Hello guys, Welcome Folks, I hope you people are enjoying our videos
so this time we come up with a more interesting topic, on of the biggest Luxury
Brand, GUCCI. Please subscribe to our Channel Now, and smash
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You know about Gucci and many heard it from people who are brand conscious. People
proudly tell to their friends at a social gathering or at a kitty party that this bag
is from Gucci or someone gifted me a Gucci Fragrance
or I love to wear a Gucci wristwatch etc Why is that so?
Because Gucci is something exceptional in their products
Another question is why some people considered it expensive?
Because Gucci material selection, uncommon design features, and high-quality
manufacture translate into high-quality goods and attractive items with high desirability.
This enables the company to charge high pricing while yet providing added value to its
clients. Let’s get to know more about it
Gucci is a well-known brand in the premium shoes and bags, fashion, wristwatch, and
jewel industries. Its goods increase the importance of artistry in terms of innovation,
fashion artistic style, and detailing of course. Gucci seems to be the brand that is
currently on our minds and lips. As a result, designers regard the premium brand as the
pinnacle of achievement, while customers yearn to showcase its products.
So let’s get into the brief history of Gucci and the founder over the generations
Gucci's story, like that of many other well-known firms, begins with the owner's vision
– Guccio Gucci.
Gucci was born in 1881 to a house of leather products artisans in Florence, Italy. He
started working as a server at London's Savoy Hotel in 1897. He was captivated by the
artistically gorgeous bags and trunks that the hotel's premium guests took with them
when he was at Savoy. Guccio was motivated to return to his birthplace in 1902 to work
for Franzi, a leather baggage maker. He acquired the art of crafting and honed his skills
as a designer of exceptional baggage. Guccio sold leather goods to Italy's wealthy
in the early years of the company. While his brand was known for creating luggage, he also
created mounts for horses out of the finest Italian leather. Many of Gucci's
current designs are influenced by the company's early horse equipment. As the Gucci brand
became more well-known, the upper crust of England began to notice it. Silky goods, purses,
and leather shoes were among the many items Gucci added to its portfolio after
then. Guccio Gucci launched the Gucci design label
in 1921 as a premium baggage company. After working as a bellhop at The
Savoy Hotel in London and for an expensive train travel firm, Guccio was inspired
to start his own company. Guccio originally launched his shop in Florence in
1921, selling excellent leather luggage and accessories, as well as leather products for
horseback riders. Guccio's little shop quickly grew into a thriving family business with
multiple locations in various towns and countries, notably afterward four of his
kids and Guccio's adopted stepson from his wife's previous relationship) started working
for him. Guccio's three biological sons, Aldo Vasco,
and Rodolfo received stakes in the company after his death in 1953. Long-standing
sibling disputes between the brothers erupted into complete feuds that lasted into
the following generation, contributing to the
Gucci family's demise in the fashion industry. Rodolfo launched the first store in Milan,
on Via Montenapoleone, in 1951. The green-red-green web was becoming a company
trademark during this period. Rodolfo and Alessandra Gucci had Maurizio
Gucci in 1948. After Rodolfo Gucci died in 1983, his son Maurizio was left with a significant
share in the company, which was languishing under Aldo's leadership. The successor
to the Gucci dynasty has had a passion for the family-owned business since
he was a child, working as a delivery boy
for the company. Maurizio came to understand the complexities of mixing family and
business during this time, as he frequently witnessed his father and uncle Aldo argue
over how to keep Gucci alive. Before going on to his business detail and
the family conflict let’s have a sneak peek at
his personal life as well Maurizio’s romantic relationship was pretty
good at first and then the things get complicated between the two
Maurizio and Patrizia went to a party for Milan's rich folk, where they discovered
that they shared a mutual liking for the things
and started dating Around the age of 24, Gucci married Patrizia
Reggiani, in 1972. Rodolfo Gucci, Maurizio's father, initially disapproved of
their relationship, calling Patrizia "a woman
who just cares about money.". Maurizio was an only child, with a mother who died
when he was five years old and a father who had
always been overly protective. The pair had a couple of years of extravagant
relationship and romance But the death of Rodolfo sent a shiver down Maurizio's
spine and through the Gucci firm. Maurizio Gucci, now a majority shareholder in Gucci,
devised a strategy to oust anyone he saw as a danger to his and the business’ success
from their responsibilities within the firm, including his uncle Aldo. Maurizio's marriage
began to crumble as a result of these civil issues, and he sought solace in the arms of
another woman—Paola Franchi. He told his wife Patrizia in 1985 that he
was heading to Florence for a brief work trip. He
sent an acquaintance the next day to inform his wife that he'd never be back and that
their marriage was terminated. Well, I was talking about the family feud
and how Maurizio handled it all. Maurizio spent most of the 1980s trying to
force Aldo out of the firm and take over the company through legal fights, believing that
Aldo's attitude of supporting the manufacturing of Gucci items devalued
Gucci's character as a luxury brand.
Gucci's debut fragrance was released in 1975, and smells would continue to be a
strength for the company. Gucci debuted ready-to-wear in the Sala Bianca in Florence
in 1981, focused primarily on the Flora print. Family dispute was bitter and in the public
spotlight during this time: Aldo served a year
in jail for tax evasion, while Maurizio moved to Switzerland after becoming accused of
faking his fathers sign in lieu of paying income taxes Maurizio had successfully taken
control of the corporation by 1989 and was motivated to overcome its reputation.
Maurizio Gucci had the foresight to approach Dawn Mello, the head of Bergdorf
Goodman at the time, to help reinvigorate the brand. She appointed Richard
Lambertson, the head of Bergdorf's accessories department, as design director, and in
1990, she hired American artist Tom Ford to supervise womens ready-to-wear.
Now I’m going to tell you what things caused Gucci to be on the verge of the end
In the early 1990s, Gucci's restructuring was hampered by a challenging retail market
as customers adjusted to a new and more effective item, and then in 1993 Maurizio
reckless spending and the companys unpaid balances compelled him to sell his 50%
ownership to the stockholder, effectively ending the Gucci familys management and
ownership of the brand. It was the 1990s, and the Gucci fashion house
was on the verge of bankruptcy. Tom Ford was appointed as Gucci's artistic director
in 1994. The next year, he debuted his first Gucci collection, which was a huge hit.
Ford was named creative director in 1994. His debut collection, for autumn 1995, re-
establishing the company as a fashion powerhouse. Gucci Americas head, Domenico
De Sole, was named CEO of the company in 1995. Sole reversed Aldo's licensing
decisions in order to restore the brands specialized reputation.
Let’s have a look at the Ford and Sole role in Gucci
The brand maintained its position as being one of the top exclusive labels, with Ford
and Sole. The Jackie bag was reintroduced in a new incarnation, and it, too, piqued
everyones interest - from designers to shoppers.
In 2015, Alessandro Michele was designated Bizzarris new creative leader. Mémoire de
Odeur, the brands first unisex fragrance, was launched in 2019 under the artistic
directors guidance. In the same year, the corporation declared itself carbon neutral
and vowed to fund forest conservation programs all
around the world.
The next year, Michele revealed that instead of five fashion events each year, the
company would hold only two.
Michele debuted the Aria collection in collaboration with Balenciaga to commemorate
Gucci's 100th anniversary in 2021. He was inspired by Gucci's most iconic items and
designs, such as the Flora pattern, Bamboo bag, and Tom Fords classics, for the
collection. Don’t go anywhere because I’m going to
tell you the most important and interesting question that many of you might have in mind
is what Caused Maurizio Gucci's Death? The identity of Maurizios killer remained
a secret for over two years until it was discovered that Benedetto Ceraulo had killed
him and Patrizia Reggiani his ex- wife was behind this mystery. On March 27,
1995, Maurizio was heading to his workplace when a shooter named Ceaulo shot
him. Patrizia was, of course, the first culprit, playing the familiar role of the
aggrieved wife. She was given a 29-year sentence that was later reduced.
Patrizia was freed in 2016, and she currently works as a consultant for a fashion
company in Milan, She has subsequently admitted her role in Maurizios death,
explaining to an Italian television show why she didn't kill her ex-husband herself: My
eyesight isnt great. I didnt want to be taken off guard, she explained.
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