hi and welcome back to another amazon selling video my name is nikki kirk and if you're new
to my channel i am currently in phoenix arizona but when you're watching this i might be in nevada
i travel full-time in an rv all over the country and i'm currently on the move up to nevada so
today i'm answering a question from daniel lim who asked does a hundred thousand best seller ranked
item sell i thought that was a great question because rank is the number one thing you should
be looking at as a seller but definitely as a new seller to understanding if the item
is worth buying so today we're gonna jump into what does a hundred thousand category rank mean
in all the different categories on amazon we'll look at the top 20 categories on amazon
as a retail arbitrage seller and dive into how many actually sell
a month at that rank the first thing to understand is that the rank is different for every category
and it's a fluid number that changes every day it's also different by country so if you want my
free rank download it's available to you when you sign up for my email list it gets emailed
right to you it has the u.s rank guidelines that i recommend going off of and what i go off of
it also has the canada guidelines because it's different in that marketplace and it'll tell
you what i would suggest as a canadian seller to stick to or if you are a us seller who sells
in the canada marketplace the guidelines i recommend you stay within the rank and let
me tell you they are very different so where do you even see the rank well you can see it both in
your amazon seller app you'll see it right here right on the first page when you scan and also
when you pop into whatever item you're looking at it'll tell you the rank right next to the category
on the amazon.com product page you would just scroll down to the bottom to where the general
information product details is and you'll see the rank right there we only care about the main top
level category for these we don't care about what it is in dolls we only want to know what it is in
toys as i'm sure you've heard me say a lot of times i use the jungle scout free estimator to
know how many will sell at a certain rank i do not use any of the paid jungle scout programs
i only use this free estimator you get about 10 a day before you'll have to just input your
email address and then you can keep on using it if you want to so let's jump in and see how many
of an items sell at 100 000 best seller rank in any category so you just head to jungle scout dot
com slash estimator and we put in the us already because we're only going to cover the us today
now let's go ahead we have a hundred thousand is our rank first up we have arts and crafts
let's see how many it would sell so a best seller rank of a hundred thousand in arts
and crafts sells 30 a month now let's go ahead and click to baby like i said i'm only doing the
top 20 foot retail arbitrage obviously there's some other ones in there but for this we're just
covering this baby you would expect to sell zero a month at a hundred thousand like i
said every category is different let's do beauty and personal oh it's gonna ask me to sign in now
and now we can keep on using it so beauty and personal care a hundred thousand sixty a month so
there's different sales you're already starting to see based on the category this is why it's
really important to understand not just the rank but the category it's in because like you saw baby
that's not really gonna sell but beauty it'll probably sell still all right so cameron photo
zero cell phones and accessory zero
shoes and clothing
that actually does pretty well right 100 000 is still 180 that's our best one yet so shoes and
clothing even though it's a lot of different things now i will say that shoes and clothing
in general they usually have a lot of different variations so size colors all that on the one
product page so if it's got the more sizes and colors it has you really want to understand that
rank because if it's a higher rank meaning a higher number so say it was 200 000 rank
and there's like a hundred different sizes and color variations while the
chances of the one you found selling well is a lot different than if it was like
a really great rank obviously that product sells no matter what it's just something to note when
you're talking about clothing and shoes all right continuing on let's do computers and accessories
zero so you're kind of seeing a theme here the less there is in a certain category like there's
fewer computers cell phones baby items the hundred thousand rank sells less electronics zero grocery
thirty
health and household 90 a month
home and kitchen so this is something that comes up often because there's home and kitchen
and kitchen and dining but when you're on amazon it's like home and kitchen and they're not really
you know it's not an easy crossover so for our home category i use the home in kitchen and for
kitchen i use kitchen and dining so hopefully that's helpful for you home and kitchen you
can go really high in this one so 240 at 100 000 rank that's a lot of sales that's our best one yet
industrial and scientific this is a random one to watch out for it's got random things inside of it
so if you ever see anything just know that that is not the best category kitchen and dining now
30. so that's something to really consider when it's you're confused if it's kitchen
or home you really want to make sure you're guessing off the same one and if it's super
confusing i usually just do them both and then use that as a gauge you can use the lower one to
make sure you don't over buy or if you're confident and it's in home
then just go ahead with the home one office products 100 000 will get us 30 a month
patio lawn and garden good to know right now as we're heading into summer 30 a month
pet supplies zero sports and outdoors 60 a month
tools and home improvement 60 a month we've got toy category
another 60 a month and finally video games so there you go that's a hundred thousand in all the
different categories and how many you can expect to sell a month now let me just preface that with
that would be you selling that as the only seller now when other sellers come into consideration you
need to account for them so if it says it's going to sell 30 a month but there's three sellers you
could expect to have about 10 of those sales and the rank is always changing and it's fluid and it
moves around up and down as the sales are hot and not hot so definitely check into keepa that's what
i use it's a paid app and it tells you the sales rank over time you can use the free version as
well but it does not tell you the sales rank so that's why you recommend the paid version
if you want to know the rank guidelines that i stay within and that i recommend you stay within
like i said you can get it for free when you sign up for my email list it is sent right over to you
and that is it i hope this video was helpful and showed you a little bit about how the ranks differ
in what the categories mean and why it's so important to understand the rank because if
you're on baby or office supplies or pet well 100 000 is not a great rank if you want to take my new
beginner amazon fba selling course definitely check it out the link is below it comes with
a community of sellers who are also getting started and just helping each other out along
the way or as always i have my ungaining guides or you can join the bolo group all the links are
below thank you guys so much for watching and i'll see you back here for another amazon selling video