Hi! I’m Sharon Jurd and welcome to my Biz Blitz video and today I want to talk to you about why social media is not working.
That’s right, social media does not work if you’re not using it correctly.
And this is what I want to talk to you about today because people are all over social media and saying to me,
“I’m posting, I’m posting, I’m not getting any interaction,
there’s no one buying off me, there’s no one coming to my events,”
all of those sorts of things. And I want to talk to you today about why it’s not working for you because
there are some really great tips I’m going to share with you that will allow you to get social media working for you.
Firstly, where are your ideal customers hanging out?
If you are hanging out somewhere where they’re not,
they’re not going to come to you.
You can market to the wrong audience all day long and they will never buy from you.
First, get your ideal customer very clear.
Once you know that then look at those customers and go,
“Where are they hanging out?”
If you’re posting into Facebook all day and they are over in LinkedIn you’re never going to find them.
So you don’t go where you want to hang out,
you go where they’re hanging out then you’re marketing and connecting and engaging with the right audience.
A lot of people are just in the wrong social media platform.
Some people find Instagram amazing and you don’t have to have a business, it’s all so photogenic.
There are lots of businesses that are not sexy in the industry because on Instagram
if you’re making cakes you can put a photo of every cake you design and make.
Like HydroKleen, we service and clean air-conditioners
so we’ve got dirty air-conditioners and it’s not so sexy on Instagram
but some of our mums who are our ideal residential clients hang out there so that’s where we hang out.
So firstly, work out where your ideal customers are hanging out and go there.
Secondly, just don’t sell to them.
If you’re there going, “Buy from me, buy from me, buy from me.”
They are just going to get shitty with you.
So don’t do that. Go in, get some real engagement with them, chat to them, talk to them,
build the relationship first.
Once they get to know you, they go, “Oh, okay this person has got the same beliefs as me,
the same morals as me, they think like me so I want to do business with them.”
People will only do business with you if they think that you have the same beliefs or core values around them.
You’ve got to show that to people.
I see lots of posts on social media where it’s just product, product, product, product.
There are only 2 reasons why people will buy from you,
I’ve gone over this in previous videos but it’s care and knowledge.
And there’s lots of knowledge coming out, “My product’s great.My product’s great. My product’s great.”
But there’s no care. They are not getting to really know their customers and finding out
what their wants and needs are, what their pains are.
Their customers have a pain and they want it fixed and then you can talk to them about how you can help them with that.
You need to educate people out there.
If you’re educating people out there or informing them about your industry then they’ll see you as an expert in your field.
Stop the selling, get out there and get some engagement with them,
share your knowledge, share how much you care about people.
Let them know that you are a real person because they are not going to buy off your logo,
they are not going to buy your product, they are going to buy the experience around you. That’s number two.
Number three is get them off social media.
You don’t own those sites. You don’t own Facebook.
You don’t own Instagram. They could shut down tomorrow.
That’s not where you want to sell to people.
When they connect with you on Facebook or other social media platforms what you want to do
is entice them to opt in into your database and then you can talk to them about your products,
your retreats, your events or whatever you’re holding and want to inform them about.
Yes, you can put some posts in social media around your product and your event and so forth.
But in your database, that’s when you can really love them and really care for them and really nurture your relationship
and those people want to hear from you. So when you’re talking to them it’s not so noisy in the social media world.
Get them into your database.
They are people who are wanting to opt in, wanting more information.
By opting in they are actually saying, “Yes, send me more stuff.”
Then that’s giving you permission to do that.
You’re not just sending it to people who don’t want to hear from you.
So get them into your database and then give them all the love and attention that they need there.
So my three points today are, firstly the subject is how do you get your social media working for you
because most of the time it’s not working for people who come and see me.
My three points today are one, know where your ideal customers are hanging out.
Make sure you’re on the right social media platform to be talking to the right audience that you want to attract.
Then don’t just sell to them.
Build a relationship with them, educate them,
inform them about yourself and about your story and why you are doing your business and thirdly,
take them from social media and get them into your database,
opting into your database and then giving them all the love, care and attention they need there.
For you to be successful in the social media world you really need to make sure that you’re covering off on these three points.
We explode on these points in my 12-Week Business Academy.
We make sure that you’re heading to the right social media platform,
we talk about how often, how many days a week, what time of the day,
we talk about all of that in my 12-Week Business Academy
to make sure you’re getting the best out of social media that you could possibly get.
We also go over your 12-month plan.
So at the end of the 12-Week Business Academy,
you will actually have your 12-week marketing plan in social media.
It’s all done in there.
If you’re interested in knowing more about social media and getting it working for you,
look at my site www.12wba.com.au
it explains everything there and I’d love to see you over in that program
and it will be my privilege to coach you through those 12 weeks.
That’s my video for today. Thank you, thank you very much for listening.
If you think that this video would be of value to your family, friends or colleagues please share it out.
I would love, love, love for you to share it out.
I want to help as many people as I can.
I really appreciate that you would do that for me. I will talk to you soon, very soon.
There will be more Biz Blitz videos and I look forward to seeing you there.
I’m Sharon Jurd. Thank you for listening today.