>>> YOU'RE WATCHING THE SUPER BOWL LV PREGAME SHOW ON CBS.
[ APPLAUSE ] >> HELLO.
HELLO AND WELCOME TO THE SUPER BOWL.
4 HOURS OF TELEVISION FOR 11 MINUTES OF ACTION.
I AM JAMES, NO NOT THAT ONE, BROWN.
AND JOINING ME AS ALWAYS ARE, BOOMER ESIASON.
>> EXCITED TO BE HERE. >> COACH, BILL COWHER.
>> AHH. >> FORMER WHITE HOUSE NATE
BURLESON. >> OKAY.
>> AND THE GREAT PHIL SIMMS. >> DO WE NEED THIS MANY HOSTS?
>> AS EVERYONE'S KNOWS, THIS YEAR HAS BEEN ANYTHING BUT
NORMAL, THE PANDEMIC, RACIAL AND POLITICAL DIVISIONS, ARMIE
HAMMER. [ LAUGHTER ]
BUT TODAY WE COME TOGETHER IN A SPIRIT OF UNITY TO WATCH
FOOTBALL. AND MURDER BILLIONS OF CHICKENS
FOR THEIR DELICIOUS WINGS. >> I WING TO THAT.
[ LAUGHTER ] >> THAT IS RIGHT.
THE LEAGUE ALSO DEALT WITH SO MANY COVID RESTRICTIONS THIS
YEAR BUT WITH HARD WORK AND VIGILANCE WE WERE ABLE TO GET
THROUGH THE SEASON WITH ONLY 700 CASES.
BUT, AGAIN, TODAY IS ALL ABOUT POSITIVITY.
>> WELL, EXCEPT IN TERMS OF TEST RESULTS, AND THE NFL, IF YOU
TEST POSITIVE THEY'RE GOING TO ASK YOU TO COVER YOUR MOUTH WITH
A PLAY CHART. [ LAUGHTER ]
>> AND YOU KNOW WHO'S DOING THE COVID RESTRICTIONS MORE THAN
ANYONE THIS WEEKS IS THE TAMPA BAY'S FAMOUS PROSTITUTES.
>> DUDE! TODAY, AGAIN, IS ABOUT
INCLUSIVITY AND WE ARE OFFERING A VARIETY OF VIEWING
EXPERIENCES. EARLIER WE SHOWED HIGHLIGHTS
WITH A LITTLE NICKELODEON TWIST. INCLUDING -- INCLUDING A FEW
GRUESOME INJURIES. >> THE GAME IS ALSO BEING
SIMULCAST ON THE BRAVO NETWORK WHERE IT'S HOSTED BY ANDY COHEN
AND INSTEAD OF THE "SUPER BOWL," IT'S CALLED "OLD HAG VERSUS
THE YOUNG SLUT." >> THAT'S RIGHT.
THAT'S RIGHT. AND IF THE PUPPY BOWL ISN'T YOUR
THING FLIP OVER TO THE HALLMARK CHANNEL FOR THEIR ORIGINAL MOVIE
"THE WOMAN WHO MARRIED HER CAT." >> AND THIS IS INTERESTING, THE
CAT TURNS OUT TO BE SANTA'S SON. >> WOW.
VERY COOL, BOOM. NOW, THIS YEAR WE WANT ALL
VIEWERS TO FEEL WELCOME, APPRECIATED AND SEEN.
>> AND TO REFLECT THE IMPORTANCE OF THIS MOMENT IN HISTORY YOU'LL
SEE IMPASSIONED COMMERCIALS. THIS ONE ALMOST BROUGHT ME TO
TEARS. >> IN THESE TIMES WHAT YOU STAND
FOR MATTERS MORE THAN EVER. WE'VE LEARNED ONCE AGAIN THAT
FREEDOM ISN'T FREE. BUT WE MUST ALWAYS STRIVE TO
EQUALITY, AND WE MUST ALWAYS REACH FOR --
CHEEZ-ITS. CHEEZ-ITS, HISTORICALLY
DELICIOUS. [ LAUGHTER ]
>> OOH, WOW. TRULY INSPIRING.
>> WHAT THE HELL? >> THAT THAT WAS A COMMERCIAL
FOR CHEESE-ITS. >> REALLY MAKES YOU THINK.
>> RIGHT, BUT, LOOK. DON'T WORRY.
AH. TO BALANCE OUT THE SO-CALLED
PROGRESSIVE ADS WE'RE AIRING SOME WITH A MORE CONSERVATIVE
SLANT, LIKE THIS ONE. ♪♪♪
>> AT PAPA JOHN'S WE KNOW YOU WANT REAL INGREDIENTS.
NO ADDITIVES, NO PRESERVATIVES AND NO CHILD SEX TRAFFIC IN THE
BASEMENT. SORRY, DEMOCRATS.
YOU'LL HAVE TO GET YOUR CHILD SEX PIZZA OVER AT HILLARY'S
PIZZERIA. PAPA JOHN'S, IT'S A-OKAY.
STOP BY WITH YOUR COUPON TODAY. >> WAIT.
THAT'S A PIZZA AD? >> REALLY MAKES YOU THINK.
>> BUT SOME OF THE MOST PROMINENT ADVERTISERS ARE
SKIPPING OUT THIS YEAR, INSTEAD DIRECTING MONEY AND ATTENTION TO
THE ONGOING VACCINE EFFORT. >> THAT'S RIGHT.
TAKE A LOOK AT HOW BUDWEISER ADAPTED THIS CLASSIC
SUPER BOWL ADD TO HELP INFORM THE PUBLIC.
[ HORSES GALLOPING ] [ NEIGHING ]
[ WIND BLOWING ] [ WHIP ]
>> IT'S GOOD! GONNA GET THE SECOND DOSE OF
COLD, REFRESHING BUD LIGHT. >> OKAY.
I THINK THAT COULD BE MISLEADING.
>> YEAH, BUT, REMEMBER. THERE'S ANOTHER SIDE TO
EVERYTHING, AND ANTI-VAXXERS DRINK BEER, TOO.
THAT'S WHY BUDWEISER ALSO RELEASED THIS AD.
[ FROG CROAKING ] >> NO --
BUD -- PFIZER --
>> WELL, IT'S GUESS NICE TO HEAR BOTH SIDES OF THE ISSUE, VIA
FROGS. I LOVE FROGS.
THEY'RE LIKE TURTLES WITHOUT SHELLS.
[ LAUGHTER ] SPEAKING OF BOTH SIDES, LET'S
TALK TO BOTH OF THESE INCREDIBLE COACHES ABOUT HOW THEY'RE
PREPARING FOR THE BIG GAME. JOINING US FIRST IS CHIEFS COACH
ANDY REID. >> HEY THERE, JIM.
APPRECIATE YOU HAVING ME. >> ALL RIGHT, COACH.
HOW DO YOU WIN THIS GAME? >> WELL, WE'RE GOING TO PASS IT.
WE'RE GOING TO RUN IT, AND WHEN THEY HAVE THE BALL, WE'RE GOING
TO STOP IT! >> THANKS SO MUCH FOR THAT,
COACH REID. FASCINATING STUFF.
>> AND NOW LET'S CHECK IN ON THE OTHER SIDELINE WITH TAMPA
BAY'S COACH BRUCE ARIANS. >> HEY THERE GUYS.
THANKS FOR HAVING ME. >> ALL RIGHT.
YOU JUST HEARD COACH REID'S PLAN.
HOW DO YOU MATCH UP AGAINST THAT?
>> WELL, WE'RE GOING TO RUN IT FIRST.
THEN PASS IT. AND WHEN THEY HAVE THE BALL
WE'RE GOING TO TRY TO TAKE THE BALL BACK.
>> PHENOMENAL INSIGHT. I'M GLAD WE CHECKED IN.
>> OOH, BUT I WANT TO HEAR WHAT COACH REID THOUGHT ABOUT WHAT
COACH ARIANS JUST SAID. >> YOU DO?
>> OH YEAH. >> OKAY.
WELL, JUST ASK AGAIN, REAL SLOW. >> HEY, COACH REID?
WHAT -- DO YOU THINK --
ABOUT WHAT COACH ARIANS -- JUST SAID?
>> IT WAS GREAT. REALLY GOOD.
>> ALL RIGHT. MY THANKS TO BOTH COACHES.
GUYS, TIME PREDICTIONS FOR WHAT WE'RE GOING TO SEE TODAY.
>> THANK THE FLORIDA CROWD FOR INCREDIBLE OPPORTUNITY.
>> I PREDICT CARDI B WILL DO A COMMERCIAL.
>> I PREDICT THE KIA HAMSTERS DO A MURDER/SUICIDE.
>> AND I PREDICT GOING FULL PORN.
>> SOUNDS LIKE WE GOT A LOT TO LOOK FORWARD TO.
HAPPY SUPER BOWL, And live from New York, it's
"Saturday Night"!