- [Narrator] The King of High-Ticket Sales.
World's Highest-Paid Consultant.
Media Celebrity.
Multi-Millionaire Entrepreneur.
Acclaimed TEDx Speaker.
International Best-Selling Author.
Dan Lok.
(dramatic music)
- I wanna share something with you for the new year.
Where I've been running this group for
about now almost two years.
And every year in January, I make some changes,
I make some improvements.
This morning I got an e-mail from Emily,
I don't know if she is here.
If she's not here, probably she
will be joining us next month.
So I'll just read it to you.
"Hi Dan, I hope this message finds you well.
"I hope you remember me.
"I know I've been MIA for the last year,
"but I'm writing this e-mail to express my thanks
"and appreciation for what you do.
"So after the last piece of advice you gave me,
"to jog your memory, you told me to focus on,
"in so many words, through an audio message.
"I took your advice to heart.
"So rather than try to do the church thing,
"the real estate thing, the blah-blah-blah thing,
"I just decided to finally quit my job
"of 16 years and focus on real estate.
"It's been a challenging year,
"but I boldly went ahead and started forging
"a career in commercial real estate.
"Long story short, this year in credit
"to you on your teaching about mindset and leveraging,
"this year I made about $500,000 net in commissions
"and am up for Rookie of the Year for the RE/MAX,
"along with other RE/MAX awards.
"I will start attending the VEG events again,
"but I just wanted to let you know that you
"have been instrumental in my success in real estate.
"Who knew I was born to do this?
"Thanks Dan, I hope you are well
"and crushing it, as always. Emily Linn."
(audience applauds)
It's always very touching and very,
I'm very humble when I get these type of messages.
And so, in 2017, this new year,
for those of you, how many of you follow me on Facebook?
Like, we connect on Facebook? Yeah.
If you saw my last couple messages,
you would know this year it's about less for me.
It's about the power of smaller numbers,
the power of less activities,
and sometimes less is more.
So some of the new policies we have,
we've got, when it comes to VEG,
number one we have, number one increased our admission.
Number two, I've actually now made the meter process,
so anyone who wants to join our group, any new members,
they have to go through an approval process.
So, Shing would check the background,
would check the social media,
would check their website, would check their Facebook,
all these before we approve them.
Versus, unlike other groups, anyone who joins
as long as they can breathe, they let them join.
We don't do that.
So from now on, and now we're probably
turning away 60-70% of people who joined.
And I do get some people pissed off,
"Oh why are you declining me? Why can't I join?"
You just can't join. So, that's second thing.
And third thing is, I'm also looking at,
although we have 1,700 members,
I asked myself the question,
do I want quality, or do I want quantity?
Do I want just more members for the sake of saying,
"Oh, we have so many members,
"or 2,000 members, 3,000 members."
Do I want 3,000 wannabes,
or do I want 3,000 Spartans, or 300 Spartans?
Do I want 3,000 sheep, or do I want 300 lions?
So I've had to ask myself that question.
And without hesitation, I want 300 lions.
So, when it comes to the members and everything else,
and you'll see I will start deleting people
who are not coming to the meetings.
If they're not active for a year, they're gone.
I just delete them.
It means that probably our group is not for them,
or they move onto something else, or,
because I want members who actively participate.
If you guys, if you don't actively participate,
it's hard to get those results. Yes?
- [Audience] Yes.
- That's what I'm talking about.
And our group, for sure is not for everyone.
I'm not for everyone. My style is not for everyone.
Usually, people come to the room,
they either hate me or they like me,
there's no in-between. Right?
Usually they go home and send me a nasty e-mail, "Fuck you."
(audience laughs) Or, you know,
"You're the greatest thing since sliced bread."
You know, there is no in-between, right?
And I get, I love though, I collect,
I save both messages, by the way.
(audience laughs) I do. I have a folder.
I have a folder in my gmail that say "Hate E-mail,"
(audience laughter) and I just put it in there.
And I'm telling you, I have thousands
and thousands of messages.
And sometimes, there's some, like smart ones.
There's some very smart, nasty e-mail.
Well, that's so innovative. (audience laughs)
I've never heard of that before.
Someone like, "Fuck you," that's not very innovative.
But, a long e-mail, oh that's neat. That's neat.
And sometimes I'll reply, "Thank you."
(audience laughs)
And then go ban, you know, delete.
That's what happens, right?
So, and in Facebook, I've delete a bunch of friends,
I'm still deleting a bunch of friends.
Cause how many of you have a lot of friends on Facebook,
but you know what I mean, they're not actually friends.
- [Audience Member] Yeah. - Right?
They're, they're, you know, they're "friends," you connect.
I mean, if they show up at your door
at your home, would you let them in?
(audience laughs)
You know, I don't think so. Right?
So I look at all those names, like,
you know, would I let this person in my house?
Nah. Delete. (audience laughs)
You know? This guy, I don't know he might
be a serial killer, I don't know man.
(audience laughs) Shit. Delete.
All right? So, that's what's going on.
So that's the new VEG, new improvement that's,
and my goal is because of having those policies,
you will attract better members,
more committed members, and that makes the group stronger.
Would you agree? Yes?
- [Audience] Yes. - Okay.
Hi, this is Dan Lok. Welcome to Dan Lok TV.
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(inspirational music)