
combo itself is a way for mcdonald's to sell you items that you likely wouldn't have bought if the
option wasn't available hi welcome to mcdonald's mad take your order please would you like fries
with that how about mcdonald's takes risks i volunteer as tribute it can be a bit scary to
risk money on a bold new menu item but mcdonald's hasn't shied away from doing so in the past always
looking for the next big thing mcdonald's has made a few risky decisions concerning their menu that
have actually turned out to be beneficial for their entire brand with their original
menu consisting only of hamburgers cheeseburgers fries shakes and soft drinks items like chicken
mcnuggets or the filet of fish were considered big changes from what they originally served
and mcdonald's has since seen massive success with these new additions these risks don't always pay
off however with unforgettable disasters such as the mclobster or mcpizza making history as some
of mcdonald's biggest flops there are bound to be a few bad apples in the bunch luckily
mcdonald's have been able to pick themselves back up from these failures and try try again
besides publicity on the commercial failure of these items isn't going to put much of a dent in
mcdonald's reputation seeing as they always have several other successful items for customers to
choose from if anything these risks gone wrong only offer this global powerhouse more publicity
not bad matter of fact is the best burger i've had in years they've been consistent
so good part of the reason why mcdonald's has a universal appeal is the fact that things
stay pretty much the same with each location no matter where in the world you are whether it's
new york city paris or hong kong you're likely to get a similar experience at each and every
mcdonald's location you visit this is likely because mcdonald's has a system to ensure that
all mcdonald's franchises know how to run the business properly alongside specific protocols
and safety measures that are similar within each mcdonald's franchise mcdonald's has even set up
a hamburger university where potential franchise owners can learn the ropes of owning a mcdonald's
restaurant of their own franchising tycoon and one of the pillars that is responsible for the success
of the golden arches ray kroc insisted that potential franchise owners have a special training
program that taught his motto of quality service cleanliness and value this seems to have worked in
the restaurant's favor as mcdonald's has become a favorite for customers of all ages because of the
rigid consistency that exists in every location people know exactly what to expect when they pull
up to the drive-through window which is one of the most important factors in maintaining a successful
business through maintaining consistency with what matters most across each and every franchise
location mcdonald's has managed to build a nearly impenetrable foundation that won't be cracking
anytime soon come and get them making fast food and experience make your morning a little better
alongside the actual food products branding and marketing is key in maintaining a strong
customer base and mcdonald's knows exactly how to keep customers coming back for more with the
golden arches being a universally recognizable symbol mcdonald's knows how to brand themselves
in a way that will make them stand out no matter where they're located not only that their branding
hasn't changed all that much in their 65 years of business meaning that it often has a nostalgic tie
to those who grew up eating mcdonald's whenever we see a kid order a happy meal we can't help but
remember the joy that came with getting one when we were kids which is a great way for mcdonald's
to keep an emotional tie to their customers people who have built a more emotional relationship with
mcdonald's as a brand due to childhood nostalgia are more likely to continue returning to the
restaurant which helps mcdonald's maintain strong customer loyalty mcdonald's universally
appealing branding and emotional connection to many of our childhoods are part of what
will continue to make them a successful company for years to come you have your own mcdonald's
no way mcdonald's is always innovating meanwhile your competition is innovating
any business person would agree that coming up with new ways to solve problems and making the
customers experience more efficient and enjoyable is key in order to maintain a successful business
especially in the food industry though this may sound counterintuitive when pitted against the
consistency mentioned earlier mcdonald's has mastered the art of keeping their core values
and aesthetics the same while still coming up with fresh new ideas that customers in different
areas can enjoy from specialized machines that make drive through service quicker to creative
menu options that differ by location mcdonald's has mastered how to innovate the inner workings of
their restaurants to maintain a well-oiled machine that operates on a global scale that isn't to say
they haven't had their shortcomings though with what appears to be endless articles highlighting
the shortcomings of mcdonald's there's always room for improvement however it seems like mcdonald's
has a track record of taking note of what works and what doesn't as they've always been willing
to take their customers feedback into account and fix what may not be working as well as it should
a great example of this occurred in 1975 when a group of soldiers lamented that they weren't
able to leave their vehicles when wearing their fatigues but still wanted mcdonald's taking their
problem into consideration mcdonald's came up with a perfect fix adding a drive-through the
first mcdonald's drive-thru was in arizona but other franchises quickly followed in its footsteps
adding the new and convenient idea to their own restaurants mcdonald's ability to problem-solve
quickly to offer a better customer service experience is part of what has made them
so successful for more than 60 years i'm gonna take you out today you're really not my type
mcd's employees learn vital skills yeah there's some people here to see you mcdonald's is often
a lot of people's first ever job which can hold a lot of weight for people who are learning the
ropes of the food industry though a job in the kitchen at mcdonald's doesn't seem very glamorous
a lot of the people who started at mcdonald's have ended up going on to great careers city mcdonald's
as the place where they learned the fundamental etiquette that comes with entering the workforce
a congresswoman from ohio marcia fudge describes how mcdonald's gave her the problem-solving skills
and thick skin she needed in order to succeed not only in the mcdonald's kitchen but in politics
mcdonald's also allows leadership roles in their restaurants to give each employee the opportunity
to succeed a former mcdonald's store manager who has since gone on to work under former president
george bush recalls that during his time at the restaurant chain he would pay close attention
to how each employee worked at their position and would oftentimes move them to one area or
another if it meant they would succeed more in a certain spot the willingness mcdonald's
shows for its personnel to succeed are part of what makes it such a good company to start
working for and part of the reason why they've maintained a track record as being a great first
job for teenagers and young adults you all forgot the most important thing teamwork
employees can earn their way to the top i'll have the big mac please great joy but nothing beats two
cheeseburgers with secret sauce since mcdonald's employees are encouraged by their managers to
do what will make them the most successful it should come as no surprise that mcdonald's allows
employees to work their way up to bigger positions if they do well a whopping 40 of mcdonald's
executives started off as kitchen employees but were rewarded for their dedication and hard work
and eventually moved up to mcdonald's corporate sphere not only does this motivate employees at
mcdonald's franchises to do their best work it also reduces turnover meaning that mcdonald's
doesn't lose as many employees annually by using this system not only that but the fact that many
of the corporate execs have started out flipping burgers means they know the company inside and out
and allows them to understand the experiences that come with being in the customer service industry
with consistent efforts being made to emphasize their core values both in restaurants and on
the corporate level each mcdonald's employee knows what they're working for this means that no matter
the position on the mcdonald's job hierarchy workers can feel like they share an important
vision that unifies them and allows them to work together harmoniously i've been controlling
animals since i was six they know how to deal with controversy this guy could be it all right
like any other fast food chain mcdonald's has been involved in their fair share of controversy and
negative press luckily they have always taken a professional approach when addressing the
public's concerns and have even changed their methods in order to keep their customers happy
a great example of this was when environmental activists in the 1980s discussed how food that
was packaged for mcdonald's wasn't good for the planet they claimed that the processes involved
in production and packaging of food products was contributing to the destruction of rainforests
a common critique of many big fast food companies mcdonald's took initiative to
address the situation by establishing a global environment commitment in 1990 which listed the
ways in which mcdonald's would be changing some protocols in order to reduce waste protect natural
resources that are at risk of being depleted and encouraging their customers to do their part in
protecting the earth as a result more than 80 percent of mcdonald's packaging is now made
from renewable material which has made a big difference in the restaurant's environmental
footprint being such a big company means that mcdonald's has certain responsibilities to uphold
and they have always been more than willing to address their customers concerns and
take the big steps to improve you can buy beer at mcdonald's mcdonald's gives back
there's nothing like good clean business and a little monkey business with companies as big as
mcdonald's most people expect them to use their massive profits to give back to communities in
need and they've definitely delivered the most notable of their philanthropic endeavors is the
ronald mcdonald house charities which helps keep families with sick children together with more
than 7 000 ronald mcdonald houses worldwide this charity is making a difference on a global scale
however mcdonald's didn't stop there they've also made waves with their college scholarships
which have helped numerous potential students attend college who may not have had the funds
to do so on their own these programs are just a few of the ways that mcdonald's gives back
to those in need which has made them appear as a lot more than just a company in the public
eye companies like mcdonald's are often so big that they appear more like machines than they do
humans but the fact that mcdonald's is offering so much help to these communities shows the humanity
behind such a huge corporation not only that but showing the same values as their customers will
help maintain a loyal and vocal customer base helping the company relate and maintain sales
creating an emotional bond with customers is key in order to keep them coming back to your business
and mcdonald's has managed to do this while also doing good for the world in the process
this makes philanthropy not only important for those in need but also a necessary step for large
companies in order to keep up their good business practices order up more by tapping that screen
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