hey what's up guys so today we're going
to do another etsy
print on demand shop review and the
theme that i would
assign to this shop that we're going to
be looking at is
that it really just reminds me of
vintage etsy you know
not everybody was not everybody was
happy when etsy allowed print on demand
on their platform because if you do the
minimum
with your etsy print on demand shop it
can look a little repetitive
and at times spammy and we know there's
a whole bunch of like ip infringement
going on on etsy it's crazy but they
don't seem to care
but this shop that we're going to look
at just reminds me of that
vintage handmade etsy look and feel
which is
a testament to the shop owner because
you know this is what etsy i mean i
don't know i
i'm not like the biggest etsy shopper in
the world but i have spent quite a bit
of time on there since i
was selling on there for years and to me
like this
blends right in with what you're used to
seeing on etsy even though it is
print on demand so let's get started and
i'll show you what i'm talking about
real quick before we get started quick
reminder i run a weekly print on demand
giveaway
two winners are selected every sunday so
that'll be tomorrow
this week sponsored by flying research
print on demand research tools automate
pod print on demand design
creation automation and all american
graphics premium pre-made graphics
you can enter for free using the link in
the description also in the description
you'll find a link to my 8 day print on
demand mini course and my print on
demand facebook community
all right let's take a look at just
travelers
designs on etsy all right so here is the
shop i'll link to it in the
description too in case you want to
check it out but it's called just
travelist
designs i love the like look and feel
again it's got that like vintage
handmade etsy
um spirit you know uh the header image
is the name of the shop i think that
looks great
uh even the font selection and just the
casual like brush stroke of color behind
it nice color contrast there too
they've also got the um the name of the
shop in their profile picture as well so
i think that looks really nice
average five-star review that always
looks good and
increases customer faith in your shop
they say your go-to travel company and
more
so and then also look at how they're
using their announcement space kovid 19
update we would like to uh we would like
our customers to know in advance that
shipping is estimated to take
approximately six days due to covid
related issues
this is not definite because sometimes
they're shipped out a bit faster than
expected
so that's again a great usage of that
announcement spot at the top of your
shop
in case anybody comes and they're
wondering like maybe they like maybe
you aren't worried that it's going to
take a while but they may have or they
may have ordered from another shop that
took
two weeks or three weeks just to ship
their product so it never hurts
like if you're seeing that six days and
you think that's a negative that may be
seen as a positive
to your buyer if they had a poor
experience in the past they might be
okay with six days at least they have a
window of time to expect
all right so here's what i really wanted
to show you and i mean
this is not the approach that i took
with my etsy shop and it's not the
approach i typically preach but
there are many ways to sell on etsy and
i'm sure this works
but i just really like how they're
consistent in their look
and feel not just from how they design
but also their thumbnails in general
um it's just really and i wonder like is
this place it maybe
um i just really like it i mean it's i
don't what do i what do we call it it's
just vintage etsy you know it's what
etsy was before
they introduced print on demand this is
really hiding the fact that these are
made to order
you know pod products which to most
customers doesn't mean anything
you know to most customers they order
the shirt they get the shirt they don't
care if it was
made after they uh purchased it but this
is a niche
shop so you see that all of these things
for the most part are related
to travel but they did go out of their
way and do a couple same paddy's day
um designs which hey it doesn't hurt
right
see they have a fall section by the way
guys if you are just starting out out on
etsy
you see over here on the left hand side
under items it says all you'll always
have that by default but then
you can create sections in your listings
uh
area in shop manager when you create
sections that they're always going to be
visible to the customers on your shop so
you know for me i had a little bit of an
advanced tactic there behind how i used
sections like i didn't do it by niche
there's nothing wrong with doing it by
niche by the way like they did it by
niche and that's great
but i did it by product base
cost so and i i didn't blend um
various product types for instance like
i would say this type of hat you know
but
you have to name it something this is
more advanced i don't want to hijack the
shopper view but essentially like it's
front-facing so i wouldn't name it
something weird
and i would group products with shared
base cost
that way i could easily change the
product pricing on etsy very easily and
then run a sale
because i whenever i ran sales i didn't
want to lose money because i ran a sale
but i would experiment with like a 10
off sale and then maybe a week later run
a 30 off sale but i didn't lose the
delta there i didn't lose 20 percent
i would offset the base cost of my
products so that when i ran 30
off sale it still came to the same end
point with price
a little bit of an advanced tip there um
but at a minimum you should use sections
either to group it by niche or to do
what i just just described by base cost
um and yeah so you can see here great
designs a lot of mixes of your designs
i really like this one that says color
radical color radical
uh just this is something that i when i
talk about this i think it was
actually you know what i think it was on
a video for uh mary j's hauls my
girlfriend's youtube channel
but we were talking about colors the
other day and i made a note
or i mean i suggested to her i was like
hey like you see how some people
they do a design with one color of the
product in mind specifically
so look how well this contrasts against
that green
background the foreground color
selection i'm guessing that like
yellowish whitish color
may have been chosen specifically
because they knew it would really pop
and it doesn't really pop actually it's
almost like it blends nicely
you know but then this brings me to the
other side of it which is
when i'm this is just my personal
approach when i'm designing for sale
online i
want the contrast to be bold
i want it to grab your attention you
know like
this product in real life is probably
awesome like it's probably better than
anything i've designed
the only difference is like i don't know
if someone is just going to scroll right
past this in search results
even though it's amazing as far as the
actual product goes
but when you you know are making the
online sales i always am willing to
sacrifice what i think may be an actual
better approach to the design as far as
the real product goes
because i know that the online
thumbnail version of it is most likely
going to
favor me getting seen if i make it
you know that that that contrast more
pronounced and big and bold
but that said i'm not knocking this at
all i think this is a beautiful design
really well executed
and again i love the concept of like
optimizing for
one specific color look they don't
actually let you select colors it's just
uh it's just sizes
so that's really nice and what else here
see this is more of like what i would be
talking about when i'm doing my designs
black background white foreground really
good
you know this is called complementary
colors you can look at it on the color
wheel color colors opposite each other
uh tend to be complementary they
contrast well against each other
here we got um and by the way again
these mock-ups are really nice and you
it's you see the uh the font there in
the top right corner it says navy
so i like that is that a font that
really looks handwritten with like a
like a sharpie or something but i love
that it's like consistent throughout
your shop you see that it says
heather forest here but if we go back to
the shop notice it's the same font in
their um
banner and in their profile picture
there so to me it's just a really well
executed shop if this is your first time
on etsy then
bravo you know um because you really had
some foresight to like plan this all out
and make it so
consistent you know it it really is like
this is not how i had my seashop at all
i think your etsy shop is way better
than mine
but you know the strategy that i was
going for was not for people to ever
even see my shop it was really like hey
i'm gonna be in all these different
niches
search click me add to cart check out
um and that was really what i optimized
for and i was optimizing to stand out in
search results whereas like this
you know i could look at the shop all
day it's it just all flows together so
nicely
you got a camper mug there i wonder um
that looks really nice dude
happy camper camper mug nice
so yeah that's pretty much it uh they're
offering so 25
but free shipping this is just my
personal opinion but like i used to
always charge shipping i mean i
experimented with about half my t-shirts
for a while
doing uh free shipping and half my
t-shirts doing
um shipping on top of the base cost of
the shirts
and i didn't see a difference so i
always charged shipping i mean 25 bucks
for a mug
is a lot or maybe it's not i don't know
i know people on etsy are willing to pay
a little bit extra
so i feel like i'm rambling at this
point one thing that i would say though
low hanging fruit thing that you can
change really easily is instead of
charging 25
flat you know like charge 24.99
an example of when you may want to
charge 25 flat is if you're on like
amazon merch
and if you add that extra penny in then
people who don't have amazon prime get
free shipping
so in that case 25 flat uh but in this
case since that doesn't uh
make a difference i would do 24.99 just
because why not we know that the
pricing psychology they're dropping it
by just a penny
and bringing that left digit to the
decimal point down one will increase
your click-through rate and your
conversion rate
also are you running a sale i always say
run a sale run a sale yeah see you're
not running a sale
you know it takes two seconds to run a
sale
like for me i would run a sale every two
days
that way when you click the listing you
see a countdown a timer
like sale ends in it adds that urgency
but if you're not that active
then run a sale for a month you can you
can literally set a month long sale
just do that um again anything that you
can get to
stand out in oh by the way you're doing
24.99 here so you definitely
you get the pricing psychology so that's
just those are the thoughts and again
you don't have to lose money when you
run a sale just offset your product base
costs
um depending on what percentage off you
do uh you can
you know you know what to charge but
yeah i have like a spreadsheet that i
that i developed when i was on etsy
where it's like if you wanted to if you
want the price to be 1999 and you run 10
off
set it to this you know and i have like
all the prices written down basically
and uh 10 20 30 you know from my
experiments
so yeah i think that's pretty much it
well done with this shop and i hope
that uh you get a lot more sales i think
you deserve them thank you so much for
watching till the end guys quick
reminder i wrote a full print on demand
course it's got 10 modules in it
one of them is all about etsy it's
perfect for beginners or if you've
already been on etsy but you're
struggling to make sales
it'll teach you everything that i did to
make almost 3 000 sales on
etsy so it also by the way has a module
that teaches you how to do
design i'm sure you might have noticed
i'm wearing like a all over print ice
cream shirt
if you're wondering how the heck you can
make products like this that can really
stand out and set your shop apart
it teaches you stuff like that as well
so check it out link in the description
and that's it guys thank you so much for
watching like subscribe and i will see
you tomorrow with a new top 5 niches of
the week
you