- Did you know that there's an easy way
to get 10,000 social media followers?
Best of all, you can do it all
with just a few simple tools.
Hey everyone, I'm Neil Patel,
and today I'm going to break down 10 free tools
that will help you get
your first 10,000 social media followers.
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According to Hootsuite people spend on average two hours
and 24 minutes a day on social media.
The number of social media users
is nearly 57% of the global population.
So now let's break down some tools.
Number one, MobileMonkey.
You can use it to automate your Instagram interactions
with people who engage with your content.
What I mean by this is let's say someone gives you
or mentions you within a story,
you can automatically thank them for this.
By doing that it encourages them
to add you into more stories,
which then eventually will get you more followers.
Or when you release a post, you can tell people,
"Hey, if you want a free guide,
leave a comment with the keyword guide."
And then what you'll do
is you'll message them with the guide.
Now, doing these kind of things will help you get followers
and build a deeper connection with your audience,
which is going to make them more likely to share your content,
double-tap it or like it,
as well as talk about you to other people.
Second tool, Social Blade,
Social Blade shows you who's doing well on YouTube
and who is growing faster
and getting more engagement and more views.
What I want you to do is model after the winners.
It really is that simple.
So let me give you a prime example of this.
I have a SEO channel on YouTube, Backlinko does,
Ahrefs does, Eric Siu does,
and there's a lot of other marketers.
So what I'll do is I'll use Social Blade,
type in their user handles
and it shows me who's growing faster, who's growing slower,
and I look at the winners.
Who's doing really well in Myspace, and I learn from them.
Just because I'm in marketing
and other people are in marketing,
it doesn't mean that I know everything.
You always want to take that mentality of you can get better,
you can always learn more from other people.
And if you continually do that with your competition,
you'll see what's working for them
and maybe they landed on some gold mine
that you're not familiar with,
and then you can start leveraging it too.
The third tool, Google Trends.
Google Trends shows you what's hot.
And what I love about this is if you leverage what's hot,
you can start posting content around that
and you're more likely to get more social media followers.
In addition to that,
there are some industries that are older,
but if you type in those keywords
Google Trends will show you
if they're on an increase or decline,
and it can even break that down for you per region.
So you want to make sure if you're using existing topics
that are really old,
that you're talking about stuff that's on an increase
and not a decline because if it stuff's on a decline
it means people aren't as interested in it,
which means you won't get as many followers.
The next tool I have for you is mention.com,
stay on top of the mentions of your brand
and your competitors brands.
And this is a great way to learn from your target audience,
this pin points what they like,
what it relates to other products or services,
what they're consuming.
And by doing this, it'll allow you to figure out,
all right, what do you need to be doing better off?
What's not working in the industry?
And I love hearing the brand mentions because look,
you need to be tracking the heartbeats of your customers.
Am I tracking every little thing that they think about,
your industry, your product, your service, your competitors,
it'll allow you to improve.
And as you improve, you'll get more loyal fans,
more evangelists and more social media followers.
Next tool for you, Not Just Analytics,
analyze your Instagram accounts
and see who's getting real engagement,
and that's what this tool will help you do.
And it also helps you identify
their top performing content pieces
and when they've experienced spikes in growth,
so you can identify what's moving the needle for them.
See with Instagram, there's just so many types of content
that people post.
From stories, to post on the walls, to IGTV, to reels,
you want to know what's working for your competitors
and the exact piece of content,
because then it'll give you ideas of what you should test.
And you can also see what's not working for them.
That doesn't mean that you shouldn't post
what's not working for them,
because if you try it out maybe it'll work for you,
but it'll at least give you an inclination
of what's working, what's not working in your industry.
And if it also doesn't work for you,
you know to stay away from it.
The next tool that I love is the Facebook Ad Library.
That'll end up showing you
what ads your competitors are running.
Look, a great way to grow your following, grow your sales
is to run ads.
And with the Facebook Ad Library,
you can just see what messaging
is working for your audience, for competitors' pages,
what your audience actually loves,
what people in your industry like, what they dislike.
And you want to use those angles in your both paid ads,
as well as the free content that you end up pushing out.
Because if you look at a competitor's Facebook Ad Library
and that you're seeing certain topics not doing well,
well, chances are if they've paid for it
and it's still not doing well,
if you post that stuff organically
it's probably not going to do well either.
Another tool that I love is Canva.
It helps you speed up the whole content creation process.
They have battle tested templates that just work.
So make sure you check them out
and you can literally use their editors,
and with the clicks of a button,
you can get really good creatives or infographics
and you don't need a design bone in your body.
They also have colored templates and pallets in there
with these templates that already work,
and you can just leverage them, add your logo in and boom,
you're off to the races.
I also want you to check out Agorapulse.
You want to be more responsive to your audience
by centralizing all your interactions in one place.
And that's what Agorapulse does.
Look, the faster you interact with people,
the faster you engage, the faster you put out fires
in case there is one, and it does happen
to a lot of companies and brands over time,
the better off you're going to be.
Another tool is Later.
This allows you to schedule
your social media content publishing
for all channels in just one place.
This is really important
because as you schedule out your content,
it allows you to post consistently.
One of the keys to my growth on social media
isn't that I post the best content,
I try, but sometimes content is hit or miss
where it works or doesn't work.
But by being consistent,
I've been able to build up followers over time.
And the last tool I want you to check out is Restream.
You can go live on all the social platforms at once,
from Instagram, to Twitter, to LinkedIn,
to YouTube, to Facebook.
By going live, what you'll find is
these social platforms are trying to compete
with television, right?
Just think about "Keeping Up With The Kardashians",
just like how they do live TV,
although it's not really live and it's recorded
and I don't know if it's scripted or not.
Nonetheless, they want that audience.
So they want to encourage you to go live.
So if you go live, they're going to show your content
to more people than just the ones who follow you.
And by that, you'll start getting more followers
and you'll be introduced to new people.
And as you get more followers and you keep going live,
you'll get more and more interaction and sales
when you talk about your products, your services,
or just post other content.
So if you check out those tools,
you'll start getting on your way to 10,000 followers.
If you need help with your social profiles,
check out my ad agency NP Digital.
If you have any questions leave a comment below,
we're here to help.
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