- Five ways to market your business
and generate instant sales without ads.
There are a ton of great marketing channels
but some of them are just too expensive
or take too long to provide results.
SEO can take six plus months to produce results.
And even though it's worth it in the long run,
you may not have that much time.
Paid ads, they're just too expensive
when you're starting off and you have little to no money.
So here are five ways to drive instant sales.
Strategy number one, create an affiliate program.
From Hotmart to ClickBank, to JVZoo,
there's dozens of affiliate platforms out there,
and here's how they work.
You sign up to any one of these platforms,
and you can pick anyone that has,
you know an audience for your industry.
And a lot of them do.
And what they'll do is they'll say,
Hey tell us your products, upload them or your services,
and tell us how much you're willing to pay
per sale or per lead.
And you can say, all right,
every time someone generates me a sale,
I'm willing to pay them $10, $50, $100, $2,
it's up to you.
Now, you want to be competitive
and you want to look at the other competitors out there
in your space to see what they offer.
But generally speaking, you're going to give
less than what it costs you, right?
So here's what I mean by that.
If you're selling a product for $30
and your profit on it is $20, you don't want to give away $20.
That means you'd be left with zero.
You may give the affiliate $10 or 15,
making five or $10 is better than zero.
And you only pay when they drive you sales.
The affiliates go out there,
they market your products, your services,
they take the risk.
They only get paid if they drive a sale.
Strategy two, leave comments and responses on the web.
When I first started out in this world of marketing,
I spent over an hour a day
responding to people who needed help
and it generated me one to two customers every single month.
I went to sites like TechCrunch and Mashable,
and funny enough, I got this strategy
from Pete Cashmore of Mashable back in the day.
Went to all the blogs, even competitor ones,
and I would leave comments helping out people
when they left a comment asking a question.
You want to know why?
Because most site owners don't respond
to people when they leave a comment.
These days it's even easier, cause there's social sites
like Twitter and Facebook groups,
and you can just respond
on people's channels and help them out.
But over time it shows that you're helpful,
you're wise, you know what you're talking about,
and it helps drive customers.
Strategy three talk crap, but in a nice way.
Look, when I wanted customers,
I would write blog posts.
So for example, there was this company called RIYA.
This was years and years ago.
And they had this photo app.
I ended up breaking down how they were doing
all their marking wrong in a blog post,
and then I sent an outbound email to their investors.
Cause you can find that all out on Crunchbase for free.
And I even sent it out to the CEO and exec
and I got a call right away being like
I want to hire you to fix this.
Sometimes they'll get upset.
But a lot of times they'd still hire me.
And it works well and it still works today.
Now here's one trick when you're using this,
make sure that you don't email too big of customers.
If someone raises over $ 100 million,
chances are it's not going to work too well.
When someone raises under $10 million,
like above two or three, but under 10,
it works exceptionally well.
Even when they raise under 30, 40 million,
it still works really well.
But the moment they're above like 100 million,
we found that it doesn't work too well.
Strategy four, run joint webinars.
We just ran one with TrustPilot.
Every time we do this, it helps us generate
at least one to three customers, like clockwork.
And the way it works is you hit up other people
in your industry who have similar type of customers
but you're not direct competitors.
Like TrustPilot is a review site, right?
They're not providing SEO services,
or paid ad management services to customers.
So we can cross sell.
And what we would do is do a joint webinar with it
promote it to our audience.
They promote it to their audience.
We get our audience on there,
which sometimes turns into customers for us.
And then we get a new audience,
which is theirs, also who may be interested
in paying for our services at NP digital, right?
We have an ad agency.
And it works like a charm.
And we do webinars at least once a month.
And we do it consistently, because it drives sales.
If it didn't, I wouldn't be doing them.
Strategy five, publish videos on YouTube.
Look, YouTube is my second most popular marketing channel
after Google and from a revenue perspective
it's my third most popular channel.
Here's how to get instant traction from YouTube.
Anytime you create a video,
make sure it's at least five minutes long,
ideally up to 10 minutes.
You want to use the keywords within your video.
Like if I say SEO within my video,
YouTube will know it's about SEO.
Upload an SRT file transcribing your video, that helps.
Putting your keywords in the title, meta description,
do your keyword research using Ubersuggest,
but here's the real trick.
See, YouTube's algorithm is the opposite
of traditional Google's algorithm.
With Google, SEO is slow and steady and it takes a while.
With YouTube, if your video does well in the first 24 hours
it can instantly rank at the top for almost any keyword.
So within the first 24 hours,
I'll send out push notifications,
email blasts, social media posts
promoting the YouTube link
and it causes the video to do much better
in the first 24 hours,
which gives me higher rankings in YouTube in the long run.
Now, if you need help with your marketing
check out my ad agency, NP Digital,
where we help companies grow their traffic
and sales and revenue online.
If you have any questions, leave a comment below.
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Thank you for watching.