I had a dream. I wanted to travel the world,
run my mouth, and autograph anything. I wanted to inspire people.
I wanted to change lives, and literally, I knew I had a gift,
but I needed skill set and talent to couple with the gift. I needed contacts.
I needed connections, and I learned this technique years ago,
and I have been using it ever since, and it literally, this technique alone has
helped me to raise over $4.8 million in investor dollars. Anybody want to know
the technique? The technique has helped me to add valuable people to my team.
It's helped me to really build my business, and my business helped me
to transform lives. I want to teach you a technique to make every contact you have
more valuable. Every time you open your mouth, people hear what you're about
and what you're up to. And so this technique is called SNAAP, right?
So it's going to require you guys to really open your mind,
and in a moment you guys are going to practice it. You guys are going to be
SNAAP-ing all around the room, and the elevator pitch is forever buried.
Can we just agree with that? Like it never worked in the first
doggone place, right? So first, I want you guys to focus and then do this
with me. There we go. There we go, come on. SNAAP, SNAAP.
SNAAP-atize, to be clear, concise, powerful, and quick would be wise.
SNAAP, SNAAP. SNAAP-atize, to be clear, concise, powerful, and quick would
be wise. These are the guidelines. Why would I have you do that?
Because later, you're going to be networking and you're going to be like,
"What did she say?" And you're going to remember it.
So SNAAP is a technique you can use to really elevate the path of connection and
to increase the value of the contacts that you get. So when you look at the power
of SNAAP, SNAAP has a technique that nothing else has, super networking
at an accelerated pace. So we're going to replace the elevator
pitch with SNAAP. Now, from this point on I want you to always do
a SNAAP. So the benefits of SNAAP, it's a faster connection.
You obtain more valuable contacts. You replace the boring elevator pitch.
You talk about your results. I really want you to do it in 60, newbie,
and then once you have advanced, you'll do it in about 45 seconds.
Watch, I'll show you how you can do that. You speak more to the wins or the results.
Say result. Result.
The results that you create in the world versus the process. Most people want
to talk about they do. Whenever you hear someone tell you
about what they're up to, they're going to tell you what they do.
If you want to increase your USP, your unique serving proposition,
don't tell me what you do. Tell me the results of what you do.
People's listening will naturally shift, and I'll show you how that occurs
in a moment. Don't make your client guess. When I say your client,
everyone you talk to is a prospective client, prospective partner,
prospective investor, prospective whatever it is you're looking
for next. Don't make them guess what results you produce in the world.
And you want to always end with a question. Now, that's a natural disruptor.
You go to any other networking mixer, you're going to be the only one ending
with this kind of question, guaranteed, and I'm going to show you how to do it
in a moment. And so now, the idea of a SNAAP,
you want to write this down, the SNAAP speaks to the result,
not the process.
So I want you to look down that clock periodically while you're talking
so that you get as close to 60 seconds as possible, okay?
Perfect.
All right, begin. Tell me the result that you produce. Tell me the WIIFM,
for me. And then ask me a question, who do you know?
As a result, African Clothing Company awakens Africans' youth,
and Africans' authenticity and power. With every T-shirt we sell,
we give back to the youth and help them discover independent thought in Africa.
That's our vision, and we drive to help Africa's youth to change Africa,
to step into its power and authenticity. Who would like to buy a T-Shirt?
Come on. That sounds great. Long way from where he started. Long way,
and guys, this is a process. It's not something you just learn and then
you do. It is a process. It's a muscle that has to be developed.
So I'm going to... can I? Can I try it?
Yes, please.
All right. He's like, "Yeah, of course." All right, so you... and sometimes I have
to ask questions to get clear. So you sell T-shirts,
and inside the T-shirts, it exhibits African pride?
Yes.
And the focus of the T-shirt is to empower Africa's youth so that they
understand their worth? Yes.
Okay, you guys get how I'm going all the way to the end? So as a result of the
T-shirts we sell, young adults and adults can wear a shirt that exhibits the pride
of Africa. The result of us selling T-shirts is that youth feel empowered,
they feel inspired, they feel determined, and educated on the power of their
heritage and their culture. I'm looking for individuals who are
interested in buying a T-shirt that exhibits strength, perseverance,
and resiliency while supporting Africa's youth. Who do you know?
Hey! Hey, hey. Give him some love, you guys.
You need to SNAAP because the world needs to hear your voice. They need to have what
you have in the world. And so many times, entrepreneurs,
we hit so many different walls. The financial wall, the creation wall.
Yes, anybody? The doing-it-by-ourself wall.
The family-don't-understand- why-we're-doing-this wall.
Right? We hit so many walls, and one wall is the language wall.
I know what I do, I just can't quite articulate it clear enough for my customer
to run to me. You must learn how to articulate it. I help people with their
language day in and day out. That's what I do, but it's important that
you have your language, because the world needs your service.
The world needs you to do you. The world needs your gift.
The world needs your talent. The world needs your light.
There's so many people out there waiting to be served by you. And many times,
the only distance between you and them is that they don't know that you're the
solution to their problem. They don't know that you're the answer
to their desire. They don't know that yet. And we build, and we hope, and we pray,
and we wait, and we wonder. When in fact, it's our job to create such a clear,
powerful, impactful piece of language that they know exactly
that we're the solution for them.